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NASA has sent astronauts to the moon, flown scientists through hurricanes, fetched asteroid debris, and launched a program to clean up space trash. Its next mission? Streaming on Netflix. On June 30, NASA announced that live programming from its in-home streaming service, NASA+, will be available on Netflix via a new partnership starting this summer. The move marks the most recent play in a yearslong effort on NASAs part to build out its media presence by switching from traditional cable to streaming. For Netflix, the news comes as the worlds largest video streaming service has continued to solidify its global dominance: In April, Netflix reported first-quarter earnings of $2.9 billion, a 24% year-over-year increase. The streamers stock is currently up nearly 45% since the beginning of 2025. For NASA, the news comes as the agency is being hit by serious budget and job cuts by the Trump administration, as well as uncertainty over its new leader. Heres everything to know about NASAs upcoming Netflix debut. What is NASA+? NASA+ was founded in 2023 as an ad-free, no-cost streaming service, available online and via NASAs app. It features live mission coverage and original shows that offer viewers a glimpse of the behind-the-scenes efforts of scientists and engineers. The streaming service is a modern evolution of NASA TV, a traditional cable channel that began in the early 1980s and continued through August 2024. NASA TV shows included a weekly segment called This Week @ NASA, a kids program called Education File, and a historical program called NASA Gallery. In the wake of the 2010s cord-cutting era and the rise of streaming (as of this June, more Americans are watching streaming platforms than both broadcast and cable TV combined for the first time ever), NASA decided to shift its digital focus to NASA+. Less than a year after the streaming services founding, it’s already gained four times more viewership than NASA TV, per a press release. Cheryl Warner, news chief at NASA, says the NASA+ app has been downloaded more than 40 million times. Now, it seems, NASA is looking to give viewership numbers a boost. What will NASA+ be streaming on Netflix? According to an official statement from NASA, the content set to air on Netflix will include rocket launches, astronaut space walks, mission coverage, and breathtaking live views of Earth from the International Space Station. Rebecca Sirmons, general manager of NASA+, added: The National Aeronautics and Space Act of 1958 calls on us to share our story of space exploration with the broadest possible audiencea goal thats much more achievable for NASA through Netflixs global audience of 700 million than via its own platforms. This February, NASA astronauts also began streaming on Twitch live from space for the first time ever. “We are excited to include broader streaming opportunities as part of our NASA coverage,” Warner says. “We are intentionally meeting our audiences through the platforms and services they use. Our coverage with Netflix is focused on live programming at this time, and there were no funds exchanged through our agreement.”
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E-Commerce
The COVID years were an existential threat and reckoning for many in the hospitality and travel industry. But Hilton used it as an opportunity to reset. At the Cannes Lions Festival of Creativity, I sat down with Hilton CMO Mark Weinstein to talk about how the brand’s current strong positioning and growth was forged in that crisis, how it strikes a balance between the inspiration of its past, and the technological possibility of the future, and more. Subscribe to Fast Company Premium to watch the video interview on: How Hilton found its “Just Do It” Why Weinstein looked to founder Conrad Hilton to rediscover the company’s “swagger” How Hilton deploys AI todayand how it’s preparing for an agentic AI world Why Weinstein believes you have to give up some control of your brand story to creators, even if it means losing some of your narrative.
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E-Commerce
Sean Diddy Combs was convicted of prostitution-related offenses but acquitted of sex trafficking and racketeering charges on Wednesday, following an eight-week federal trial. The verdict immediately sparked a wave of reactions online, ranging from disbelief to outrage. The jury returned guilty verdicts on two of the five counts after three days of deliberations. Upon hearing the decision, Combs held his hands in a prayer motion and embraced defense attorney Teny Geragos, according to The Associated Press. The 55-year-old disgraced mogul now faces up to 10 years in prison. Many on social media expressed shock and outrage over the outcome. The Diddy jury verdict shocked me. I wasnt expecting anything other than guilty on all charges, one X user wrote. So let me get this straight: Diddy was found NOT guilty of sex trafficking . . . but somehow guilty of transporting someone for prostitution? How does that even work? another asked. The Diddy jury verdict shocked me. I wasnt expecting anything other than guilty on all charges.— Quin (@Quinthox) July 2, 2025 This is a staggeringly big loss for federal prosecutors,” journalist Meghann Cuniff posted on X. “Not guilty on both the RICO and trafficking counts is as bad as it can get for them. When is their press conference??” Some critics raised concerns about the precedent the ruling might set for future sex crime prosecutions. This Diddy trial is proof that you can do anything if you got money, one person wrote. “The Diddy verdict is a stark display of privilege and the persistent disbelief of women. Absolutely revolting,” another posted. This Diddy trial is proof that you can do anything if you got money— The Hood Therapist (@OhhMar24) July 2, 2025 Others focused on the public reaction to the verdict. These Diddy takes are about to be cringe-worthy, one user commented. The worst people you know gonna celebrate the Diddy verdict like its some kind of a win, another X user wrote. One prediction read: “Diddy is about to go on the greatest rebrand in American history and y’all all gonna fall for it.” 50 Cent, a longtime rival of Combs, shared an Instagram post referring to him as the Gay John Gottia nod to the infamous mafia boss known as the Teflon Don for repeatedly avoiding conviction in the 1980s. In response to the verdict, UltraViolet, a womens rights organization, released a statement: This is a decisive moment for our justice system, one which threatens to undo the sacrifice of courageous survivors who stepped forward to share their stories in this trial, as well as to all those abused by Diddy who werent able to, said Arisha Hatch, the organizations interim executive director, according to The New York Times.
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E-Commerce
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