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Retirement was once a hard-earned rite of passage for most Americans. However, in modern times, as many working Americans struggle to make ends meet, it’s not always an option. And, outside of financial concerns, more individuals’ sense of purpose appears to be deeply connected to working. That means that for many, retirement is no longer a given, and for some, it’s not desirable. Asset Preservation Wealth & Tax surveyed 1,000 working Americans age 65 to 99. According to the research, 51% of respondents said they planned to continue working indefinitely. “This isnt too surprising considering the cost of living is on the rise, the report explained. “Many seniors struggle with financial insecurity or fear of outliving their retirement savings. Those with major healthcare costs or other financial stressors are the most concerned, the report noted. Financial concerns are certainly plentiful today, especially for older working Americans. From high costs of living to worries about the fate of social security, it makes sense that adults are retiring later, or not at all. A 2022 Gallup survey found that on average, Americans are working around four years longer than they did in the 1990s, from an average age of 57 in 1991 to 61 at the time of the survey. According to the Asset Preservation Wealth & Tax survey, 48% of respondents say they will continue working due to financial necessity. “Our survey also found that just 34% of people feel financially prepared for retirement,” the report explained. “Another 32% do not feel prepared at all, while 34% only feel somewhat prepared. Along with this, 85% of respondents said that financial considerations somewhat or strongly influenced their decision to work past the standard retirement age.” In addition to their own financial concerns, many older workers are supporting other family members, such as grown children. One in five said they are supporting or supplementing children or other family members who do not live with them. And according to a recent Savings.com survey, parents are shelling $1,474 monthly to help their adult children. Therefore, retirement may no longer be a personal choice, but one that may have generational impacts. Still, the shift away from retirement isnt entirely financial. It’s also related to concerns about physical and mental health. According to the Asset Preservation Wealth & Tax survey, many Americans want to continue working as a means of supporting cognition and overall wellness. Forty percent of those surveyed said that even if they had no financial need to continue working, they still would prefer to in order to stay physically and mentally well. And for many, work is central to their sense of identity, which makes retirement an emotional choice. Almost 70% (68%) said that working gives them purpose and 55% said having a job makes them feel valued in society. While there are clear financial incentives that are keeping many Americans employed longer, work is also closely connected to a sense of purpose, identity, and therefore, to mental health. So, for some, giving it upat any ageno longer feels like a reward, but a punishment.
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E-Commerce
The internets favorite programming is back on: #RushTok season is officially upon us. If this is your first time tuning in, rush is the informal name for the recruitment process in which college students in the U.S. vie for a spot in a Greek organization at their campus. On #RushTok, potential new members (PNMs) document their experience rushing different sororities, typically those affiliated with the National Panhellenic Conference. The phenomenon first went viral in 2021, thanks to the University of Alabama. The hashtag #BamaRush now has more than 1.3 million posts, setting the blueprint for how pledge week plays out on TikTok. Since then, #RushTok has evolved into a full-blown internet subculture, with more than 67 million posts at the time of writing. @itsleeonardo The duality of #rushtok original sound – Lee Across the world, people tune in for a behind-the-scenes look at the recruitment process. Current pledges are building excitement, while viral personalities return for their fourth and final year. @kylan_darnell In case you forgot #bamarush Legends Are Made – Sam Tinnesz RushTok has essentially become its own reality TV show (think Dance Moms or Dallas Cowboys Cheerleaders but in bite-size content). Young women try to get into their dream sorority, and the internet comes along for the ride. Bama rush tok is my superbowl, one TikTok user posted. Guys who are we rooting for? another asked. @ssammimaee I cant wait to see this rush season #bamarush #bamarushweek #bamarushtok #bama #rolltide original sound – thehotwonton With 2025 recruitment well underway, content ranges from simple OOTD videos to high-energy choreographed dances. Brands are swarming the comments to get in on the action (as are plenty of confused Europeans). @gsuchiomega DAY 4 OF WORK WEEK, WE ARE RAVING OVER PC 25 #LICO #XOXONUKAPPA #GREEKLIFE #GEORGIASOUTHERN #SORORITY #CHIOMEGA #XOGSU #FYP #RUSHTOK #CHIOMEGA original sound – ukkappadelta Peripheral content ramps up during this time, too, including parodies tht highlight the homogeneity of the content. One creator, DestineeMoreh, returns each year to break down the costs behind the flood of outfit of the day posts on the For You Page. The phenomenon has even inspired its own Lifetime documentary, set to premiere later this month. @luciejlass I love watching #bamarush videos so much. #bamarushtok #bamarush #parody #pov original sound – Lucie Lass A number of schools are involved, but ask anyoneBama Rush is the main event. While major players are already warming up, recruitment events at the University of Alabama dont officially begin for a few more days. According to UAs Panhellenic Association, recruitment runs from August 9 through 17. If last years content is anything to go by, itll be over-the-top, chaotic, and very American.
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E-Commerce
Location sharing among friends, family, and significant others has quietly become the norm in recent years. Now Instagram is looking for a piece of the action with the launch of a new opt-in map tool that lets users share their whereabouts, similar to Snapchats Snap Map or Apples Find My. The feature is already available to users in the U.S. Tapping the Map circle on the Messages tab reveals an interactive map showing which friends are nearby and any location-based content theyre posting. “People have always come to Instagram to share what theyre up to and where they are,” the company wrote in a blog post. “Now, with reposts, the map, and the Friends tab in Reels, its easier for you and your friends to stay in touch through the content youre enjoying on Instagram.” In addition to being a convenient way to link up with friends, the tool allows users to explore local hot spots that creators have shared or engaged with. If a friend shares a story from a nearby music festival, for example, it will show up on the map. And if an influencer recommends a new coffee shop, youll be able to see exactly where it is. While location sharing has become a common tool for keeping track of loved ones or checking in with friends, Instagram’s map offers robust controls to ensure the feature is not abused. Location sharing is off by default, and users locations update only when they open the app. You choose who you share your location with and can opt not to share your location in specific places or with specific people. Even if you’re not sharing your own location, you can still use the map to explore public posts and tagged spots. Users can also leave notes on the map for friends to see. The update reflects a broader trend of social apps becoming more rooted in real-world connection. After coming for Snapchats Stories back in 2016, Instagram is attempting to steal Snap Maps thunder. Snap Map recently surpassed 400 million monthly active users and remains one of Snapchats core engagement drivers.
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E-Commerce
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