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One of the things that I love about working for myself is that I dont need to ask anyones permission before making a decision. If I want to make a change, I go for it, on whatever timeline makes sense for me. But the freedom of solopreneurship can be a double-edged sword. Since you dont need approval from other people, nothing is stopping you from chasing every shiny tool, course, or strategy that promises to solve your problems. The ability to say no to distractions is an underrated skill for solopreneurs. Theres a difference between making strategic decisions and letting yourself be pulled in a million directions. You need to master the former and resist the latter. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-1.png","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-mobile-1.png","eyebrow":"","headline":"\u003Cstrong\u003ESubscribe to Work Better\u003C\/strong\u003E","dek":"Thoughts on the future of work, career pivots, and why work shouldn\u0027t suck, by Anna Burgess Yang. To learn more, visit \u003Ca href=\u0022https:\/\/www.workbetter.media\/\u0022\u003Eworkbetter.media\u003C\/a\u003E.","subhed":"","description":"","ctaText":"SIGN UP","ctaUrl":"https:\/\/www.workbetter.media","theme":{"bg":"#f5f5f5","text":"#000000","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#000000","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91457605,"imageMobileId":91457608,"shareable":false,"slug":""}} Questions to ask yourself when evaluating something new Before jumping on something new, run it through a quick filter. Ask yourself: What specific problem does this solve? (If you can’t name it, it’s probably a distraction.) Is this solving a problem I actually have right now? If I have this problem right now, is it urgent? Or merely annoying? What’s the cost of looking into this more? (Consider the time to learn something new, the time away from existing work, and the potential to derail other plans you may have.) Most shiny objects appeal to problems we think we have, not problems we’re actually facing. Or they dont address an urgent need, and it makes more sense to look into them later. If you ask yourself these questions, the answers can prevent you from hopping on the latest bandwagon when the shiny object doesnt actually make sense for your business. Im guilty of not always taking the time to stop and think. I vibe-coded myself a new website the other weekend. Did it solve a problem? Yes. Was it necessary at that exact moment in time? No. I put other things aside to tinker with the website. In hindsight, it wouldnt have passed the urgency question, and I should have stayed focused on other projects. Tactics to stay focused (when everything looks interesting!) As a solopreneur, you have to create your own guardrails. You don’t have a boss or a team to push back when you want to overhaul your entire tech stack or change your business model. If you follow a few constraints, you can stay focused. Set boundaries for yourself. Try a “no new tools” or “no new strategies” rule for a specific period of time (like 90 days) unless something is truly broken. This prevents you from making snap decisions. Keep a running list of things to try. When something catches your eye, write it down so you don’t lose the idea. I have a list in my project management tool called Ideas. I include a few notes to myself about why I think the idea might be good for my business. Review your list quarterly. When you sit down and look at your ideas list a few weeks or months later, some things will have lost their appeal. The ones that still seem worthwhile? Now you can formulate a plan and set aside time to work on them. If the answer is still, Not yet, but maybe someday, the idea stays on your list until the next time you review it. Develop the discipline to say “no” The solopreneurs who build sustainable businesses are the ones who learn to distinguish between opportunities and distractions. They know that changing directions too often holds them back. If you chase every shiny object, you sacrifice time you can spend on client work (or your personal time). You need to have the discipline to say “not right now” to most things that cross your path. Dont be like mevibe-coding on a whim because an idea popped into my head. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-1.png","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-mobile-1.png","eyebrow":"","headline":"\u003Cstrong\u003ESubscribe to Work Better\u003C\/strong\u003E","dek":"Thoughts on the future of work, career pivots, and why work shouldn\u0027t suck, by Anna Burgess Yang. To learn more, visit \u003Ca href=\u0022https:\/\/www.workbetter.media\/\u0022\u003Eworkbetter.media\u003C\/a\u003E.","subhed":"","description":"","ctaText":"SIGN UP","ctaUrl":"https:\/\/www.workbetter.media","theme":{"bg":"#f5f5f5","text":"#000000","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#000000","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91457605,"imageMobileId":91457608,"shareable":false,"slug":""}}
Category:
E-Commerce
Alphabet said on Wednesday it was targeting capital expenditure of $175 billion to $185 billion this year, in yet another aggressive ramp-up in spending from the Google parent as it deepens its investments to push ahead in the AI race. Analysts on average had expected Alphabet to spend about $115.26 billion this year, according to data compiled by LSEG. Shares of the company fell more than 6% in extended trading. Revenue at Google Cloud grew 48%, to $17.7 billion, in the fourth quarter ended December, compared with analysts’ average estimate of a 35.2% jump, according to data compiled by LSEG. Cloud computing majors have poured hundreds of billions of dollars to grow their AI infrastructure, both to meet the growing enterprise demand for their cloud services and to fuel their own development of AI technologies and products. Like larger rivals Amazon Web Services and Microsofts Azure, Google Cloud has been grappling with capacity constraints that have dented its ability to fully cash in on AI demand from its customers. Along with Meta, the three cloud companies are expected to collectively shell out more than $500 billion on AI this year. Meta last week hiked its capital investment for AI development this year by 73%, targeting spending between $115 billion and $135 billion, while Microsoft also reported record quarterly capital expenditure. The aggressive expansion in outlay comes at a time when investors have increasingly grown concerned about payoffs from AI investments. However, Google has been able to show strong progress in its AI efforts. The launch of its latest Gemini 3 model in November saw strong reception and propelled the company forward in the AI arms race. Following the launch, Sam Altman, CEO of AI frontrunner and ChatGPT-creator OpenAI, reportedly issued an internal “code red” to push teams to accelerate development. Google’s Gemini AI assistant app exceeded 650 million users per month in November, while the company’s AI Overviews feature in search also reached more than 2 billion monthly users. Last month, Google struck a deal to power Apples revamped Siri voice assistant with its Gemini models, a partnership that unlocks a huge market for Google, with Apple’s installed base of over 2.5 billion devices. By Deborah Sophia, Reuters
Category:
E-Commerce
Pizza Hut is closing hundreds of “underperforming” locations nationwide, according to parent company Yum! Brands, which reported fourth-quarter 2025 earnings on Wednesday. The company said it will shutter about 3% of Pizza Hut’s U.S. locations, or some 250 locations in the first six months of 2026, as the fast-causal chain struggles amid competition from Dominos Pizza and an overall decline in store sales and consumer demand. Fast Company has reached out to Pizza Hut for a list of locations that will be closing. Globally, Pizza Hut opened over 440 new restaurants in the fourth quarter of 2025 and nearly 1,200 restaurants in 2025, in 65 countries. Taco Bell sales soar Yum! Brands reported mixed fourth-quarter results for 2025, with revenue coming in at $2.51 billion, beating expectations of $2.45 billion. It missed on earnings per share (EPS), which came in at $1.73 adjusted, compared to an expected $1.77. Unlike Pizza Hut, Taco Bell and KFC showed strong sales growth, with Taco Bell’s same-store sales up 7% for the quarter. Meanwhile, KFC’s same-store sales were up about 1%, and it hit “an incredible milestone in opening its 30,000th international restaurant,” according to the company’s earnings call. Yum! delivered another year of outstanding results at KFC and Taco Bell with our fundamentals stronger than ever at both brands,” CEO Chris Turner said in an earnings release. “We enter 2026 with a clear strategic focus on accelerating long-term growth, embodied in our multi-year ‘Raise the Bar’ priorities.” Shares of Yum! Brands (YUM) were trading down less than 1% on Wednesday in afternoon trading, and have jumped 6% so far this year.
Category:
E-Commerce
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