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Threads has grown enough for Meta to fully integrate it into its advertising machine. On Wednesday, the company said that, with the platform now hosting 400 million monthly active users, ads are expanding globally to all users. The inevitable move follows a test in 30 countries early last year.Ads on Threads are powered by Meta's AI-powered advertising system. They'll use the "same level of personalization" (i.e., tracking and profiling) as Facebook and Instagram. Image, video and carousel ad formats will all appear natively in Threads feeds.Meta said the ad expansion will begin next week, but the full rollout will take months. "Ads on Threads expansion to all users will be gradual, with ad delivery initially remaining low as we reach global user availability in the coming months," the company wrote in a blog post.This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-is-expanding-ads-to-all-users-globally-183900439.html?src=rss
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Marketing and Advertising
Apple TV+ has become one of the best streaming services for sci-fi, with hits like Pluribus, Severance, Foundation and many more. There are so many shows that it's easy to forget the one that started it all. For All Mankind was the platform's very first attempt at sci-fi and it's finally coming back after two years for season five on March 27. The next season will run for ten episodes on a weekly basis. It concludes on May 29, with new installments dropping each Friday. What follows are some slight spoilers for the show, so read with caution. The streamer dropped a short teaser to announce the release date and it shows Alex Baldwin, grandson of the show's original star, careening around Mars on some sort of motorcycle. For All Mankind started as an alt-history show that explored what would happen if Russia beat the USA to the moon in the 1960s. However, it has since become famous for time jumps. The next installment takes place in an alternate version of the 2010s and continues the story of competing space agencies after turning Mars into a viable colony. Apple Many of the original stars are still kicking around, but the characters are extremely old at this point. Check out this image of an aged Ed Baldwin, still played by Joel Kinnaman. Other returning cast members include Edi Gathegi, Coral Pea and Wrenn Schmidt. New cast members include Sean Kaufman, Mireille Enos, Costa Ronin, Ruby Cruz and Ines Asserson. The show doesn't get a lot of buzz when compared to some of Apple TV's newer sci-fi properties, but it must still get eyeballs. The platform recently announced a spinoff that will be set in the Soviet Union. It's called Star City but we don't have much information beyond that.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/for-all-mankind-returns-on-march-27-for-a-fifth-season-183212860.html?src=rss
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Marketing and Advertising
Amazon is introducing an AI-powered assistant to One Medical, the tech-forward primary care provider it acquired in 2023. Dubbed 'Health AI,' Amazon says the tool "provides 24/7 personalized health guidance based on your medical records." The company says Health AI can explain lab results, help manage medications, and book appointments for patients. Amazon also says it can "analyze images" but doesn't specify whether this means medical imaging or user uploaded photos. While the company specifically says the tool "complements, but does not replace," a patient's healthcare provider, it also vaguely says the AI can "answer general and complex health questions" while "considering your unique health history." "Health AI recognizes when symptoms, situations, or specific queries require or benefit from human clinical judgment," reads the company's announcement, while giving few details on just how much medical advice the AI tool is empowered to give. Use of AI tools brings up data privacy concerns, and Amazon says it follows HIPAA-compliant privacy and security practices. The company says that a user's conversations with Health AI are "not automatically added to your medical record." This of course implies the option to do just that. It also says the company doesn't sell members' protected health information. One Medical has a limited number of brick-and-mortar offices in major metros throughout the US, but the focus of the company seems to be telehealth services. These services are offered as part of an annual subscription, which is discounted for Amazon Prime members. This is only the latest investment Amazon has made in the healthcare space. In recent years the tech giant has begun same-day prescription deliveries in certain markets, and built vending machines for prescription drugs. Health AI follows the trend of AI companies competing to enter healthcare with their AI-powered chatbots. Google added an AI health coach to the Fitbit app last year, and OpenAI announced a dedicated health portal within ChatGPT in January.This article originally appeared on Engadget at https://www.engadget.com/ai/amazon-is-adding-ai-powered-assistant-to-one-medical-180803368.html?src=rss
Category:
Marketing and Advertising
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