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The demand building out AI infrastructure has placed on PC component makers has already led to the death of one consumer-facing RAM brand, but a new report from the International Data Corporation (IDC) suggests it could have an even worse impact on the PC industry at large. In its worst-case-scenario model, the IDC predicts PC shipments could shrink by up to 8.9 percent in 2026 because of the high cost of memory."Instead of expanding conventional DRAM and NAND used in smartphones, PCs and other consumer electronics, major memory makers have shifted production toward memory used in AI data centers, such as high-bandwidth (HBM) and high-capacity DDR5," IDC writes. That's continued to drive up the price of the RAM that is available for PC makers, which has naturally led to them to raise the price of their own products to stay above water. For example, modular PC maker Framework has already had to raise prices on some of its laptops and parts, and says "further cost and price increases are highly likely over the next months." The IDC says prices could rise by 6 to 8 percent in 2026 if its most pessimistic scenario comes true.The timing of this RAM crunch is particularly ironic because selling "AI PCs" computers with neural processing units that can run AI models locally were supposed to be one of the things pulling the PC industry out of its post-pandemic slump. Instead, those computers' larger RAM needs leave them more vulnerable to the effects of the AI industry itself. Computers aren't the only electronics impacted, either. The IDC says the average selling price of a smartphone could grow by 6 to 8 percent in its most pessimistic scenario, and smartphone shipments could shrink by as much as 5.2 percent. Companies like Apple and Samsung, with cash to spare and long-term supply agreements, could weather these higher RAM prices and keep things consistent for a year or two, according to the IDC. For everyone else, though, the near-term is looking much more expensive, and by necessity, much less adventurous.This article originally appeared on Engadget at https://www.engadget.com/computing/idc-warns-of-major-pc-market-downturn-due-to-memory-crunch-214510197.html?src=rss
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Marketing and Advertising
Xinhua News Agency via Getty Images Hisense is perhaps best known for its budget-friendly electronics and appliances, like TVs and refrigerators. But at CES 2025, the China-based company showed its high-end chops with a massive 136-inch micro LED TV, which recently became available for a whopping $100,000. So what's on deck for this year's show? New leadership, for starters. The company has two new hires, including Chief Marketing Officer Sarah Larsen and Chief Commercial Officer James Fishler. In a press release, Hisense said Fishler's experience in home entertainment, appliances and HVAC is important as the company "builds toward a milestone 2026 and its presence at CES." We'll give you a rundown of what to expect during Hisense's presentation and how you can watch it. How to watch Hisense will have a livestream available on Monday, January 5 at 1PM ET on its website. We'll embed the link here once it's available. What to expect With its new hires in place, Hisense is clearly aiming to further polish its brand. Between Fishler and Larsen, the new front office is bringing to bear their experience from such high-powered competitors as LG, Samsung and Beats. And in a recent interview with Tom's Guide, Larsen emphasized a continued focus on the company's fast turnaround time from concept to market as a key differentiator for Hisense. As for actual announcements, while you can expect Hisense to tout its strength in appliances and HVAC systems (really), Larsen's aforementioned interview specifically calls out the emerging RGB TV space as a focus. We expect this year's show will be all about explaining the shades of difference between mini and micro LED display technologies, as both Samsung and LG have already thrown down pre-announcement gauntlets on the latter. Will any of them cost less than six figures? Let's hope Hisense has some good news to share on that front.This article originally appeared on Engadget at https://www.engadget.com/home/how-to-watch-the-hisense-ces-2026-presentation-live-190040090.html?src=rss
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Marketing and Advertising
Samsung will have two new inexpensive mobile devices arriving on the US market next month. The Galaxy A17 5G starts at $199 and will be available on January 7. Arriving on January 8, the Galaxy Tab A11+ will retail for $250. The Galaxy A17 5G has a 6.7 FHD+ Super AMOLED display and is powered by the same Exynos 1330 chip found in the Galaxy A16 5G. The photography setup is also unchanged from last year's model, with a 50MP main camera, 5MP ultrawide, 2MP macro and 13MP selfie lenses. The base model has 4GB of RAM and 128GB of storage, but can be upgraded with up to 2TB of additional storage via microSD. Its 5,000mAh battery also supports fast-charging, a feature we're happy to see becoming more of an industry standard this year. Essentially, this is more of the same from Samsung, but this product line has a solid legacy of decent smartphones that don't break the bank. Don't be surprised if this joins our lineup of best budget Android phones come 2026.The other new entry-level device is the Galaxy Tab A11+, which boasts an 11-inch LCD display. The rear camera is 8MP and the front one is 5MP. It has an option for 6GB of RAM with 128GB in storage, or for 8GB of RAM and 256GB of storage. Like with the Galaxy A17 5G, the tablet can also be juiced up with additional microSD storage. Performance-wise, you'll top out at 15 hours of video playback on the battery, but fast-charging is also supported here. There are many swankier tablets on the market these days, but if you're looking for a bare-bones option, this Samsung offering is a solid consideration.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/samsung-unveils-its-new-200-galaxy-a17-5g-smartphone-arriving-in-january-184846560.html?src=rss
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Marketing and Advertising
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