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Life is composed of seasons, and today marks the beginning of the hottest one of all for those in the Northern Hemisphere. According to the Farmer’s Almanac, the summer solstice takes place today (Friday, June 20) at 10:42 p.m. EDT. Weather permitting, the first official day of astronomical summer sees the most daylight of the year. Let’s dive into what all that means and how you can celebrate. What is the science behind the summer solstice? The Earth rotates on its axis every day, creating night and day. According to NASA, its axis is tilted 23.4 degrees. This tilt, as the Earth orbits the sun, creates the seasons. For half of the year, the Northern Hemisphere is pointed at the sun producing summer. The other half, it points away, producing winter. This also means the sun rises and sets at different points in the sky during the orbital process. The summer solstice occurs when the sun is at the highest point in the sky and appears to metaphorically pause there for a time. While scientists can give an exact time for this occurrence, most people celebrate the whole day. Different perspectives on the beginning of summer There are different schools of thought on the starting date for summer. If you ask a meteorologist, she will tell you June 1. This is because meteorologists focus on temperatures, and organizing the months into seasons helps them compare data. The summer solstice focuses on astronomical summer. This begins June 20-22 each year when the sun reaches the northernmost point in the sky. Why is there more daylight on the summer solstice? Most people say the summer solstice is the longest day of the year, but there are 24 hours in a day, regardless of the time of year. The “longest day” moniker actually refers to the number of daylight hours. Because the sun is at its highest point, it takes longer to rise and set, granting more light. What does Stonehenge have to do with the summer solstice? While many unanswered questions remain about Stonehengethe famous large circular stone monument located on Salisbury Plain in Wiltshire, Englandone fact is certain. Its creation was meant to line up with the sun during solstices. In the summer, it is breathtaking to see the sun rising behind the Heel Stone, causing its rays to pour into the center of the structure. How can I celebrate the summer solstice? No matter where you are located, you can celebrate the day and watch the festivities at Stonehenge. English Heritage, the organization manages the popular tourist attraction will live-stream the summer solstice festivities, beginning on June 20 at 20:00 BST. The stream will start the following day at 04:00 GMT and sunrise takes place at 04:52 GMT.
Category:
E-Commerce
Do you love summer? And ice cream? Then you are going to love today. Thats because Friday, June 20, is officially the start of summer in North America, and in celebration of that, grocery store giant Kroger is giving away 92,000 free pints of ice cream. Yep, you read that right: 92,000. Heres what you need to know, including how to get your free pint. Summer begins in the northern hemisphere Astronomical summer officially begins on the summer solstice every year. It’s the day that the sun travels its highest arc across the northern hemisphere. Due to that arc, the summer solstice is also the longest day of the year. However, one note about the summer solstice: Depending on where you are in the northern hemisphere, it actually may not occur until a day later than it occurs in some countries. This is because of the time zone difference between countries. As ABC News points out, the sun will be at its highest point in relation to the northern hemisphere at 10:42 p.m. ET tonight, which means that the summer solstice will occur in all countries in North America and Central America today, June 20. However, 10:42 p.m. ET June 20 is June 21 in countries across the Atlantic, which is why astronomical summer starts a day later in those countries. But youre really here for free ice cream news, right? And Kroger is in North America, which is why it is celebrating the summer solstice by giving away 92,000 pints of free ice cream today, June 20. How you can get a free pint from Kroger Kroger is giving away 92,000 free pints of ice cream today to celebrate both the start of summer and its new limited-time Summer in a Pint collection of ice cream. This new summer collection of ice cream includes four flavors: Italian Style Summer Fizz Fireside Nights Sandy Shores Poolside Tan Lines. With Krogers ice cream giveaway today, you can try any one of those flavors for free. However, the grocery store chains free ice cream pint giveaway isnt limited to only one of those four flavors. Customers can get a free pint of the new Summer in a Pint collection or any classic Kroger Brand ice cream flavors. Heres how: Go to FreeKrogerIceCream.com. Choose the Kroger-owned store that you want to get your free ice cream pint from. In addition to Kroger locations, you can get a free pint from Krogers other brands, including: Bakers, City Market, Dillons, Food 4 Less, Fred Meyer. Frys, Gerbes, Jay C Food Store, Marianos, Metro Market, Pay-Less Super Markets, Pick’n Save, and Smiths Food and Drug. Youll then be able to download a single-use digital coupon good for one free pint of ice cream. The coupons will go live using the steps above at 12 pm EST today, Friday, June 20. As long as you get your digital coupon, you can use it at the Kroger family of stores listed above any time between today and July 4. However, note that these digital coupons are limited to 92,000, so once they are gone, so is your chance of getting a free pint of ice cream. The free pint promotion is available in all U.S. states except California, Colorado, Louisiana, Tennessee, and Nevada. And if youre wondering why Kroger decided to give away 92,000 pints, its because there are 92 days in summer this year, and Kroger is giving away 1,000 pints for every day of the summer period. Kroger faced Juneteenth backlash this week While Kroger may win a lot of customer goodwill for giving away bucketloads of ice cream today, yesterday the company faced notable backlash after a Georgia location offered Juneteenth-themed cakes that appeared to be quickly and haphazardly decorated. One widely circulating video showed multiple Kroger Juneteenth cakes with their icing appearing to be sloppily applied. One cookie cake read “Free @ Last. Today reported that Kroger has removed the cakes in question and issued an apology to customers, stating, Juneteenth holiday marks a commemoration and celebration of freedom and independence. However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. The Kroger Co. (NYSE: KR) is headquartered in Cincinnati. It runs more than 2,700 stores across America. In March, the company reported its full-year 2024 results. During fiscal year 2024, the company reported $147.1 billion in sales. As of the close of the market on Wednesday, KR stock is up 7% since the beginning of the year. Over the past year, KG shares have climbed 26%.
Category:
E-Commerce
Today, Tyler, the Creator drops two new styles in his ongoing collaboration with Converse: a yacht shoe and a jogger, both of which are 1970s silhouettes pulled from the brand’s archives. Tyler knows you’re probably going to wear these sneakers with jeans and a T-shirt. But that’s the wrong move, he insists. When I speak with him, he’s wearing the jogger with a button up, a cropped rain jacket, and trousers. He’d prefer if you wore these kicks with a more polished look. “Nah, bruh,” he says. “Wear them with the ill slacks and the ill sweater.” As his stage name implies, Tyler is involved in too many different creative ventures to count. He’s a rapper and producer, who also writes for an adult cartoon show called The Jellies, and creator of a music festival called Camp Flog Gnaw Carnival. But like his friend and mentor, Pharrell Williams, he’s become increasingly well-known for his personal aesthetic and his contributions to the world of fashion. In 2011, he launched his streetwear label, Golf Wang, and in 2017, he began collaborating with Converse, a subsidiary of Nike, which generated $2.1 billion in 2024. (This was a 14% decline from 2023.) Over the years, his partnership with Converse has evolved into a separate, stand-alone brand called Le Fleur, a nod to his 2017 Grammy-nominated album, Flower Boy. The line is known for its pastel color palette; bold daisy icon, which encapsulates the Converse star; and the way in which it plays with traditional gender norms. Tyler isn’t interested in a total redesign of the Converse silhouettes. For this collection, he worked with Lindsay Almeida, Converse’s director of entertainment and sports marketing, to explore the archives. He was drawn to the Naut-1, a yacht shoe first released in 1971, and the Coach Jogger, an Olympic running shoe from 1976. He liked these models because they seemed fresh and relevant. “I honestly hate the idea of nostalgia,” he says. “I didn’t want to reinvent the wheel because I think these shoes were perfect. I just wanted to do them in new colors.” And indeed, Tyler designs the shoes in interesting colors. The joggers, which cost $100, come in a teal and yellow, a dark and light green, and a brown and mustard. The yacht shoes, which cost $90, come in a cream with delicate embroidered flowers, a dark brown, and a teal. While some critics on social media argue that he hasn’t done much to bring his own point of view to these designs, Tyler believes that small changes can be impactful. It echoes fashion designer Virgil Abloh, who argued that you only need to change an idea by 3% to create something new. And ultimately, Tyler believes that his strength lies in curating pieces and bringing them together in interesting ways. “It’s in the styling, the way they’re worn, the color palettes,” he says. “I really love wearing a sporty shoe with an outfit that makes folks glitch and say, I didn’t know you could wear them like that.” Tyler still designs for Golf Wang, which is grounded in streetwear, with hoodies and jeans. But he says that Le Fleur’s aesthetic is more reflective of his personal style these days. “I didn’t want to have to change Golf Wang because it would alienate folks,” he says. “But Le Fleur is a mirror to where I’m at in life, with unique styles and colorways.” Converse has been struggling over the past decade; last year, its revenues declined 14% from the year before and in May, it laid off 2% of its workforce. A decade ago, it relaunched it’s most famous shoe, the Chuck Taylor, with new technology, but consumers did not take to the new version and sales dropped. Part of the company’s strategy to grow sales was to bring on new collaborators; Tyler was among them. Since the first release, in 2017, products from the collaboration have been popular and allow Converse to stay in the cultural conversation (not to mention connect with Tyler’s nearly 17 million Instagram followers). Still, it’s a hard moment for Converse and its parent company, Nike. In an earnings call last December, Nike CFO Matt Friend said that consumers were pulling back on spending. He argued that newness is what would cause consumers to shop. Converse is counting on this new collab to get sneakerheads to pay attention.
Category:
E-Commerce
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