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Historically, one of the best ways to generate interest in what someone has to say is to not allow them to say it. Trump and his handpicked chair of the Federal Communications Commission (FCC) may not have set out to create a built-in, eager audience for Jimmy Kimmel content when they allegedly pressured ABC to yank his show off the air last week, but thats just what they did. Kimmel knew hed be speaking to far more viewers than usual during last nights comeback episode, and he did not squander the opportunity. Instead, he delivered a bold yet measured once-in-a-lifetime monologue that reached across the aisle while punching up at those in power. At one point during his remarkable monologue, the host directly commented on the size of his new audience. He played a clip of Trump gloating over ABCs decision to pull him off the air, claiming Kimmel would be easy to replace because he had no ratings. Well, tonight I do, Kimmel retorted. Indeed, he did. Although the linear TV ratings are not in yetand will likely be skewed by the fact that local broadcasting companies Nexstar Media Group and Sinclair refused to carry the show in several major markets, including Washington, D.C.the YouTube clip for Kimmels opening monologue earned seven million views in a matter of hours and was up to 10 million as of this writing. He tried his best to cancel meinstead, he forced millions of people to watch the show, Kimmel continued. He might have to release the Epstein files to distract from this. Kimmel and his writers understood the assignment More important than the size of the audience for last nights episode was its breadth. Kimmel and his writers understood that this first monologue back from the brink of cancellation would reel in not only the usual fans and a huge batch of lapsed supporters, but also a hate-watching MAGA contingent, and curious viewers of all ideological stripes. Everyone wanted to know: Would it be a chastened Kimmel playing nice? An undeterred Kimmel talking righteous trash? Would he feature a star-studded circle of supporters like Stephen Colbert recently did in his first show after CBS announced his cancellation? Much like the general state of affairs in 2025, no outcome seemed off the table. What viewers might not have expected, though, is what they ended up getting: a deeply nuanced and heartfelt plea for unity, beneath the more-expected surface layer of scathing, hilarious jokes at this administrations expense. The ostensible reason that FCC chair Brendan Carr appeared to urge broadcasters to dump Kimmel last week was a single sentence the host uttered, which many interpreted as suggesting that Charlie Kirks murderer was aligned with MAGA. Kimmel had reportedly meant to address this misconception last week, before his show was pulled. Last night, he finally did. It was never my intention to make light of the murder of a young man, he said, tearing up. I don’t think there’s anything funny about it . . . Nor was it my intention to blame any specific group for the actions of what was obviously a deeply disturbed individual. That was really the opposite of the point I was trying to make. But I understand that, to some, it felt either ill-timed or unclear or maybe both. And for those who think I did point a finger. I get why you’re upset. If the situation was reversed, there’s a good chance I’d have felt the same way. Kimmel may not have apologized for his previous words, but he did something rarer and arguably more powerful: He validated the people genuinely outraged by them. He cut right through the film of polarization that envelops every current event but especially those in the weeks since Kirks murder, and emphasized both sides shared humanity. No wonder he teared up again nearly 10 minutes later, while recalling Erika Kirks magnanimous forgiveness of her husbands killer during Kirks memorial service over the weekend. Speaking truth to powerwith a smile Though surrounded by savage clowning on Carr and Trump, Kimmels comments about Kirk were so considered and seemingly genuine, they made the campaign to silence him look even more cynical and malicious in contrast. Even if Kimmel were only pretending to be so affected by the murder of a young father with whom he vehemently disagreed, well, at least hes incredible at pretending. Trump, meanwhile, gives away the game every time he speaks about Kimmels suspension. Around the time the show aired last night, the president sent out a furious Truth Social post, threatening to test ABC on whether keeping Kimmel on the air amounts to a major illegal Campaign Contribution to Democrats. He seemingly forgot to mention that the push to get rid of Kimmel, which he hinted at as far back as July, was supposed to be on behalf of Charlie Kirk. Some of the most scathing material in Kimmels monologue was about the apparent efforts to use Kirks murder as a means to censor dissenting voicesbe they journalists, professors, or talk show hostsand the host deftly manages to flip those efforts into a further call for unity. The government push to remove a comedian from television seemed to be so blatant, after all, that it attracted support from unlikely allies such as Republican Senator Ted Cruz of Texas and Candace Owens. Kimmel wisely paints his suspension with patriotism, calling the effort anti-American, and grounds it in the lineage of previously censored comedians like Lenny Bruce and George Carlin. Maybe the silver lining from this is we found one thing we can agree on and maybe we’ll even find another one, he says near the end of his monologue. Maybe we can get a little bit closer together. We do agree on a lot of things. We agree on keeping our children safe from guns, on reproductive rights for women, social security, affordable health care, pediatric cancer research. These are all things that most Americans support. Let’s stop letting these politicians tell us what they want and tell them what we want. Though not every vew Kimmel nodded toward is shared by all Americans, his plea for finding common ground capped off an incisive, inclusive monologue that will likely earn him grudging kudos from people who disagree with him. After the monologue, Kimmel switched gears and went back to doing what he normally does: flexing his First Amendment-protected freedom to make fun of some other things the president recently did.
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E-Commerce
AI is not ready to hang up its Cupids arrow just yet. Facebook Dating is the latest dating app to present AI-based features as the answer to swipe fatigue, Meta announced yesterday. The new features include a dating assistant AI chatbot that allows users to find compatible matches, as well as a Meet Cute feature that automatically pairs them with an algorithmically matched profile once a week, all without users having to swipe a finger. Rather than searching through endless profiles, users can type out exactly what they are looking for in a romantic partner and the assistant will recommend compatible matches. The assistant allows users to go beyond traditional traits like height or education, a Meta spokesperson told Fast Company. For example, if a user typed out the prompt: find me a finance bro who loves puppies and long walks on the beach, in theory, the assistant would pull up a match based on publicly available information drawn from their profile. The AI assistant can also be prompted for dating advice, including effective pickup lines or romantic first date ideas, and will be available in the Matches tab, continuing to roll out gradually across the U.S. and Canada, Meta says. According to a recent study, just over a quarter of singles are already using AI wingmen to enhance their dating lives, up 333% from 2024. Facebook Datings move away from the traditional dating app model lands amid a time of swipe fatigue and dating app burnout. In 2024, 78% of dating app users reportedly feel emotionally, mentally, or physically exhausted from the apps, according to one Forbes Health survey. Many are instead turning to curated and vetted services and personalized matchmakers. While Facebook Dating may not be the first dating app that comes to mind, it has answered the call. Facebook said that matches among young adults are up 10% year over year, and that hundreds of thousands of young adults in the U.S. and Canada create accounts each month. Compared to competitors like Tinder, which has about 50 million daily active users, and Hinges 10 million daily active users, it’s a drop in the bucket. But as the influx of singles run clubs and resurgence of speed-dating has shown, hopeless romantics will try anything once.
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E-Commerce
Ghia, the nonalcoholic aperitif brand thats become a mainstay at swanky bars and upscale brand events, just launched its newest flavor thats bound to be a crowd pleaser: Blood Orange. The flavor, described as a blend of Ghias signature bitter aperitif with juicy blood orange, will join the companys line of canned, cocktail-adjacent beverages called Le Spritz, which come in existing flavors like Lime & Salt and Sumac & Chili. Blood Orange Le Spritz launches today on Ghias website at a price point of $24 for a four-pack of eight ounce cans. As canned cocktails take over grocery store shelves, Ghias latest launch is designed to add a sweeter, more recognizable flavor profile into its portfolio of ready-to-drink (RTD) beveragesinviting a broader, more mainstream audience to sample the brand. [Photo: David Kitz for Ghia] The N/A category is still popping off When Ghia first launched in 2020, its only product was its original aperitif, which is designed to be added to a mixer like a traditional spirit. Since then, the nonalcoholic beverage market has taken off: According to IWSR Drinks Market Analysis data, the category saw overall volumes rise by 29% in 2023, and the total no-alcohol market in the U.S. is expected to be worth almost $5 billion by 2028. Simultaneously, canned cocktails have become Gen Zs drink of choice, with RTD beverage sales up by 27% in 2023making them the fastest-growing spirits category by revenue that year. Ghia has met both of these industry trends head-on, introducing new product lines including Le Fizz, the brands take on a nonalcoholic wine, and Le Spritz, its answer to the growing demand for RTDs. [Photo: David Kitz for Ghia] Since launching in 2021, Le Spritz has sold around four million cans, with the category now accounting for 60% of Ghias total sales, according to internal data shared with Fast Company. Ghia founder and CEO Melanie Masarin says that the Le Spritz line is expanding the brand’s reach by offering a lower barrier to entry nonalcoholic drinking experience that doesn’t require mixing (unlike Ghia’s original aperitif). Its also helped bring the brand to new retailers, including Whole Foods, Target, and Trader Joes. [Photo: David Kitz for Ghia] Ghia blood orange: a mainstream move? Compared to its existing Le Spritz flavors, which come with more unexpected top notes like ginger and yuzu, Blood Orange is an offering that might be more familiar to a mainstream audience, considering it’s become a popular choice for other companies like Spindrift, White Claw, San Pellegrino, and more. While Blood Orange is initially launching as a digital exclusive, the company says it will eventually roll out to the brand’s retail partners, including Amazon, over the next few months, a move that will put it directly on shelves in front of curious customers. Masarin, who is French and Italian, says the flavor took over a year to perfectand describes it as a return to Ghias Italian roots. It’s Ghia’s first addition to the Le Spritz line since 2023. [Photo: David Kitz for Ghia] Blood Orange came from wanting something a little more intuitive and approachable, but still layered with the depth of our Aperitif, she says. The citrus rounded out some of the natural bitterness, added a touch of weetness, and created a flavor that pairs beautifully with aperitivo snacks. Its approachable without being simple since it still has the dryness and herbal backbone of Ghia. Unlike the bulk of RTD cocktails on the market, Blood Orange Le Spritz contains no added sugar, no artificial ingredients, and, of course, no alcohol. The flavor was designed to offer a sweeter option in Ghias overall catalog, but its balanced with marjoram, a Mediterranean herb that adds a piney, herbal quality to the drink. Masarin describes Blood Orange as Ghias most crushable spritz yeta great entry point for someone new to the brand, and a fresh experience for fans. Its not your mothers orange soda, she says.
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E-Commerce
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