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After Zohran Mamdani’s campaign aired a commercial that used a Knicks-style campaign logo that wrote out “Zohran” over an image of a basketball, the NBA team asked them to take it down. The Mamdani ad, which aired during the New York Knicks’s opening game last week, shows black-and-white footage of a pick-up basketball game in a park as the narrator says “New York, this is our year.” There’s shots of Mamdani campaigning interspersed with the pick-up game, and the narrator says “Things can be different. Hope is back,” before the Knicks-style logo flashes on the screen over the sound of drums. [Images: New York Knicks, Zohran for NYC] The Knicks, whose owner donated last year to Mayor Eric Adams, weren’t happy with the knock-off logo and sent a cease-and-desist letter to the Mamdani campaign asking them to knock it off, according to The New York Post, which first reported the letter. The campaign says it will comply and pulled the ads on Friday. The Mamdani campaign said it was adjusting the ad, and “while the Knicks might not be able to publicly support our campaign, were proud to publicly support our NY Knicks,” campaign spokesperson Dora Pekec said in a statement. But it’s not the first campaign to lean on the visual tropes of beloved brand to attempt to say something about hometown pride or a candidate’s values in a single image. Before Mamdani’s Knicks logo, there’s been a history of branding knock-offs In 2022, Tim Short, a Republican state legislative candidate used a logo designed to look like the Fox News logo, searchlights and all, but the searchlights were later taken off without explanation. That same year, Matt Jenkins, a Democrat and U.S. House candidate in New Jersey, was hit with a cease-and-desist letter from Wawa, after the convenience store chain noticed the similarities between the bird in his campaign’s logo and theirs. Jenkins said in a social media post at the time that the design was intentional. “For a lot of people in our district, Wawa represents them. When we launched this race to replace Chris Smith, I wanted our logo to feel instantly familiar,” he wrote. And that’s what these knock-off logos are meant to signal. By leaning on a familiar logo, they visually convey that a candidate is “one of us,” as if to say, this candidate is a Knicks/Fox News/Wawa/[enter brand name here] fan, just like you. [Images: Cambell’s, Campbell for Congress] Visual parody doesn’t equal a winning brand Brands, though, are quick to distance themselves. After a U.S. House candidate in Michigan with the last name Campbell refused to comply with a cease-and-desist letter from the Campbell’s Company over the candidate’s logo designed like one of its soup cans, the company filed suit this month. Claiming her actions “are not innocent parody but are designed to capitalize on Campbells iconic brand and associate one of the countrys most famous and enduring brands with her political campaign,” the company said her rip-off logo confused customers. While campaigns can’t use knock-off logos without inviting potential legal action, that doesn’t mean some won’t try. By designing logos based on popular brands, campaigns hope some of that brand magic will rub off at the ballot box. But would-be copycats, take note: While Mamdani, with his own distinctive campaign logo may well be an exception, other recent candidates who’ve used major brand logos haven’t fared well. In Georgia, Short’s short-lived Fox News logo didn’t help him win the Republican primary. Jenkins rebranded to a bird-less logo and lost. Sometimes it’s better to come up with your own idea.
Category:
E-Commerce
United Parcel Service posted third-quarter results that handily beat Wall Street’s expectations and gave details about its turnaround efforts, including approximately 48,000 job cuts. Shares rose more than 7% in afternoon trading on Tuesday. UPS earned $1.31 billion, or $1.55 per share, for the three months ended Sept. 30. The Atlanta-based company earned $1.99 billion, or $1.80 per share, a year earlier. Removing one-time costs, earnings were $1.74 per share. That easily topped the $1.31 per share that analyst polled by Zacks Investment Research were calling for. Revenue totaled $21.42 billion, surpassing Wall Street’s estimate of $20.84 billion. UPS said in a regulatory filing that it has cut about 34,000 operational positions and closed daily operations at 93 leased and owned buildings during the first nine months of this year as part of its turnaround plan. The company also announced approximately 14,000 job cuts, mostly within management. It said that it is still looking to identify additional buildings to close. In April, UPS announced that it was looking to slash about 20,000 jobs and close more than 70 facilities as it drastically reduces the number of Amazon shipments it handles. At the time, the company said that it anticipated closing 73 leased and owned buildings by the end of June. The company noted that it was still reviewing its network and might identify more buildings to be shuttered. In January, UPS announced that it had reached a deal with Amazon, its biggest customer, to lower its volume by more than 50% by the second half of 2026. During UPS fourth-quarter earnings conference call in January, CEO Carol Tomé said that the company had partnered with Amazon for almost 30 years and that when its contract came up this year, UPS decided to reassess the relationship. UPS has realized cost savings of approximately $2.2 billion as of Sept. 30. It anticipates achieving $3.5 billion total year over year cost savings in 2025. Michelle Chapman, AP business writer
Category:
E-Commerce
ChatGPT wants to be your personal shopper. PayPal announced Tuesday that its digital payment system will be integrated into ChatGPT, inviting anyone who uses it to shop directly from the chatbot. Starting next year, ChatGPT users will be able to check out with a click through a PayPal account and connect directly with the tens of millions of sellers who rely on PayPals payments system. “By partnering with OpenAI and adopting the Agentic Commerce Protocol, PayPal will power payments and commerce experiences that help people go from chat to checkout in just a few taps for our joint customer bases, PayPal CEO Alex Chriss said in a press release. PayPals shares rose on the news, which was announced on the same day as the companys quarterly earnings report. PayPal is all-in on an AI-focused future of online retail. Beyond the new ChatGPT plans, the company is collaborating to create new AI shopping experiences with Google and partnering on free premium trials with AI search engine Perplexity. Chriss said on Tuesdays earnings call, adding that the company was better positioned than it was two years ago. With differentiated competitive advantages, clear strategic direction and building execution momentum, we believe we are exceptionally well-placed to win into the future. OpenAIs shopping mall PayPal is the latest partner to join OpenAIs e-commerce vision, but it isnt the first. In September, ChatGPTs parent company revealed that it would integrate Shopify and Etsy directly in what it described as first steps toward agentic commerce through an instant checkout platform built with Stripe. ChatGPT doesnt just help you find what to buy, it also helps you buy it, OpenAI wrote in a blog post on the announcement. The Etsy integration is already live, surfacing U.S. Etsy sellers directly in response to prompts in chat, like Find me blue and white teacups under $50. The Shopify partnership will bring major retailers into the mix, with products from brands like Glossier, SKIMS and Vuori woven into the chat. Earlier this month, it struck a similar deal with Walmart. For OpenAI, aggressively gobbling up the market with ChatGPT has been the name of the game, not monetization. The build first, profit later method a Silicon Valley special has gone swimmingly for the AI company so far and it boasts more than 700 million weekly active users. OpenAI shot out of the gate with a buzzy free product, collecting loyal customers and funneling power users toward tiered premium subscriptions, though it actually loses money on some of those paid plans. For OpenAI, e-commerce is a logical next step for revenue. Its also a direction that opens the door wide for advertising, which the company was one staunchly against but seems to be gravitating toward with recent hiring and its new corporate structure which was finalized this week. On the consumer side, the plunge into AI-powered shopping is poised to steer people away from Google as a first port of call and toward tailored results shaped by AI queries. That behavior shift is just one more way that AI continues to creep into every aspect of digital life, reshaping every interaction and transaction we make in the process.
Category:
E-Commerce
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