 |
|
|
|||||
Google Maps is one of the most valuable digital marketing tools available to your business, particularly if you’re using the Google Local Pack. The Google Local Pack displays top-ranked business listings in a users local area. So, when searching for hairstylists near me or Italian food in my area, a user sees their local best-ranked and reviewed listings for salons or Italian restaurants at the very top of the search results page, along with a map. These listings occupy a valuable space on the search results page, as the first items many users see and appear higher than traditional results. In fact, many users will click on one of those listings without scrolling down to view other results. Additionally, these listings provide a wealth of useful information, including contact details, business hours, address, website link, photos, and customer reviews. It even shows the business’s busiest time of day. Appearing in the Google Local Pack for your area’s relevant keywords makes it easier for potential customers to find your website and physical location. Its an extremely effective way to get ahead of your local competition. So, how do you rank high in the Google Local Pack? Local SEO strategies influence rankings. Youre likely already doing some things right, but to boost your ranking, ensure youve checked every box and adjust your strategy as needed. Here are the four steps to improve your Google Local Pack ranking. 1. Optimize your Google Business Profile Much of the data Google uses to populate your listing in the Local Pack comes from your Google Business Profile. If you havent already set one up, nows the time to do so as fully as possiblethen keep it up to date. The information provided should match information you have elsewhere on the internet, especially on your website. Double-check to ensure accuracy and consistency of critical details, such as your business name, address, phone number, and website. Think about your listing like a customers first impression. A good impression provides everything they might want to know, so your Google Local Pack listing will include all of the following: Name Website link Phone number Address Photos Hours and dates open/closed, along with popular times to visit Description Service options, such as a menu for restaurants Pricing information Tag, which indicates the type of business Reviews from users, along with a star rating The more information a listing has, the easier it is for a customer to get their questions answeredand you want to make things easy for your customers. So, if you have this completed, youre already doing better than many businesses. However, you can take your Google Local Pack ranking further with a few additional steps. 2. Become a review master Reviews significantly influence a potential customer’s initial impression of your business when they view your listing. Your star ratingbased on your reviewswill be one of the first things a customer sees. Your rating directly affects your SEO and search result ranking, and its what many users base their business decisions on. Many businesses believe they cant control reviews. However, you can encourage people to give you reviews and respond to the reviews you receive, both positive and negative. 3. Create a strong local online association To rank well in local search results, Google requires a strong association between your business and your local area. Start by embedding your Google Maps location on your website. This simple step goes a long way. Local data for your social media accounts helps reinforce that association. Next, optimize your web pages for local keywords. If you have multiple business locations, create individual pages for each location that are entirely unique and optimized for local keywords. 4. Reach out to your local community After completing the first three steps, continue building your local SEO to improve your Google Local Pack ranking, by interacting with your local community: Write for local publications or publish information about local topics and events. Get involved in community events. Engage in discussions on social media. Attend or even host events. Building relationships with other local businesses and individuals increases your chances of earning backlinks, which takes a significant amount of effort but can create great SEO results. The big picture Google Local Pack enables you to connect with your community and differentiate yourself in a crowded digital landscape. Take advantage of optimizing your Google Business Profile, master your client reviews, strengthen your local online presence, and engage authentically with your community. These steps build trust and visibility that drive real results. Maximize the opportunity to make your business the first choice for local customers. Jason Hennessey is the CEO and founder of Hennessey Digital.
Category:
E-Commerce
Thursday, November 20, ended up being a bit of a whirlwind for tech investors. The day started off on a positive note, with Nvidias shares (Nasdaq: NVDA) rising almost 5% thanks to a strong earnings report shared after the bell on Wednesday. The companys third-quarter revenue reached $57.01 billion with an adjusted earnings per share of $1.30both exceeded Wall Streets estimates. Nvidia also shared that it expects $65 billion in quarter-four revenue, higher than the $62 billion analysts predicted. The other Magnificent Seven tech stocksAlphabet, Amazon, Apple, Meta, Microsoft, and Teslarose in turn. But Nvidias success wasnt enough to repel investors fears of an AI bubble or what had appeared to be an increasing unlikelihood of the Federal Reserve issuing a rate cut next month. As the day went on, each of the seven companies, including Nvidia, saw their stocks whipsawas did the tech-heavy Nasdaq Composite. In yet another twist, hopes for that rate cut rose again on Friday, with CME Group now reporting a 70.9% likelihood of a cut. The Nasdaq Composite had looked set to open at a 10-week low after closing at $22,078.05, though it appeared to be turning positive again as the opening bell approached on Friday. Meanwhile, while each of the Magnificent Seven had lost any early-morning gains on Thursday, some appeared to be turning positive again on Friday morning. Here are the latest number as of the writing: Alphabet (GOOG) Thursday high: $306.89 Thursday low: $289.17 Premarket low as of publishing: $287.30 Early Friday trading: Up 3.36% Amazon (AMZN) Thursday high: $227.14 Thursday low: $216.74 Premarket low as of publishing: $216.01 Early Friday trading: Flat Apple Thursday high: $275.43 Thursday low: $265.92 Premarket low as of publishing: $264.26 Early Friday trading Up: 0.8% Meta (META) Thursday high: $606.72 Thursday low: $583.35 Premarket low: $580.33 Early Friday trading: Up 0.88% Microsoft (MSFT) Thursday high: $493.57 Thursday low: $475.50 Premarket low as of publishing: $474.32 Early Friday trading: Flat Nvidia (NVDA) Thursday high: $196 Thursday low: $179.85 Premarket low as of publishing: $174.42 Early Friday trading: Down 1.62% Tesla (TSLA) Thursday high: $428.94 Thursday low: $394.74 Premarket low as of publishing: $392.90 Early Friday trading: Up 1.79% Tech stocks have suffered in recent weeks amidst growing concerns that AI companies have overinflated values. Then, yesterday also saw the release of the September jobs report, after the government shutdown delayed it. There were 119,000 new positions added, a significant increase from the 50,000 jobs predicted, according to consensus estimates cited by The Wall Street Journal. Yet unemployment rose to 4.4% in an unpredicted shift. This story is developing…
Category:
E-Commerce
Now you can sing along with America’s Founding Fathers as you crush your opponents under oppressive rents and market domination. The Op Games, a publisher of board games and puzzles, is releasing a new version of Monopoly based on the hit Broadway musical Hamilton, marking the latest iteration of the classic economics game that has been a staple of family game nights for many decades. The Op Games plans to announce the new version today, a spokesperson told Fast Company. The game commemorates the 10th anniversary of Lin-Manuel Miranda’s rap-infused retelling of America’s origin story, which made its Broadway debut in the summer of 2015 and went on to win 11 Tony Awards and the Pulitzer Prize for Drama. In Monopoly: Hamilton, hotels become Federalist Papers, houses become Letters, and the familiar Chance and Community Chest cards are named after the musical’s dueling protagonists: Alexander Hamilton and Aaron Burr. Instead of boot or thimble, players can choose between an assortment of Hamilton-themed pieces, including a microphone, crown, or tricornered hat. [Photo: 1935, 2025 Hasbro. Hamilton by Lin-Manuel Miranda.] Can you say no to this? California-based The Op Games has carved out quite a niche for itself with cobranded versions of popular board games, such as a Jaws-inspired riff on Operation or a Trivial Pursuit edition that lets you test your knowledge of HBO’s Game of Thrones franchise. It licenses Monopoly from toy giant Hasbro, which has touted a “franchise-first approach” to IP as a cornerstone of its success. For instance, the Monopoly Go! mobile game, published by developer Scopely, has been an enormous success, contributing $126 million in revenue to Hasbro so far this year as of the third quarter. You could argue that all these variations cheapen the Monpoly brand (we’ll leave it up to you to decide if the world needs a Guy Fieri edition), but a Hamilton version of the capitalist-forward game makes more sense than most. [Photo: 1935, 2025 Hasbro. Hamilton by Lin-Manuel Miranda.] The title character, after all, played a key role in creating America’s financial system, and at least four of the musical’s characters are still pictured on our money today. While the cultural legacy of Hamilton has been rigorously debated and reassessed over the yearscritics have accused it of perpetuating a “founders chic” view of American history, or of being an overly earnest relic of the Obama erathe show remains a money-making juggernaut. Ten years on, it’s still playing at full capacity at the Richard Rodgers Theatre, where just last week it earned $3.9 million at the box office, more than any other show on Broadway. Monopoly: Hamilton will be available for purchase at the theater, on the Hamilton website, and at Barnes & Noble bookstores, retailing for $45. Just remember to collect 20 Hamiltons every time you pass Go.
Category:
E-Commerce
All news |
||||||||||||||||||
|
||||||||||||||||||