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2025-12-12 13:31:00| Fast Company

Measles infections in America have hit their highest numbers in 33 years. In 2025, cases have topped 1,900, and that number is expected to rise due to an ongoing outbreak in South Carolina. Heres what you need to know about Americas latest measles outbreak and why the upcoming period could spell troubling times with the disease. Whats happened? Earlier this week, the South Carolina Department of Public Health (DPH) announced 27 new cases of measles in the state since the previous Friday, raising the total number of active measles cases in the southeastern state to 111. Due to the outbreak, there are currently 254 people in quarantine, with another 16 individuals in isolation in an effort to prevent the spread of the potentially deadly disease through the community. Of the new cases, 16 people were exposed at the Way of Truth Church in Inman, a city in the northwestern part of the state. The DPH has also identified new exposures at Inman Intermediate School. But South Carolina isnt the only state dealing with measles outbreaks. National figures show that 2025 has seen a resurgence of the disease. According to the Centers for Disease Control and Prevention (CDC) data, South Carolina had a total of 123 measles cases for the year as of December 10. But that only put the state in third place. The leader is Texas, with 803 cases this year, followed by Arizona with 169 cases. Utah, at 115 cases, and New Mexico, at 100 cases, round out the top five. Worst year for measles in three decades In 2025, the number of measles cases in the United States skyrocketed when compared to recent years. According to the CDC, as of December 10, there have been a total of 1,912 cases of measles in the U.S. this year. To put that number in perspective, throughout all of 2024, there were only 285 reported cases, and only 59 in 2023. At 1,912 known cases so far this year, 2025 is also the year with the highest number of measles cases in the U.S. in the 21st century. The figures are well above the previous high of 1,274, set in 2019. In fact, there have not been this many measles cases in the United States since 199233 years ago. That year, measles cases topped out at 2,126. The CDC does state that case counts from 2023 through this year are preliminary and subject to change. In 2000, measles was declared eliminated from the United States, but that status is now at risk. window.addEventListener("message",function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data["datawrapper-height"][t]+"px";r.style.height=d}}}); Who is contracting measles? Measles can infect anyone, but it is most likely to infect those who are not vaccinated against it. Vaccination is given in two doses. The CDC says the measles vaccine is 93% effective at one dose and 97% effective at two doses. Out of the known 1,912 cases in the U.S. so far this year, the vaccination status of 92% of those infected was either unvaccinated or unknown, according to the CDC. Only 3% of those infected had had just one dose of the measles vaccine, and only 4% of those infected had had both doses. As for the ages of those infected, the majority are children and teenagers. According to the CDC, out of the 1,912 infections, individuals were aged: Under 5 years: 500 (26%) 5-19 years: 786 (41%) 20+ years: 613 (32%) Age unknown: 13 (1%) Has anyone in the United States died from the measles in 2025? Unfortunately, yes. According to the CDC, there have been three deaths attributed to the measles this year. However, hundreds of others have required hospitalization. Of the 1,912 cases this year, 218 of them, or 11%, required hospital stays. The CDC breaks down the hospitalization numbers by age as follows: Under 5 years: 21% (103 of 500) 5-19 years: 6% (47 of 786) 20+ years: 11% (68 of 613) Age unknown: 0% (0 of 13) There have been 43 outbreaks of measles across the U.S. this year. The CDC defines an outbreak as a collection of three or more related cases. Why are so many outbreaks happening now? The CDC says several factors are contributing to the resurgence of measles in America. As global travel activity increases, it is more likely that people returning to America from overseas could bring the virus back with them. But one of the main challenges America faces, which has contributed to the 2025 outbreak, is the declining rate of vaccination among Americans. When more than 95% of people in a community are vaccinated (coverage >95%), most people are protected through community immunity (herd immunity), the CDC explains. Below that threshold, herd immunity breaks down, and the disease spreads. There are currently only 11 states at or above the 95% threshold, meaning most states in the country can no longer count on herd immunity for protection. How will the holidays affect measles outbreaks? As we enter the holiday season, it is likely that more cases of measles will appear. The reason is because measles spreads through the air when people cough or sneeze. The virus can also linger in the air for up to two hours. Given that measles is contracted through airborne transmission in spaces where people gather, it’s likely that cases will increase as individuals tend to congregate more over the holidays and at work, family, and other social events. How can I protect myself? The best way to protect yourself and your loved ones is to get vaccinated against measles, says the CDC. You can find out more about measles vaccinations on the agency’s website.


Category: E-Commerce

 

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2025-12-12 13:30:00| Fast Company

Every few weeks, Americans get another letter in the mail that starts the same way: Were writing to inform you that your personal data has been exposed. A retailer gets hacked. A hospital. A supermarket. A travel site. It never ends. Most of us feel like weve lost control over who has our information and how its being used. But a new kind of privacy technology, one that lets companies confirm what they need to know without ever seeing your personal details, may finally offer a way out of this mess. Weve slipped into a world where giving away our personal information is the cost of participating in modern life and where were frustrated, but not surprised, when it gets stolen. In an age defined by apps, AI, and digital payments, our data has become both currency and collateral damage. But we may finally be reaching a turning point. And the solution thats emerging didnt come from Silicon Valley or Washington; it came from an unexpected place: cryptography, the science of using math to secure information, and the foundation of blockchain technology. Its called zero-knowledge proof technology, and despite the intimidating name, it theoretically offers something every American wants: privacy without the headaches, and security without the surveillance. Wall Street quietly moved first While consumers are dealing with endless breach notifications, something very different is happening on Wall Street. Many of the worlds financial titans, including JPMorgan Chase, Goldman Sachs, Citigroup, and BNY Mellon are testing blockchain-based trading, settlement, and other systems that let assets move 24/7. Tokenized treasuries, money-market funds, and even tokenized stocksa mechanism where something is turned into a digital “token” that lives on a blockchainare no longer experiments; Robinhood introduced tokenized versions of stocks and ETFs for European Union investors this summer. But theres one major barrier: on a public blockchain, everyone can see everything.Investors dont want that. Banks, pension funds, hedge funds dont want thatfor competitive reasons, among other things. If financial markets are going to ultimately run on modern cryptographic infrastructure, they will need privacy that doesnt compromise trust or oversight. Consumers feel the same way Americans are tired of being told that if they want convenience, they must give up control of their personal information. The AI economy depends on massive streams of data and whether it survives may come down to one thing: trust. Right now, trust is running out. People dont want more logins, more verification codes, or more data sitting in more databases that will inevitably get hacked. They want a world where businesses can verify what they need to verify, without collecting everything about us. Thats exactly where zero-knowledge proof technology comes in. Zero-knowledge proofs: verify without exposing A zero-knowledge proof lets someone prove something is true without revealing the underlying data.        You can prove youre old enough to buy a product, without giving away your birthdate.        A bank can prove it has enough reserves, without exposing its entire balance sheet.        A company can verify a user is real, without storing personal details that can get hacked later. This isnt science fiction, and it isnt just crypto. Its already in the apps Americans use today: Google Wallet has quietly integrated zero-knowledge technology.  Bumble uses it to verify user attributes without storing sensitive data. Financial institutions are incorporating it to protect user data. StarkWares founders codeveloped zk-STARKs and zk-SNARKs, advanced cryptographic methods for zero-knowledge proofs, and this technology now underpins some of the most promising privacy tools in AI, fintech, and digital identity. Regulators are finally ready to talk about privacy and the crypto angle For years, the word privacy in Washington was viewed with suspicion, confused with anonymity, or treated as a threat to oversight. Hopefully, thats now changing. Back in August, SEC Commissioner Hester Peirce wrote compellingly that the “sledgehammer has become the tool of choice for monitoring financial crimes,” and “[t]he American people and their government should guard zealously peoples right to live private lives and to use technologies that enable them to do so.” The SEC is now preparing to convene a first-of-its-kind roundtable on Financial Surveillance and Privacy, where builders at the forefront of privacy technology will show how these tools allow for risk management without exposing every transaction.  At the same time, the Executive Branch has embraced emerging technologies, signalling a top-down encouragement for regulators to approach innovation as a path towards improvement, and to encourage its growth.  Why this moment matters The privacy wave is not just a consumer protest. It is institutional. It is technological. It is regulatory. It is an inflection.        Institutions need privacy to operate competitively.        Consumers need protection from constant breaches.        Regulators need tools that preserve oversight without creating systemic vulnerabilities. Zero-knowledge proofs sit at the center of all three needs. The digital economy, from AI systems to payments to financial markets, is gaining speed. But without privacy infrastructure, we are setting ourselves up for a future where every trade, every transaction, and every personal detail is visible to everyone. We dont need to accept that world. Zero-knowledge proof technology offers a better one:a world where verification is possible without exposure, where markets are efficient without being surveilled, and where people can participate in the digital economy without surrendering their most intimate data. Privacy is not anti-technology.It is the foundation of trust and trust is the one thing the AI economy and the financial system cannot survive without.


Category: E-Commerce

 

2025-12-12 13:11:00| Fast Company

There’s a generational shift happening in workplaces that goes far deeper than debates about RTO or perks and snacks. Gen Zthe cohort that learned to communicate through stories, stickers, and swipe cultureis fundamentally reimagining how work gets done. After analyzing data from 2,475 professionals across our latest research, I’m convinced they’re crafting the future of work. Gen Z intuitively understands something many organizations are still learning. As we live in a world drowning in information, clarity is a competitive advantage. And increasingly, that clarity is offered visually. The Visual-First Expectation Sound familiar? Workplace tools mirror social behaviors, just with a lag. Just like how early 2000s texting culture paved the way for Slack, were now seeing Gen Z’s visual-first communication style make its mark on how we collaborate at work. Technology isn’t driving generational change, it’s catching up to how people already interact. Now, all work is expected to be visual, collaborative, and intuitive by default. For senior leaders managing distributed, multigenerational teams across time zones, the challenge is dual: translating complex ideas into clear visual communications while cutting through visual clutter to reach precise audiences. The goal remains constantmake every design count through compelling, memorable visuals that drive engagement. Among Gen Z professionals we surveyed, the majority say they do their best work visually and believe visual fluency makes them more valuable employees in addition to a critical skill to future-proof their careers. Other generations approach AI with varying degrees of skepticism or caution, but Gen Z sees it as a natural extension of their creative capabilities.  Yet despite this confidence and capability, Gen Z workers are being systematically slowed down by outdated systems and fragmented tools that hinder their natural workflows. More than half want their companies to shift to a visual-first approach entirely. The Business Case for Visual-First Our neuroscience research, conducted in partnership with Neuro-Insight, provides objective evidence that Gen Z’s instincts for visual communication are spot on, aligning with how human brains actually process information. Visual content triggers memory encoding 74% faster than dull alternatives. In controlled laboratory settings, participants exposed to high-quality visual presentations showed 21% more emotional intensity and 16% greater likeability compared to boring or poorly designed versions of identical content. Documents with superior visual design generated 26% higher emotional intensity and 9% improved likeability. The report bears out that emotion fuels attention. And attention fuels retention. These represent fundamental differences in how information resonates and persists. Companies that embrace visual-first communication report 66% clearer and more efficient communication, while 61% achieve stronger brand cohesion and sharper differentiation. With 89% of business leaders now considering visual fluency a must-have skill for leadership positions, the question for ambitious professionals isnt whether or not to adapt at allits how quickly can they upskill across their teams. Organizations that resist this shift face measurable consequences. In the U.S., companies invest $65,000 annually per creative team member on visual content creation. Despite this substantial investment, more than 90% of leaders and their Gen Z colleagues continue to face obstacles that prevent them from producing their highest quality creative work. The creativity gap compounds these costs. Despite the fact that the U.S. is expected to pour over $143 billion annually into the visual content economy, teams remain locked into fragmented tools and text-first workflows. This creates a productivity bottleneck that stifles returns on massive organizational investments. Perhaps most concerning, 85% of creative leaders and 83% of Gen Z have resorted to using unapproved tools, while 82% of leaders bypass IT entirely to accomplish visual work. When talented employees consistently work around your systems, the systems need examining. An Action Plan for Future Forward Leadership For forward-thinking leaders, Gen Z’s visual fluency represents more than operational efficiencyit unlocks motivation, autonomy, and high-impact creative thinking. When we asked Gen Z what broader visual fluency across their companies would enable, their responses revealed aspirations that extend far beyond job satisfaction to be more motivated to contribute, more creatively empowered, and more confident in sharing ideas. Gen Z workers want to lead with AI, experiment with new approaches, and create visual experiences that drive results. The organizations that provide the right systems, support, and trust will unlock better work entirely. Audit your tool chaos: Task your department leads with taking inventory of their current visual tools. If it’s more than four, you have a cost center that might need consolidation. Document the inefficiency: Map all current visual tools your teams use, taking stock of overlaps and redundancies. Present the data to justify consolidation and to align Marketing, IT, and Finance on the operational cost of inefficiency. Run a 30-day pilot: Test AI-powered visual tools in real workflows with baseline KPIs: time saved, output volume, and brand consistency. Use the results to build a data-backed case for investment, focusing on performance over potential. Lead a “Visual Sprint”: Pick one legacy processonboarding, product briefs, or internal communicationsand task your teams with redesigning it using visual-first approaches. Give your team permission to break the mold and set big goals. Bridge the generation gap: Host recurring, informal office hours or workshops where everyone from interns to execs can bring new AI projects theyve been working on, showcase new visual workflows, and ask for help. This is about visual and AI literacy, and about building a new type of creative muscle memory. Four generations now share the workplace, with a fifthGen Alphaapproaching quickly. Organizations that harness the visual fluency, AI confidence, and creative instincts that Gen Z brings naturally will discover a competitive advantage. The visual communication revolution is here. Gen Z is ready to lead the visual era with intuitive platforms, visual-first communication, and freedom to experiment with AI. The companies that meet them with the right systems, support, and trust will invest in more than employee satisfactionthey̵ll invest in the future of how work gets done.


Category: E-Commerce

 

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