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OpenAIs first artist in residence is launching a new company that aims to turn your thoughts into actual products. Today, entrepreneur and roboticist Alexander Reben announces Phyzify, a lab using AI tools to rapidly prototype physical objects based on your imagination. There’s a huge gap between idea and [bringing that] thing into existence, says Reben, cofounder of Phyzify. And I really think AI and robotics and quantum computing and all the technology that’s about to come is going to accelerate [closing] that gap [and] make walking across that bridge a lot easier. But what Reben has in mind is far greater than just 3D printing. Hes envisions Phyzify as a platform where AI handles the entire execution of an idea, from potential prompts to multitudes of physical outputs. For example, translating music into paintings that an artist could sell as merch. On top of that, he sees Phyzify handling the backend of the more mundane aspects of product development, from securing domain names to filing patents and trademarks. Phyzify closed a pre-seed round led by Logan Kilpatrick, product lead for Google AI Studio, DeepMind. Kilpatrick was drawn to Phyzify as an investor because he sees 2026 as a huge year for physical AI and generative mediaand he believes Phyzify is at the front of the wave. Alex has a unique ability to bring new ideas at the intersection of AI and Art to life, Kilpatrick said in an email. I saw this first hand working with him at OpenAI, and now I couldnt be more excited to back him as he and the team build the tools and platforms to enable people to bring their ideas to life. Phyzify is a natural evolution of Rebens career that sits at the intersection of advanced technology and creative experimentation. In 2010 at MIT Media Lab, Rebens graduate research focused on social robotics. One of his early creations, Boxie, became the inspiration of the character Baymax in Disneys Big Hero 6. In 2014, Reben became the director of technology and research at Stochastic Labs, a residency program in Berkeley convening minds across tech, art, and science. Hes made headlines for his various AI-based artworks. And in 2024, he was announced as OpenAIs first artist-in-residence, where he spent the better part of the year gaining access to the companys technology to explore how AI systems can participate in artistic practices. And now, Reben wants to push the boundaries of AI and creativity even further with Phyzifybut with a clear intent on keeping humans at the center of it all. Phyzify Cofounders Jake Witzenfeld and Alexander Reben [Photos: courtesy Phyzify] Looking to the future of automation and a lot of the research and papers and things people have been thinking about, it’s still pretty clear that asking the questions, being creative, imagining is something that makes sense for humans to keep doing, Reben says. That’s something that’s very, very hard for an AI to do, if not ultimately impossible. The companys lab is headquartered in a North Carolina factory where theyre primarily working with fabric looms to transform AI-based concepts to physical products. In a virtual demo, I controlled various creative expressions of my webcam feed via a MIDI controller. Apparently there were more than 604 sextillion AI-generated options to choose fromI did not get through all of them. Once I locked in my choice, I could see a live feed of my image being woven on a loom in real-time and the tapestry was sent to my office the next day. This idea of bringing stuff [into] the physical realm needs a starting place, Reben says. Fabric is something that’s quite intriguing given it’s turned into so many different objects as well. So even the post-processing steps after creating a unique piece of fabric is fairly unlimited. As it expands across mediums, Phyzify is collaborating with five creative professionals in fashion, music, food, gaming, and more to help stress test and experiment with various interfaces and physical outputs. There’s an element of exploration right now, says Jake Witzenfeld, cofounder of Phyzify. The platform will be the accumulation of the tools that come out of what we’re doing at the lab. [Photo: Fast Company] Phyzify is implementing an array of creative tools from across the advanced technology landscape, but it’s also building its own tools and systems with the goal of launching a consumer facing product in a year. Eventually, the company hopes to create mass market products, limited edition drops, art pieces, and more. But outside of pushing products, Reben wants Phyzify to push against synthetic capitalism, an economy where the products and the means through which theyre produced are handled entirely by AI without any human involvement. To Reben, machines and AI have mastered how to make things. And humans should decide what’s worth being in the world and why. If we retain control of that, Reben says, and we can help move that forward, I think that’s an important mission to have.
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Every day in America, over 100 people are involved in a life-altering crash that severely injures them or kills them. And that 100-per-day doesnt even include all the people whose lives are impacted indirectly by severe crashes. Vision Zero is a road safety philosophy that originated in Sweden in the 1990s and has since been adopted by cities across the United States and Europe. Its premise is straightforward: traffic deaths and serious injuries are preventable and can therefore be eliminated. With the right street design, traffic enforcement, and public awareness, everyone can get around safely. The problem is that severe crashes are a catastrophe so routine that it barely registers in the news cycle. Americans have been conditioned to think traffic violence is inevitable. One outcome of that conditioning is that people will campaign against transportation projects that improve safety. Thats rightagainst safety. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/12\/speakeasy-desktop.png","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/12\/speakeasy-mobile.png","eyebrow":"","headline":"\u003Cstrong\u003ESubscribe to Urbanism Speakeasy\u003C\/strong\u003E","dek":"Join Andy Boenau as he explores ideas that the infrastructure status quo would rather keep quiet. To learn more, visit \u003Ca href=\u0022http:\/\/urbanismspeakeasy.com\/\u0022\u003Eurbanismspeakeasy.com.\u003C\/a\u003E","subhed":"","description":"","ctaText":"SIGN UP","ctaUrl":"http:\/\/urbanismspeakeasy.com\/","theme":{"bg":"#f5f5f5","text":"#000000","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#000000","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91453933,"imageMobileId":91453932,"shareable":false,"slug":"","wpCssClasses":""}} Heres a social media comment someone made to me in response to redesigning a street to improve safety: Members of the public communicate their risk tolerance through voting. It is the job of engineers to comply with that, not to second guess democratic choices. I get comments like that all the time, and its not just anonymous bots. Putting transportation safety projects up for a Yes/No vote reminds me of this quote thats often attributed to Ben Franklin: Democracy is two wolves and a lamb voting on what to have for lunch. Democracy is a trap We dont vote on airplane safety. Imagine being handed a survey when you board a plane: Should the airline prioritize your arrival time or the structural integrity of the landing gear? That would be absurd. We trust aviation engineers to design safe aircraft. Passengers vote with their wallets, but no one gets a veto over whether safety is a priority in the first place. Surface transportation doesn’t work this way. When a city proposes narrowing a street to reduce speeding, neighbors show up to meetings and call it an “attack on drivers.” When a protected bike lane is added to a corridor with a history of fatal crashes, it gets removed after community complaints. When a signal timing change is proposed to give pedestrians more crossing time, it gets killed because drivers worry about congestion. When illegal parking that blocks sightlines at intersections is enforced by police, the cries of over-reach flood city hall. Safety improvements frequently die by popular vote and public pressure. Americans, given the choice between their personal convenience and other people’s safety, have repeatedly chosen convenience. This is the democracy trap: the idea that every engineering decision must survive a public referendum, including decisions that exist specifically to protect human life. There’s a reflexive response to this argument that goes: “So you want to just override what people want by taking out a lane? That’s anti-democratic.” That framing means your life, your childs life, your neighbors life, my life, are all subject to negotiation. It means a neighborhood miles away gets to weigh in on whether a dangerous intersection near your home gets fixed. It means the people who are most likely to be harmedpedestrians, cyclists, children walking to school, elderly residents are outvoted by people who are primarily concerned about shaving seconds off their drive no matter the cost to others. We don’t hold referendums on building codes. We don’t ask neighborhoods to vote on whether restaurants should have to refrigerate meat. Some protections exist precisely because they shouldn’t be contingent on majority sentiment. The same logic should apply to street design. Get out the vote The binary Yes/No vote to allow or forbid safety improvements needs to be tossed out. That doesnt mean the public should be shut out of transportation decisions, it means the kind of community engagement needs to change. Right now, transportation agencies and local governments often ask the wrong question: Do you want this safety improvement? That question is almost designed to fail, because most people don’t understand how street design contributes to crashes. They don’t know that wider lanes encourage faster driving. They don’t know that a 20 mph impact is survivable for a pedestrian while a 40 mph impact usually isn’t. They dont know that on-street parking sometimes makes a street safer and sometimes makes a street more dangerous. City transportation systems are complicated. When you ask people an uninformed question, you get an uninformed answer. The better approach is education first, options second. Explain what Vision Zero is. Show people the data on speed and crash severity. Help them understand what road diets, raised crosswalks, curb extensions, signal changes, and what each one accomplishes. Ask for input about the problems theyre experiencing: People drive too fast on this street. I wish my neighborhood was quieter. I cant see around the corner when I turn. Nobody stops their car for me at the crosswalk. The light turns red before I can walk across the street. Theres no easy way for my kids to ride bikes to school. I have to walk 15 minutes to the nearest bus stop. If I miss the bus, I have to wait an hour for the next one. That’s meaningful public engagement. It respects people’s intelligence while also respecting the reality that prioritizing human life is not up for debate. Culture shift is necessary In the US alone, tens of thousands are killed in traffic crashes every year. Hundreds of thousands more experience life-altering injuries. The idea that driving fast and without friction is a kind of birthright is woven into our infrastructure, our zoning, our politics, and our sense of personal freedom. Changng safety culture is hard, but it has changed before, in other places, and it can change here. We don’t ask voters to approve seatbelt laws every few years. We don’t hold referendums on speed limits every time someone complains. Engineers, pilots, air traffic controllers, and ground crews made aviation extraordinarily safe not by polling passengers, but by treating safety as a non-negotiable foundation, and then inviting the public to make choices within that foundation. That’s the model for reaching Vision Zero. Not a top-down dismissal of community voices, but a reordering of the conversation: safety first, preferences second. Engage people early and help them visualize what’s possible, and for crying out loud, build safer transportation systems. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/12\/speakeasy-desktop.png","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/12\/speakeasy-mobile.png","eyebrow":"","headline":"\u003Cstrong\u003ESubscribe to Urbanism Speakeasy\u003C\/strong\u003E","dek":"Join Andy Boenau as he explores ideas that the infrastructure status quo would rather keep quiet. To learn more, visit \u003Ca href=\u0022http:\/\/urbanismspeakeasy.com\/\u0022\u003Eurbanismspeakeasy.com.\u003C\/a\u003E","subhed":"","description":"","ctaText":"SIGN UP","ctaUrl":"http:\/\/urbanismspeakeasy.com\/","theme":{"bg":"#f5f5f5","text":"#000000","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#000000","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91453933,"imageMobileId":91453932,"shareable":false,"slug":"","wpCssClasses":""}}
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Cambodia said Friday it has drafted its first law targeting online scam centers, after vowing to shut them down by the end of April.Cambodia is a major hub for scam operations, which extort money from victims online through bogus investment schemes and feigned romances. Victims around the world are estimated to have been cheated out of tens of billions of dollars annually.At the same time, thousands of people, especially from other Asian nations, have been recruited with false job offers and then forced to work in scam centers in conditions of near-slavery.“This law is the most important legal instrument for Cambodia in combating scams online, fighting money laundering and demonstrating that Cambodia is not a paradise or a safe haven for criminals,” Information Minister Neth Pheaktra said in a statement.The new legislation approved by the Cabinet sets five to 10 years in prison and a fine of 500 million to 1 billion riels ($125,000-250,000) for organizing or directing a technology fraud site. In case of human trafficking or violence, detention or confinement, the penalties rage from 10 to 20 years plus a fine of up to 2 billion riels ($500,000). In case of a death linked to a scam center, the offense is punishable by imprisonment from 15 to 30 years, or life. Workers have died when they tried to escape.The new legislation must be approved by Parliament.Senior Minister Chhay Sinarith, in charge of the Commission for Combating Online Scams, told The Associated Press in an interview on Wednesday that the government since July had targeted 250 locations believed to be carrying out online scams, and has shut down about 200.Since last July, the government has filed 79 cases involving 697 alleged scam ringleaders and their associates, according to Chhay Sinarith.Cambodia has repatriated almost 10,000 scam center workers from 23 countries, with fewer than 1,000 waiting to return home. Others who have escaped or been released from raided centers have returned on their own.Neth Pheaktra said that the government “has made strong efforts to combat this crime in order to protect Cambodia’s reputation and economy, which have previously been damaged by online scams, and the government does not receive any revenue from these activities.”Cambodia has launched previous crackdowns but without major effect on scam centers, and some experts are skeptical it can eliminate the criminal industry.“The real question is whether this effort targets the system that enables the industry, not just the buildings where scams happen,” said Jacob Sims, an expert on transnational crime and a visiting fellow at Harvard University’s Asia Center. “Past crackdowns in Cambodia have often left the financial and protection networks intact, allowing operations to quickly reconstitute.”Associated Press writer Grant Peck in Bangkok contributed to this report. Sopheng Cheang, Associated Press
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