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Fliers may have been annoyed earlier this year with the Transportation Security Administrations (TSA) implementation of the new Real ID requirements, but theyll likely be much happier with the agencys latest reported rules change: Passengers will be able to keep their shoes on when going through security at U.S. airports. Heres what you need to know about the updated TSA shoes rules. Whats happened? Citing government sources, multiple media outlets are reporting that the TSA has nixed the requirement that passengers going through airport security must take off their shoes. The nixing of the policy comes nearly 20 years after it was first implemented in 2006. Gate Access, a Substack dedicated to travel stories, was the first to reveal the shoe policy changes back on July 4. And while Transportation Security Administration officials have not publicly confirmed the change, nor has the agency released any public memos about the change, multiple government officials have told outlets, including ABC News and NBC News, that the new policy is being rolled out. Additionally, White House Press Secretary Karoline Leavitt seemed to confirm the news by reposting a tweet by CBS News senior White House reporter Jennifer Jacobs about the changes. Leavitt commented, Big news from @DHSgov with the retweet. Fast Company has reached out to the TSA for comment. What is the new TSA shoes policy, exactly? The exact new TSA shoe policy is not known at this time because the agency has not posted any public information about it. But on Monday, the agency did issue a press release stating that it was exploring new and innovative ways to enhance the passenger experience and our strong security posture. However, NBC News reports that a senior government official has confirmed that passengers at select airports will now be able to leave their shoes on when going through security checkpoints. The government official said the relaxation of the shoe removal rule could expand to airports nationwide in the near future. When does the new shoes policy start? ABC News reports that the policy officially went into place on Sunday. What airports can I leave my shoes on now? CBS News reports that sources familiar with the change said initial airports include the following: Baltimore/Washington International Airport Fort Lauderdale International Airport Cincinnati/Northern Kentucky International Airport Portland International Airport Philadelphia International Airport Piedmont Triad International Airport in North Carolina But CBS News also confirmed that some passengers at the following airports were not being required to remove their shoes when going through security: Los Angeles International Airport New York City’s LaGuardia Airport Why was the shoe removal policy in place? Many people mistakenly assume that the shoe removal policy was put in place because of the 9/11 attacks in 2001. However, the shoe removal rules came after a man tried to blow up a plane using a shoe bomb in December of that year. In fact, the policy was not implemented by the TSA until 2006. As noted by the Federal Bureau of Investigation (FBI), Richard Reid attempted to light explosives contained in his shoes on an American Airlines flight from Paris to Miami. He was restrained by passengers and the flight crew on board the flight. The FBI said that had the bomb detonated, it would have blown a hole in the planes fuselage, causing it to crash.
Category:
E-Commerce
From its first trailer, it was crystal clear that Apple was serious about making its blockbuster ode to car racing as realistic as possible. It was shot in and around an actual Formula One season. Legendary driver Lewis Hamilton was a producer and consultant. And Brad Pitts fictional F1 team had a large collection of very real brand partners and sponsors. One of if not the most visible is expense management software brand Expensify. Its on the car, its on the helmet, its emblazoned across Brad Pitts chest. Damson Idriss character actually shoots an Expensify commercial in the film. Idris also showed up to the Met Gala in the racing suit. This is 1,000-horsepower product placement. On this episode of Brand New World, I talk to Expensifys chief financial officer Ryan Schaffer, and Hannes Ciatti, founder and head creative at ad agency Alto, who give me a look under the hood of how the brand got such a prominent role in what is shaping up to be Apples first hit film. Schaffer says that the brand is almost omnipresent in the film by nature of its placement as a F1 sponsor, but that the level of exposure around the film was unexpected. Things like the Don Tolliver/Doja Cat music video, or the fact the Expensify logo pops up in every other brand sponsors promo materials, have made it already worth the investment. We have 20 companies right now promoting our logo. Other companies much larger than ours are promoting our logo, not on purpose, but we can’t help but be there by nature of this sponsorship. Heineken’s running a spot we’re in, and we’ve never spoken to them. [Photo: Apple] Industry debrief We recorded this episode in late June, as most of the advertising, marketing, and brand industry was fresh off the Cannes Lions Festival of Creativity. Thats where brands, marketers, ad agencies, tech companies, platforms, entertainment, sports, or anyone who is part of the brand world ecosystem lands in the South of France to celebrate the previous year and make deals for the months ahead. To make sense of it all, or at least a good portion of it, I called up Tim Nudd, the creativity editor at Advertising Age, and a journalist whos been covering and commenting on this industry for longer than almost anyone. Inside scoops, gossip, or just good stories, Nudd and I talked about what impressed him most, surprised him, and what hes hearing we can expect from major brands heading into the second half of the year. Check it out here, or wherever you get your podcasts.
Category:
E-Commerce
The flash floods that have devastated Texas are already a difficult crisis to manage. More than 100 people are confirmed dead after the July 4 deluge, and many more remain missing. But while recovery efforts are underway, Texas authorities are grappling with a compounding challenge: civilian drone operators interfering with emergency response. Amateur pilots are either trying to capture dramatic footage of the disaster or, in some cases, attempting to locate missing or stranded people themselves. Thats not just unhelpfulits dangerous. We know that people want to volunteer, but what we are starting to see is personal drones flying, Kerrville city manager Dalton Rice said at a recent press conference. Rice discouraged these have-a-go heroes with drones. These personal drones flying is a danger to aircraft, which then risks further operations, he added. What might seem like good intentions from above is, in practice, making things worse on the ground. Particularly with emergency response, people think that they’re doing good, when, in reality, they’re causing more harm than good, says Ryan Wallace, a professor and drone expert at Embry-Riddle Aeronautical University. This isnt a new problem. In January 2025, a drone collided with one of two Super Scooper amphibious aircraft fighting the Los Angeles wildfires. The collision forced the aircraft to land and be decommissioned, instantly halving the regions firefighting capacity. Its a sad reality that people have been flying drones over disaster zones without permission ever since the technology came into widespread use over a decade ago, says Arthur Holland Michel, a drone expert and author of Eyes in the Sky. The growing availability of consumer drones over the past decade has worsened the issue. As drones became less expensive in the 2010s, more people had them for unregulated recreational use or professional photography, explains Robin Murphy, professor emeritus at Texas A&M University. She recalls how, during Hurricane Harvey in 2017, officials had to call the sheriff to stop a civilian trying to film flood footage to sell to the news, just so official drone teams could gather time-sensitive emergency data. Between 2015 and 2025, there have been 190 recorded instances of unmanned aircraft system (UAS) incursions, conflicts, or airspace intrusions that interfered with wildfire and U.S. Forest Service operations, according to Wallace. Despite repeated education campaigns, the message isnt sinking in. Aviation authorities have tried again and again to educate drone users about the very real risks of interfering with rescue efforts and disaster relief, but it just doesnt seem to get through to some people, Wallace says. While technical and legal options exist to disable unauthorized drones, the burden often falls on responders, who should be focused on saving lives and not policing airspace. The comparison, Murphy notes, is stark: Its like a civilian walking up to a SWAT team commander during an active shooter event and offering to help cover off an angle because they have a gun permit. There are so many problems with this, she says. The person doesnt have radios, doesnt know the parlance, isnt trained in SWAT, there are procedures for joining an agency, the agency would be liable for this persons actions, and so on. Same thing with self-deploying drones. Low-flying civilian drones also pose a collision risk to helicopters operating just above the ground to aid trapped residents. In crowded and chaotic airspace, the presence of rogue drones can quite literally turn deadly. Even when drone pilots arent disrupting emergency aircraft, their contributions often cant be used. The emergency managers usually can’t use the data because it is not verified, says Murphy. For example, agencies cant accept a report from a person claiming to be a civil engineer they have never met and without credentials who says a building is about to collapse; the agencies have a process for obtaining data according to accountability standards. The file formats from commercial drones also dont always align with agency tools. One colleague, Murphy recalls, spent 40 hours converting well-meaning footage from a civilian into a usable format after a fire. What is disturbing to me personally is the lack of enforcement or consequences, she adds. The agencies are in a no-win situation and cant do it; if they come down hard on self-deployed teamsassuming they had time during a response. As for why early warnings didnt prevent more loss of life during the Texas floods, some observers point to recent staffing cuts at the National Oceanic and Atmospheric Administration (NOAA), which may have led to the early retirement of a key local meteorologist. The forecasting question may take time to answer, but the drone problem is already making itself known.
Category:
E-Commerce
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