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As the war in Iran shocks global gas and oil prices, more Americans are considering home solar systems and searching for electric vehicles. In the 11 days after the conflict began, EnergySage, an online comparison-shopping marketplace for clean energy systems, saw a 17% increase in homeowners requesting quotes for solar installations, and a 23% increase in requests for solar plus a home battery. Thats compared with the 11 days before the escalation. The company notes that it can’t specifically credit those increases to one cause, such as the conflict; there may be multiple factors at play. But it still believes the war is part of this directional change. And that growth is notable, a spokesperson adds, because demand for these installations has been soft since the federal tax credits for such home upgrades expired in December. EnergySage has also seen a 30% increase in requests for EV charger installations. Its not yet clear if that increase is directly related to a surge in EV sales. (It could be, for example, that drivers who already own plug-in hybrids are actually going to start plugging them in instead of relying on gas.) But there are signs of a growing interest in that market, too. Edmunds, an online retailer for new and used cars, says searches for hybrids, plug-in hybrids, and EVs are up 20% in one week. Sunlight doesn’t need to go through the Strait of Hormuz The conflict in Iran is highlighting how our energy sources move around the worldand how vulnerable they can be to geopolitical events. With the shutdown of the Strait of Hormuz, about a fifth of the worlds oil and gas has essentially been removed from the global market, causing prices to surge. But as many climate experts have been noting, sunlight (and wind) dont need to travel through that strait. Though surging oil and gas prices have dominated headlines since the Iran conflict began, experts say natural gas prices could be hit even harder, which would directly affect Americans utility prices. Renewable power can buffer countries, and individuals, from fossil fuel price volatility. And Americans are understanding that, too. When energy prices spike, people start looking for ways to take control of their bills, says EnergySage CEO Naman Trivedi. Geopolitical instability has a way of making energy independence feel urgent and personal, he adds. People dont want their familys utility bills tied to events happening halfway around the world. Solar leads to real energy bill savings Natural gas prices have already been on an upward climb, in part because of the AI data center boom, which has spiked energy bills for Americans. The wars effect on overall energy prices could mean Americans will hit a breaking pointwhere its like, I have to do something about this, says Jesse Lee, senior adviser for Clean Energy Economy at Climate Power, a climate communications and advocacy organization. The things theyve been postponing that they know can save them money in the long term . . . this is kind of the moment where people start to pull the trigger, he adds. Those monetary savings are real. A June 2024 study from the Lawrence Berkeley National Laboratory found that the median residential solar customer saves $1,987 annually off their home energy bills. Adding solar requires an up-front cost, of course, but even factoring off-bill costs in, the median customer sees a total net savings of $691. Though the Trump administration removed the Inflation Reduction Acts federal incentives for home solar installations, Lee says that cities and states often still offer rebates that could reduce installation costs. Americans can find information about those programs through Rewiring America. The way off the fossil fuel merry-go-round Switching to an EV also comes with a tangible financial impact. A 2024 report found that EV drivers save an average of $100 every month, or $1,200 a year, on fuel, compared with gasoline-powered cars. Electric vehicles are also cheaper to maintainand sticker prices are dropping, particularly for used EVs. Theres always been a strong connection between spiking gas prices and people starting to look at EVs, Lee says. Whats unique about this particular energy price spike, he adds, is that it coincides with solar energy and EVs becoming affordable for everyday Americans. Its not clear how long this conflict will last, and what that means for energy prices in the future. But this likely isnt the last geopolitical event to disrupt fossil fuel markets. Americans seem to be realizing that, despite the Trump administration’s move away from renewables, they can make their households less vulnerable to such price shocks through home solar systems and EVs. Theres just absolutely no question that in the short term, but also the long term . . . this is how you escape the fact that were going to have international entanglements that spike gas prices for, probably, forever, Lee says. Home solar and EVs, he adds, are the way off those merry-go-rounds.
Category:
E-Commerce
More than 444,000 people who rented homes with Invitation Homes will soon receive checks as part of a $47.2 million settlement stemming from a 2024 lawsuit filed by the Federal Trade Commission. The Dallas-based company, which owns and/or manages more than 110,000 single-family homes in the U.S., is accused of deceiving 441,131 consumers with undisclosed fees and charges totaling $45 or more. People who paid for certain fees and charges between January 2021 and September 2024 will be eligible for checks that will be sent by the FTC. One of the largest single-family home landlords in the country, Invitation Homes is currently advertising thousands of available rentals in 13 different states, heavily concentrated in core markets like Atlanta, Tampa, Phoenix, Charlotte, Orlando, Miami, Jacksonville, Denver, and Las Vegas. As part of the FTC settlement, the corporate landlord will be required to clearly disclose its leasing prices, establish policies and procedures to handle security deposit refunds fairly, and stop other unlawful behavior. Its rental listings currently include a breakdown of the various fees included in the all-in-rent fee. Renters who paid Invitation Homes $45 or more for covered fees or charges between January 2021 and September 2024and who have not already received a credit or refund from the companywill be eligible for payment. The FTC will be sending out the checks, which must be cashed within 90 days. Though the company agreed to pay more than $48 million to compensate consumers, that amount is slightly more than the amount the FTC will send outtotaling about $106, on average, for each affected renter. INVITATION HOMES INVITES SCRUTINY The settlement comes about 18 months after the FTC sued Invitation Homes in September 2024 alleging various unlawful actions, according to the settlement details. Such actions included deceiving applicants about lease costs, charging renters undisclosed fees, failing to inspect homes before residents moved in, unfairly withholding tenants security deposits or imposing deceptive and unfair charges when renters moved out, and not permitting renters to opt out of certain services, like smart home technology. The company didnt immediately respond to a request for comment from Fast Company. Dallas Tanner, CEO of Invitation Homes, was asked about the companys legal issues with the FTC during a February meeting to discuss another company he leads, MIXT Industries, leasing a golf course in Polson, Montana. Though Tanner said he cant speak publicly about things like that, he did tell the public meeting that it became very popular during President Joe Bidens administration to sort-of pick on housing groups, according to reporting by the Lake County Leader. But Invitation Homes has been under fire on multiple fronts recentlyand from both sides of the political aisle. Its among a number of large corporate buyers of single-family homes thats drawn the ire of President Donald Trump and other lawmakers in Washington, D.C. and beyond. This January, Trump signed an executive order, Stopping Wall Street from Competing with Main Street Homebuyers to crackdown on large, institutional investors purchasing single-family homes. In 2024, the company agreed to a $19.9 million settlement to resolve claims that alleged Invitation Homes had failed to obtain the necessary permits to avoid permit fees and property tax increases in 35 California cities. Shares of Invitation Homes (NYSE:INVH) rose nearly 0.4% on Friday, though the stock has tumbled more than 23% in the past year.
Category:
E-Commerce
A recent class-action lawsuit against David Protein, filed in January, alleges the company misrepresented the amount of calories and fat in its popular, healthy-branded bar, claiming that it had “way more” of both than customers were led to believe. Now, in response to the lawsuit, social media is having a field day with comparisons to the 2004 movie Mean Girls, with one TikTok user and apparent David Protein customer posting, “I have been Regina Georged.” Here’s a quick brief on what’s happening. Wait, remind me, what’s the ‘Mean Girls’ plot again? If you’re like me, you’ve seen Mean Girls a dozen times. The plot is a hilarious and biting commentary on the social pressure on American teenage girls today. One major through-line in the high school teen girl drama is when protagonist and outcast Cady Heron (played by Lindsay Lohan) decides to fight back against popular Queen Bee Regina George (played by Rachel McAdams), and dupes her into eating fattening Kälteen Bars protein bars, pretending they are for weight loss: So how is this like the David protein bar lawsuit? David Protein says its bars have 150 calories, 28 grams of protein, two grams of fat, and zero grams of sugar. However, the lawsuit filed in the U.S. District Court for the Southern District of New York last month alleges the bars actually have 83% more calories and 400% more fat, according to third-party testing. Linus Technologies, the main defendant in the class-action lawsuit, operates under brand name David Protein. Fast Company has reached out to David Protein for comment. The lawsuit claims customers unwittingly bought the product without knowing its actual nutritional content, and requests payment for their damages or $50, whichever is more. David Protein, for its part, did acknowledge the social media references to Mean Girls. “No one is getting Regina Georged” David Protein posted on Instagram on Wednesday. “And the David bar still has 150 calories.”
Category:
E-Commerce
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