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Instagram has long limited users' ability to share links, restricting link-sharing to Stories, Reels and user profiles. But that might now be changing. The company has started to test clickable links inside of post captions for subscribers to Meta Verified. The new feature, which has been a long-requested update from creators, was spotted by blogger Andrea Valeria, who posted screenshots of a clickable Substack link she was able to add to an Instagram post. According to Valeria, an in-app message indicated she could share up to 10 links a month.Meta confirmed to Engadget that it's testing links in captions for subscribers to Meta Verified, but didn't provide details on how many people have access to the feature or if it will be widely available. It does seem to be somewhat limited, however, as the link on Valeria's post appears on Instagram's mobile app, but now when viewing the same post on Instagram's website. Instagram's restrictions on link-sharing have been a notable part of the platform since its early days. The limitation helped kickstart an entire industry of "link in bio" platforms like Linktree, which help creators direct followers to off-platform websites based on what they share on Instagram. If Meta begins implementing the feature widely, it could drastically change how creators are able to interact with their followers (although a 10-link per month limit would likely still require "link in bio" solutions). The test is also the latest way that Meta has experimented with making link-sharing a paid feature. The company has also recently tested restricting creators' ability to share links on Facebook by requiring a Meta Verified subscription. Meta Verified for creators starts at $14.99 a month, with the most expensive plans costing $499.99 a month. This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-is-testing-clickable-links-in-instagram-captions-for-verified-subscribers-184555406.html?src=rss
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Marketing and Advertising
European regulators are continuing to crack down on loot boxes and gaming features it classifies as "interactive risk categories." The Pan-European Game Information, better known as PEGI, is rolling out new rules that will apply age ratings based on the presence of loot boxes and other in-game purchases or systems that could be tied to gambling or addictive behavior. The exact policies are as follows:Purchases of in-game content: games with time-limited or quantity-limited offers will be classified with a PEGI 12, games with NFTs or blockchain-related mechanisms will be PEGI 18.Paid random items: the default rating will be PEGI 16 if the game contains paid random items (and in some cases they can be a PEGI 18).Play-by-appointment: mechanisms that reward returning to the game (e.g. daily quests) will get a PEGI 7. If these mechanisms punish players for not returning (e.g. by losing content or reducing progress) they will become PEGI 12.Safe online gameplay: if games contain entirely unrestricted communication features (e.g. no blocking or reporting), they will be PEGI 18.These changes will apply to newly submitted games beginning in June 2026. The messaging from the ratings body is that these rules are aimed at helping parents direct their children's online safety. "With the updated set of age rating criteria, PEGI aims to make parents aware that certain features in games should be carefully assessed, and that parental tools can be a very helpful assistant when doing that," PEGI Council Chair Beate Vje said.Many titles may see an impact from the new policy, some more drastic than others. Online shooters might seen a bump from PEGI 12 to PEGI 16, but a franchise like EA Sports FC would leap to at least PEGI 16 from its current installments rating of PEGI 3.Loot boxes have a history of causing strife among regulators. In 2018, Belgium determined that loot boxes were a form of gambling and made them illegal. Other nations have taken similar measures to restrict or prohibit this game mechanic, which has already led some game studios to limit access to their titles. For instance, Blizzard's free-to-play Diablo Immortaldidn't launch in Belgium or the Netherlands due to their laws connecting loot boxes and gambling. Stateside, there has been a renewed push against the concept, with the New York attorney general suing Valve over loot boxes. This article originally appeared on Engadget at https://www.engadget.com/gaming/pegi-ratings-for-game-releases-in-europe-will-be-age-restricted-if-they-contain-loot-boxes-184325819.html?src=rss
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Marketing and Advertising
Bumble is testing an AI dating assistant called "Bee" that it hopes will get users on dates without them having to swipe through profiles, Bloomberg writes. The company announced the AI assistant during its fourth quarter earnings, and intends to use the AI in a new experience it calls "Dates."When a user opts in to Bumble's Dates feature, Bee performs an onboarding chat where it learns about the users' "values, relationship goals, communications style, lifestyle and dating intentions," and then attempts to find other users who share some or all of those traits. Once Bee finds someone compatible, both users are notified in the app that they could be a great match, and receive a summary generated by Bee explaining why. From there, they can chat and see if things lead to a real-life date.As is often the case with pie-in-the-sky AI features, Bumble has even bigger plans for how Bee could be used in its app, including as a tool for collecting anonymous feedback from user's previous matches or as a way to receive suggestions for dates ideas. AI will also apparently enable Bumble to move away from binary yes or no swipes on profiles and towards a system where users connect over "chapter-based" profiles that are more reflective of their life story.Bumble is testing Bee internally and plans to launch the AI and its Dates feature in beta soon. The company is far from the only dating app experimenting with integrating AI recommendations and summaries. Tinder uses AI to recommend profile pictures to users, and now offers another feature called "Chemistry" that combines insights gained from personal questions and access to users' Camera Roll to make more informed matches. Meanwhile, Grindr's "Edge" subscription tier offers AI summaries of past chats and connections, and stats on whether a user is actually compatible with a new match. It's too early to tell whether AI makes a meaningful difference in the dating experience for users, but if it keeps them using an app or paying for a subscription, it's likely a worthwhile experiment for Bumble, Tinder and Grindr.This article originally appeared on Engadget at https://www.engadget.com/apps/bumble-is-the-latest-dating-app-to-add-an-ai-assistant-181729994.html?src=rss
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Marketing and Advertising
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