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The summertime beaches of 1975 were empty, but the movie theaters were full thanks to Steven Spielbergs thriller Jaws. Considered by film historians to be the first-ever summer blockbuster, Jaws put the young director on the map and was the highest-grossing movie of all time until Star Wars was released two years later. June 20 marks the 50th anniversary of Jawss cinematic debut. To celebrate, NBC is airing the film, complete with an introduction by Spielberg. Before we get into specifics about how to tune in, lets take a look at some fun facts about the flick, and what summer 2025 offers in the way of potential blockbusters. It all started with a true story The movie Jaws is based on the 1974 novel of the same name by Peter Benchley. The reporter-turned-novelist was inspired by two powerful forces: his fond memories as a child fishing for sharks in Nantucket with his dad, and a newspaper article that told the real-life story of Frank Mundus, a Montauk, New York, fisherman who hooked a 2-ton-plus great white shark, as NBC notes. The childhood nostalgia and stranger-than-fiction story combined to make a bestseller. Benchley cowrote the films screenplay with Carl Gottlieb. Each has a cameo in the film (Benchley as a reporter and Gottlieb as Meadows, the newspaper editor). Spielberg was not the first director attached to the film Its hard to imagine today, but the name Spielberg wasnt always synonymous with storytelling excellencethat reputation had to be earned. Spielberg was just 27 when he devoured Benchleys novel and decided he wanted to be a part of the film version. However, his résumé at the time included only the television movie Duel and the theatrically released The Sugarland Express. Jaws producers Richard Zanuck and David Brown had already offered the project to another director, as Far Out magazine reports. When that individual kept calling the shark a whale in a production meeting, Benchley was not impressed, and Zanuck and Brown gave the job to Spielberg. Filming was not smooth sailing The set of Jaws saw problem after problem. The films budget was originally $4 million but grew to $9 million. Principal photography was scheduled for 55 days but ended up lasting 159. Being on Jaws became a living nightmare, and not because I didnt know what I was doing or because I was struggling to find the movie in my head,” Spielberg recalled to Vanity Fair in 2023. “I knew the film I wanted to make. I just couldnt get the movie I had in mind on film as quickly as I wanted. Much of this was due to Spielbergs insistence on filming at sea off the coast of Marthas Vineyard instead of in a studio tank. A mechanical shark, nicknamed Bruce, was notoriously breaking down. The script was constantly reworked, and actors didnt always get along. Jaws was a fun movie to watch but not a fun movie to make,” Spielberg added in the Vanity Fair interview. 50 years later: Special Jaws screenings and streaming To revisit this classic filmor perhaps to see it for the first timetune in to NBC Friday, June 20, at 8 p.m. ET. If that doesnt work with your schedule, the film and its three sequels are available to stream on Peacock. Its also heading back to select big screens across the U.S. beginning August 29, according to NBCUniversal. 2025 summer blockbuster offerings Another roundabout way to honor the legacy of Jaws is simply by seeing any movie in a theater this summer. The industry is still trying to find its footing after the COVID-19 pandemic, multiple Hollywood labor union strikes in 2023, and devastating Los Angeles wildfires in January 2025. It could use the support. Plus, movie theaters have air-conditioning! Domestic ticket sales were roughly $8.6 billion last year, compared to $11.3 billion in 2019. While changing media consumption habits like streaming and endless smartphone scrolling have further challenged the notion of the summer blockbuster in recent years, 2025 still has many contenders that will vie for the crownand there really is something for everyone. This includes Jurassic World Rebirth, on which Spielberg serves as an executive producer, scheduled for release on July 2. Already on the big screen is Tom Cruises latest addition to the Mission: Impossible franchise, The Final Reckoning, complete with death-defying stunts. Families can enjoy the live-action remake of How to Train Your Dragon. Spielberg has his fingerprints on this one, too: While he was not directly involved with this iteration of the story, he cofounded DreamWorks, which led to the creation of DreamWorks Animation, the studio that produced the original films.
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E-Commerce
The power always comes back on. It did at Londons Heathrow Airport earlier this year after a fire at a substation disrupted some 1,400 flights at the global hub, upending the plans and lives of 200,000 passengers. It did again on the Iberian Peninsula in April after a power outage, whose cause is still undetermined, knocking out transit in Barcelona, Madrid, and Lisbon and grounding flights even as back-up generators kicked on. And it did in May after the air traffic control tower at Houston Hobby lost power for an hour and backup generators kicked on. Some might say the missed business meetings, the vacations disrupted, and the cargo delayed are unfortunate costs of doing business, collateral damage in a system that supports $4.1 trillion in world economic activity. Others might think the airport power outages are so rare or brief that the fixa power source not reliant on the existing electric gridis a cost-prohibitive solution. Critical role in global connectivity The U.S. Government Accountability Office (GAO) surveyed 24 commercial airports in 2023 and found a total of 321 electrical power outagesi.e., an unplanned loss of power lasting five minutes or longerfrom 2015 through 2022. Eleven of the airports reported six or more outages over this eight-year period. The GAO study came after Atlantas Hartsfield-Jackson International Airportthe worlds busiesthad a power outage in 2017 and LAXthe worlds seventh busiesthad one in 2019. Because of the interconnected nature of commercial aviation, the effects of those outages rippled across the nation and world. Airports play a critical role in global connectivity, in local and regional economic growth, and in the event of disastersthe most likely place where aid and rebuilding supplies will first arrive. They are also where transplant organs, high-value, time-sensitive goods, and critical machinery/parts needed for hospitals and utility companies arrive. Reliably functioning airport infrastructure matters. Our lives and livelihoods depend on them. New energy solutions At Pittsburgh International Airport (PIT), we started to think about options after Atlantas outage and took decisive action after Los Angeles outage. Our goal was to ensure resiliency and redundancy so we could have power, no matter what. Four years ago, we commissioned a first-in-the-world airport microgrid that fully powers a major airport. Since then, we have achieved site-hardened infrastructure, lowered our cost of energy (in the millions, annually) and contributed to cleaner air by sourcing our energy very locally. PIT’s microgrid, powered by a 20 MW energy plant using on-site natural gas and a 3MW solar facility with nearly 10,000 panels built on top of a landfill, allows us to operate independently if outside disruptions occurand they have. A recent regional power loss that impacted commercial customers throughout the region had no effect on the airport. Our microgrid provided full power to our airport and airfield, without any disruption. Not every airport is blessed with huge supplies of natural gas on property, but by adopting innovative solutions to provide energy security, we can make our world a better place for everyonewhether they fly or not. There is no one-size-fits-all solution. Airports must analyze the resources available that make the most sense for their circumstanceswhether its solar power, natural gas pipelines, or other creative options. The industry has faced threats and found solutions time and time again. As a result, air travel is safer and more secure. Now is the time for airports to lead with a vision that sees beyond runways and terminals and create plans for resilience and build a future that withstands the loss of power. Because wouldnt it be better and safer for us all if the power never went out? Christina Cassotis is CEO of Pittsburgh International Airport.
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E-Commerce
In todays media environment, even the most compelling stories risk being drowned out by the sheer volume of breaking news, commentary, and developments. Each hour seems to bring a new wave of headlines and alerts. The pace and amount of information in this nonstop news cycle makes it increasingly difficult for mission-driven organizations to rise above the noise and make their voices heard. For Meals on Wheels America, the leadership organization supporting more than 5,000 community-based organizations delivering vital services to vulnerable seniors, breaking through this noise isn’t just a communications challengeits critical to our mission to ensure that every senior in America can live a nourished life with independence and dignity. Fortunately, Meals on Wheels is a well-known and respected brand. But with that recognition comes responsibility, to communicate with clarity, purpose, and precision. We must remain relevant while creating lasting impact. Often, this means rapidly assessing how new developments or decisions affect our network as a whole, then striking a careful balance in our messaging. We need to inform without alarmingcommunicating clearly when actions would harm Meals on Wheels providers, without sensationalizing the message or creating unnecessary chaos across the network. Were always thinking about the seniors we serve and avoiding undue panic that could make them worry about where their next meal will come from. The changing rules of engagement The rules of engagement have changed in todays environment. Its not just what you say, but how, when, and where you say it that determines whether your message sticks or gets lost amid the overwhelming barrage of content. Ive learned in recent months that the noise isnt going to stop, so we must become more strategic, agile, and intentional in our communication. Here are four key lessons Ive learned in our efforts to make Meals on Wheels America stand out in this media landscape: 1. Lead with authenticity In a world fatigued by constant misinformation, people crave honesty. While urgency is often necessary, overreliance on crisis language can desensitize audiences. Instead, clearly articulating why an issue matters nowgrounded in authentic, relatable experiences and storiesbuilds a stronger, lasting connection that will resonate with your audiences. 2. Elevate your organizations unique value With countless causes and organizations competing for attention, differentiation is crucial. What makes your organization essential and why should people care? For us, its not just that we deliver meals, its that we provide a lifeline that keeps seniors healthier, connected, independent at home, and out of more costly alternatives. When I explain that for many seniors, a Meals on Wheels volunteer is the only human contact they have all week, something clicks for people and they get it. 3. Be transparent, especially when you dont have all the answers Trust is earned and built through honesty, even when the picture is incomplete. Acknowledging what you dont yet know while sharing how you’re working toward solutions builds far more credibility than pretending to have all the answers. Transparency positions you as a reliable sourcesomeone who values truth over conjecture, choosing to gather facts before offering conclusions. Our organization recently had to leap into action when a leaked government memo suggested our networks sources of federal funding would be frozen. We were receiving conflicting reports and couldnt get a clear answer on whether we would be impacted. When journalists started coming to us for clarity, we had to be honest: We didnt know, and that was the root of the problem! Leaked information was causing chaos, and suddenly, we were working with reporters to be a resource to one another, sharing information as we learned it. 4. Embrace creativity In a crowded landscape, its often bold and unconventional storytelling that yields the biggest impact. By stepping outside the bounds of traditional advocacy, organizations can capture attention and inspire action. Equally important is humanizing your messageputting real faces to the challenges you highlight. This not only contextualizes complex issues, but also makes them more relatable, urgent, and emotionally resonant with everyday audiences. Rethink messaging Consider our recent message highlighting the positive economic impact for U.S. tax payers of investing in Meals on Wheels. While compassion drives our mission, data matters too, especially in policy-focused environments. By framing our work in terms of cost savings to taxpayers, like reducing the need for hospital and long-term care facility stays, were adding a pragmatic, fact-based layer to our story. Its messaging that resonates among policymakers and the media. Additionally, we built our new creative campaign, On Hold around a universally relatable experience, to break through and drive increased awareness and urgency around senior hunger and isolation. The campaign creative brings this to life by matching all the hallmarks of being on holdthe annoying music, the impersonal prerecorded responsewith growing frustration. The feeling becomes so visceral that our seniors start physically manifesting it. This unexpected approach brings cultural relevance to a serious issue while reinforcing our key message: Our seniors have been left on hold, waiting for America to care for far too long. It’s time to answer the call and start prioritizing our seniors. In this congested media environment, we also need strategic storytelling, delivered intentionally across the right channels, in the right format, to the right audience. For organizations like ours, success means staying authentic while continuously emphasizing both the emotional and practical value of our work. Its equally vital to illustrate the why and to clearly show whats at stake if local providers dont receive the federal funding on which they rely. Ultimately, the noise isnt going away, but neither will our determination to ensure that the needs of the seniors we serve are heard loud and clear. By optimizing and refining our messaging strategies, embracing creative risks, and staying attuned to what audiences truly care about, we can and will continue to make a meaningful impact, even amid the most turbulent news cycles. Ellie Hollander is president and CEO of Meals on Wheels America.
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E-Commerce
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