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2025-05-16 10:00:00| Fast Company

Look closely at your mobile phone or tablet. Touch-screen technology, speech recognition, digital sound recording and the internet were all developed using funding from the U.S. National Science Foundation. No matter where you live, NSF-supported research has also made your life safer. Engineering studies have reduced earthquake damage and fatalities through better building design. Improved hurricane and tornado forecasts reflect NSF investment in environmental monitoring and computer modeling of weather. NSF-supported resilience studies reduce risks and losses from wildfires. Using NSF funding, scientists have done research that amazes, entertains and enthralls. They have drilled through mile-thick ice sheets to understand the past, visited the wreck of the Titanic and captured images of deep space. NSF investments have made America and American science great. At least 268 Nobel laureates received NSF grants during their careers. The foundation has partnered with agencies across the government since it was created, including those dealing with national security and space exploration. The Federal Reserve estimates that government-supported research from the NSF and other agencies has had a return on investment of 150% to 300% since 1950, meaning for every dollar U.S. taxpayers invested, they got back between $1.50 and $3. However, that funding is now at risk. Since January, layoffs, leadership resignations, and a massive proposed reorganization have threatened the integrity and mission of the National Science Foundation. Hundreds of research grants have been terminated. The administrations proposed federal budget for fiscal year 2026 would cut NSFs funding by 55%, an unprecedented reduction that would end federal support for science research across a wide range of discipines. At my own geology lab, I have seen NSF grants catalyze research and the work of dozens of students who have collected data thats now used to reduce risks from earthquakes, floods, landslides, erosion, sea-level rise, and melting glaciers. I have also served on advisory committees and review panels for the NSF over the past 30 years and have seen the value the foundation produces for the American people. American sciences greatness stemmed from war In the 1940s, with the advent of nuclear weapons, the space race and the intensification of the Cold War, American science and engineering expertise became increasingly critical for national defense. At the time, most basic and applied research was done by the military. Vannevar Bush, an electrical engineer who oversaw military research efforts during World War II, including development of the atomic bomb, had a different idea. He articulated an expansive scientific vision for the United States in Science: The Endless Frontier. The report was a blueprint for an American research juggernaut grounded in the expertise of university faculty, staff and graduate students. On May 10, 1950, after five years of debate and compromise, President Harry Truman signed legislation creating the National Science Foundation and putting Bushs vision to work. Since then, the foundation has become the leading funder of basic research in the United States. NSFs mandate, then as now, was to support basic research and spread funding for science across all 50 states. Expanding Americas scientific workforce was and remains integral to American prosperity. By 1952, the foundation was awarding merit fellowships to graduate and postdoctoral scientists from every state. There were compromises. Control of NSF rested with presidential appointees, disappointing Bush. He wanted scientists in charge to avoid political interference with the foundations research agenda. NSF funding matters to everyone, everywhere Today, American tax dollars supporting science go to every state in the union. The states with the most NSF grants awarded between 2011 and 2024 include several that voted Republican in the 2024 electionTexas, Florida, Michigan, North Carolina, and Pennsylvaniaand several that voted Democratic, including Massachusetts, New York, Virginia, and Colorado. More than 1,800 public and private institutions, scattered across all 50 states, receive NSF funding. The grants pay the salaries of staff, faculty and students, boosting local employment and supporting college towns and cities. For states with major research univesities, those grants add up to hundreds of millions of dollars each year. Even states with few universities each see tens of millions of dollars for research. As NSF grant recipients purchase lab supplies and services, those dollars support regional and national economies. When NSF budgets are cut and grants are terminated or never awarded, the harm trickles down and communities suffer. Initial NSF funding cuts are already rippling across the country, affecting both national and local economies in red, blue, and purple states alike. An analysis of a February 2025 proposal that would cut about $5.5 billion from National Institutes of Health grants estimated the ripple effect through college towns and supply chains would cost $6.1 billion in GDP, or total national productivity, and over 46,000 jobs. An uncertain future for American science Americas scientific research and training enterprise has enjoyed bipartisan support for decades. Yet, as NSF celebrates its 75th birthday, the future of American science is in doubt. Funding is increasingly uncertain, and politics is driving decisions, as Bush feared 80 years ago. A list of grants terminated by the Trump administration, collected both from government websites and scientists themselves, shows that by early May 2025, NSF had stopped funding more than 1,400 existing grants, totaling more than a billion dollars of support for research, research training, and education. Most terminated grants focused on educationthe core of science, technology and engineering workforce development critical for supplying highly skilled workers to American companies. For example, NSF provided 1,000 fewer graduate student fellowships in 2025 than in the decade beforea 50% drop in support for Americas best science students. American scientists are responding to NSFs downsizing in diverse ways. Some are pushing back by challenging grant terminations. Others are preparing to leave science or academia. Some are likely to move abroad, taking offers from other nations to recruit American experts. Science organizations and six prior heads of the NSF are calling on Congress to step up and maintain funding for science research and workforce development. If these losses continue, the next generation of American scientists will be fewer in number and less well prepared to address the needs of a population facing the threat of more extreme weather, future pandemics, and the limits to growth imposed by finite natural resources and other planetary limits. Investing in science and engineering is an investment in America. Diminishing NSF and the science it supports will hurt the American economy and the lives of all Americans. Paul Bierman is a professor of natural resources and environmental science at the University of Vermont. This article is republished from The Conversation under a Creative Commons license. Read the original article.


Category: E-Commerce

 

LATEST NEWS

2025-05-16 09:45:00| Fast Company

Americas fast casual restaurants are almost universally struggling. But a few chains are betting on one universally beloved fried finger food to draw customers back into booths: the humble mozzarella stick. Over the past year or so, the fast casual sector has faced a chilling effect as inflation and rising menu prices continue to drive consumers away. Last year, chains including Red Lobster, Tijuana Flats, Buca di Beppo, and BurgerFi all sought bankruptcy protection. Others, like Dine Brands (the owner of Applebees and IHOP) and Darden (the owner of Olive Garden) have recently reported lackluster financial results.  Amidst this dreary environment, Chilis, the fast casual restaurant known for its margaritas and appetizers, is having a shockingly good year. The brand saw a 31% jump in sales in the second quarter of 2025 compared to the same period in 2024, alongside a nearly 20% increase in traffic. Chilis parent company, Brinker International, raked in total sales of about $1.3 billion in the second quarter of 2025 compared to about $1.1 billion in 2024.  A good portion of Chilis success can be attributed to several viral appetizersmost notably, its fried mozzarella stickswhich have boosted the restaurants visibility in the cultural zeitgeist. Now, TJI Fridays seems to be taking a page out of Chilis book to revitalize its dying brand by putting mozzarella sticks front and center. [Photo: Chili’s] Chili’s pioneers mozzarella stick-Tok In a January earnings call, Chilis CEO Kevin Hochman laid out a few of the changes driving Chilis recent success, including simplifying the menu, upgrading ingredients, and, crucially, investing in a social media marketing campaign centered around appetizers.  Back in April 2024, Chilis partnered with a number of social media influencers to market its Triple Dipper, an appetizer plate that lets customers choose three different dishes (the mozzarella sticks, which were added to the menu in 2002, being one of the most popular choices.) The collabs took off, spawning dozens of TikToks with viewership in the hundreds of thousands of influencers sampling both the Triple Dipper and the mozzarella sticks by themselves.  The mozzarella sticks developed a kind of cult online fanbase both for their chunky rectangular form factor and for their cheese-pull properties, a measurement of how stretchy melted cheese is thats a sought-after characteristic for food-based content creators. The appetizer was so popular among young fans on TikTok that the company introduced two new flavors in 2024, Nashville Hot Mozz and Honey Chipotle Mozz, which, predictably, spawned another wave of Chilis mozzarella stick reviews.  In all, Hochman told investors, interest in the Triple Dipper doubled year-over-year, jumping from accounting for 7% of total sales to 14%.  [Photo: TGI Fridays] TJI Fridays goes stick-for-stick with Chili’s It looks like TJI Fridays is now hoping to dip into the mozzarella stick craze in an effort to revive its business.  It’s been a rough several years for TGI Friday’s. In early 2024, the chain abruptly shuttered a series of underperforming stores. Then, in December, it filed for Chapter 11 bankruptcy protection, citing financial difficulties from the COVID-19 pandemicas the main factor driving the decision. Today, the company has whittled down its presence in the U.S. to just 85 stores, compared to 600 during its heyday in 2006.  Now, under CEO Ray Blanchette, who previously ran the company between 2018 and 2023 and returned again in January, TJI Fridays is taking a bold risk to turn its fate around. In an interview with CNN this week, Blanchette shared that the company is planning to change 85% of its menu to streamline the available options and attract both Gen Zers and millennials to the chain.  [Photo: TGI Fridays] To start, the company is paring back on the more out-there items on the menu (at one point, oddly, that included sushi), introducing a new signature sauce, and revamping its cocktail menu. According to Blanchette, the new drink offerings include seven signature cocktails from the companys early days, now with eye-catching colors, and theyre intended to entice Gen Zers who love speciality beverages. Chilis has used a similar strategy for some time, debuting a margarita of the month in neon hues that often take off on socials (like last summers Berry Shark Bite Marg and this months 90s-inspired Radical Rita.) And, of course, TGI Fridays is introducing its own spin on the saucy mozzarella sticks. Blanchette says that the brand has offered mozzarella sticks for decades, and actually helped turn them into a staple on menus across the industry. On its new menu, the chain will go stick-for-stick with Chilis through flavors including Franks RedHot Buffalo, Garlic Parmesan, and Whiskey Glaze. For us, mozzarella sticks are not a trend, Blanchette told Fast Company. [. . .] When we saw others leaning into sauced versions, we knew it was time to remind everyone who did it firstand now were raising the bar. To spread the word, TGI Fridays has a new socials team thats already jumping on mozzarella stick-Tok, including with a video posted this week of mozzarella sticks getting tossed in sauce to George Michaels sensual Careless Whisper. Chilis may have paved the way, but TGI Fridays will be the first testcase of whether mozzarella sticks are enough to save Americas fast casual restaurants.


Category: E-Commerce

 

2025-05-16 09:30:00| Fast Company

Steel has long anchored modern construction, but its environmental toll is staggering: producing a single ton emits nearly two tons of CO2. Steel is also complex to manage in construction processes, which prevents smaller contractors and projects from using it. A material invented at the University of Maryland will soon offer a radical alternative. Called Superwood, it has a 50% greater tensile strength than steel and a strength-to-weight ratio that’s 10 times better. It’s lighter, tougher, and also locks away carbon. After seven years of development, the startup commercializing the technology will begin mass production this summer. Weve spent years perfecting our molecular reconfiguration process to maintain the extraordinary properties demonstrated in the lab, while making the process commercially viable, Alex Laucofounder and executive chairman of InventWoodtells me over email.  [Photo: InventWood] The company was founded in 2016 by Dr. Liangbing Hu at the University of Maryland, after he developed the first transparent wood as a better insulating alternative to glass. What began as pioneering academic work evolved through several breakthrough iterations, Lau says. Hu turned his research into Superwood in 2017. The work was documented in a 2018 Nature paper that revealed a method of transforming ordinary wood into a substance rivaling titanium alloys. The discovery held the promise of a sustainable, CO2 negative construction material that was better than steel, but it was far from commercialization. During this time, Dr. Hu focused on further refining the technology and bringing manufacturing costs down. Then, in 2021, Lau recognized that the technology had reached sufficient maturity for full-scale commercialization. At that point, I helped pull together a complete team to kick off the manufacturing process, he says. Since 2021, we’ve been intensely focused on creating a scalable process and ensuring the quality standards necessary to bring SuperWood to market.  Magnified images of (left) untreated wood and the same wood treated by a new process (right) invented by UMD engineers that compresses the natural structures of wood into a new material five times thinner. [Images: courtesy University of Maryland] How Superwood is made Making Superwood is a complex process, but it requires two primary steps. First, lignina polymer that stiffens wood and gives it its brown hueis partially dissolved using food-grade chemicals. As Orlando J. Rojas, a professor at Finlands Aalto University, noted back when the discovery came out in 2018, the trick is to remove just enough lignin to maximize hydrogen bonding between cellulose fibers without compromising its structural integrity. Next, the wood is compressed at 150°F, collapsing its cellular structure into a dense matrix. The result is a material five times thinner than the original, but 12 times stronger and 10 times tougher. This molecular reconfiguration eliminates woods inherent weaknesses. Natural wood is porous and prone to rot, but Superwoods tightly packed cellulose fibers create a barrier against moisture, termites, and fungi. Its Class A fire ratingachieved without chemical flame retardantsstems from its density, which starves flames of oxygen. Lab tests proved its ballistic resistance: A projectile pierced untreated wood, but it lodged halfway through a same-thickness Superwood block. Unlike steel or carbon fiber, it requires no energy-intensive smelting or synthetic resins. Initially, it took weeks to make a single plank of Superwood, but Inventwoods team streamlined the process to just a few hours, enabling bulk production of the material. Lau tells me that the companys first facility in Frederick, Maryland, will produce one million square feet of Superwood annually starting this summer, focusing initially on interior finishes for commercial and high-end residential projects. A second phase in fall 2025 will introduce exterior-grade panels for siding and roofing. He envisions structural beams and columns within a few years, pending certification. Their plan is to build a larger facility that will scale to over 30 million square feet, enabling use in infrastructure and large developments, Lau says. If you are wondering about how architects and crews can actually use this to build, you are not alone: If its stronger than steel, does it require special tools? According to Lau, contractors can cut, drill, and fasten Superwood with standard woodworking tools, though its density may demand adjusted techniques. No specialized tools are required, making adoption straightforward, Lau says. The materials stability minimizes warping, and polymer coatings enable outdoor use without sacrificing aesthetics. Its compressed fibers deepen natural grain patterns, yielding finishes akin to tropical hardwoods. [Photo: courtesy University of Maryland] It can change everything Lau didnt disclose information about price, tought he did say Superwoods initial pricing will be premium but competitive with top-notch tropical hardwoods and hybrid woods, which are composite materials that combine wood with other materials like steel or concrete. This means that, pound by pound, it will be much more expensive than steel at this point, more than 10 times in fact: $12.50 to $25 per pound for Superwood as opposed to steels $1 to $2 per pound.  But then you need to factor in other factors to understand its true cost. If Superwoods offers 10x superior strength-to-weight ratio, a 10-pound beam could match the load-bearing capacity of a 100-pound steel beam, in theory effectively reducing its effective cost to $1.25 to $2.50 per pound when adjusted for performance.  [Photo: InventWood] You also need to factor in its resistance to corrosion and rot, plus the fact that you can make a building entirely out of Superwood and eliminate the need for other structural elements and wall materials. Then theres the economical and environmental cost of fire retardants, since the material naturally retards fire even if its wood. Since wood comes from the most effective living carbon sequestration system on the planettrees!it will actually suck CO2 out of the atmosphere (the material is made from wood from sustainable tree farms). Clearly, Superwoods long-term value proposition narrows the gap with steel in relative and absolute terms. The company expects to achieve better economics as they scale up production too, Lau adds.  Superwood, in theory, could extend beyond construction. Early research proposed applications in vehicles, aircraft, and furniture, leveraging its moldability and cost savings over carbon fiber. For now, InventWood is focused on buildings, however, where steel and concrete account for a massive carbon footprint, pollution, and economic bill. We want to get to the bones of the building, Lau says. He believes that Superwood can transform the construction industry. We will see when the first batches roll out this summer and companies start using them.


Category: E-Commerce

 

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