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2025-08-08 00:00:00| Fast Company

As U.S. climate policy was noisily dismantled in Washington over the spring and summer, another climate story unfoldedquieter, faster, and broadcast to millions. It unfolded in the streets of Monaco. So Paulo. Shanghai. In the form of all-electric race cars tearing through city centerscheered on by fans living the transition to a low-carbon world, not waiting for it. Formula E: A global entertainment platform Launched just over a decade ago, Formula E now reaches half a billion fansmany of whom are new to motorsports. Not because it promised sustainability. But because it delivered a better product: short, high-drama races. Urban venues. A streaming-ready format. Cultural relevance in an EV-first world. Its a playbook worth studying for any company trying to bring climate innovation to the mainstream. This isnt about messaging. Its about strategy. From clunky to cutting edge When Roger Griffiths first saw a Formula E car in 2014, he wasnt impressed. A veteran of IndyCar, Le Mans, and Formula 1, he knew a lot about going fast. And this wasnt it. The battery was huge, heavy, and underpowered. The performance? Underwhelming. But Formula E wasnt starting from scratch. It was pulling from the top shelf of global motorsport. What struck him wasnt the hardware. It was the names showing up anyway: Michael Andretti, Alain Prost, and Frank Williamslegends who had built dynasties in IndyCar and Formula 1. Even Richard Branson had joined the grid. We cant afford (for) this to fail, Griffiths recalled on the Supercool podcast. Too many people have too much invested. Formula E didnt begin with speed or range. It started with credibility. And in the early days of climate tech, that buys you time to iterate toward something better. So they did. Designed for a new kind of fan Formula E didnt mimic Formula 1. It built a motorsport tuned to a new era. Races last just 45 minutestight enough for modern attention spans, long enough to create drama. The circuits run through the hearts of global cities, not remote tracks. Fans take public transit or Uber to races. The vibe? Less pilgrimage, more pop-up festival. The audience is younger, urban, and digitally native. Many arent interested in owning a car at all. Young people today dont necessarily want to own cars, said Griffiths. Were catering to a crowd that thinks differently about mobility. Formula E recognizes that. Meanwhile, the technology caught upfast. Jaguar used race-day insights to improve the range of its I-PACE SUV. BMW co-developed systems between i3 engineers and race teams. Formula E became a proving groundnot just for fans, but for the EV industry. Built to evolve Unlike legacy motorsports, Formula E gave itself permission to break with tradition. It experimented early and often: Fan Boost. Attack Mode. Interactive features lifted from gaming culture. Some flopped. Others stuck. But the league kept shipping, learning, and moving forward. The old me wouldve said, What a stupid idea, Griffiths said of Attack Mode, which gives drivers a temporary power boost if they hit a marked zone on the track. The new me said, Im not surebut Ill give it a go. Formula E doesnt wait for perfect. It tests ideas in publicon race day, with millions watching. Either way, the race goes on. The sport gets better. That mindset isnt just tolerated, its structural. Formula Es governance enables change. Its culture rewards it. 5 lessons for climate innovators Innovators can learn these five lessons from Formula E. 1. Turn constraints into strengths.Early EVs couldnt finish a full race. Formula E shortened them to 45 minutes, creating tighter, more intense competition perfectly tuned for social media highlight reels and streaming. 2. Design for urban lifestyles.Electric cars are quiet enough to race in city centers. Fans dont need to drive. They grab an Uber and plug into the experience as part of modern life. 3. Iterate in public.Formula E doesnt hide experiments. It ships them in real time, where fans become part of the process. Innovation is part of the show. 4. Let climate be the platform, not the pitch.Sustainability underpins the whole thing. Sponsors dont need convincing. Fans dont feel preached to. Thats what makes it scale. 5. Design for whats emerging.Formula E didnt retrofit old formats for electric race cars. It aligned with a modern, urban culture: streaming-first viewing and shared mobility. These behaviors define where were heading. A better future, built for speed Formula E didnt scale by talking about emissions. It scaled by delivering an incredible fan experience. It understood how younger audiences live, move, and engageand built a sport around that. It made the low-carbon future feel inevitable, not through fear, but through energy and excitement. And it proved something essential: Climate innovation doesnt have to trade performance for principle. It doesnt have to trade anything at all. Josh Dorfman is CEO and host of Supercool.


Category: E-Commerce

 

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2025-08-07 23:30:00| Fast Company

For years, crypto headlines have fixated on trust issues: fraud, volatility, and the few bad actors whove given crypto a Wild West reputation. But the National Cryptocurrency Associations new 2025 Crypto Confidence Pulsea Harris Poll survey of Americans who dont currently hold any cryptoreveals something more fundamental is holding people back: a knowledge gap. Almost 90% of non-holders said they dont feel knowledgeable about buying, trading, selling, or even using crypto. And 49% cited a lack of understanding as the main reason theyre unlikely to engage with the technology in the future. Despite cryptos increased visibility in popular culture, media, and markets, confusion still reigns. Perhaps the clearest sign of confusion among non-holders is this: About 41% say they dont know who or what is backing cryptodespite the fact that its core feature is that it has no central backer at all, and 55% admit that researching the space simply feels overwhelming. Non-holders arent rejecting crypto outright; many are simply unsure what to thinkoverwhelmed by jargon, unclear about practical uses and cryptos capabilities. In fact, nearly a quarter of non-holders said they would consider using crypto if they could pay for goods and services with itsomething thats already possible today. The barrier to entry can be overcome through education. Confusion is the real risk That lack of understanding creates space for fear to grow. When people cant easily grasp how something works, trust becomes harder to build, no matter how good the underlying technology might be. Security concerns (43%), distrust of platforms (36%), and persistent misperceptions around scams and hacks continue to cloud public opinion. Even for those who are interested in crypto, nearly one-third still say theyre unsure where to begin, according to our study. For crypto to fulfill its promise as a more inclusive, accessible, and innovative tool, the industry must provide clarity, not just code. That means education that is simple, transparent, and tied to the real-world benefits crypto can offertoday. But heres where the data gets especially insightful: Non-crypto holders are not a monolith. The survey identifies five distinct personas, each with unique motivations, anxieties, and opportunities for engagement: The Curious: Already talking about crypto with friends; almost half (42%) of this group is likely to acquire crypto this year The Trendwatchers: Watching from the sidelines and intrigued, but need more real-world examples of crypto in action The Skeptics: Seeking proof, safety, and oversight, this cohort is most concerned about security, scams, and the perceived instability of the space The Traditionalists: Prefer legacy systems like banks and credit cards and need clear reasons why crypto matters to their day-to-day The Cautious: Unsure where to start and worried theyve already missed the boat, but open to learning more from trusted sources A one-size-fits-all approach to crypto education wont cut it: Each group needs a different message. The Curious may benefit from more practical guidance around how to set up a wallet or navigate different types of tokens. Trendwatchers may be most influenced by seeing more retailers they know and love starting to accept crypto payments. Skeptics need assurance, which will likely come in the form of policy decisions. Traditionalists need to understand how crypto and traditional finance work together. The Cautious will likely need help cutting through the hype and jargon. If we want to close the knowledge gap, we need to start by knowing our audience. Advance regulation without stifling innovation We also cant ignore the role of regulation. This isnt just a policy matterits a consumer protection issue. Clear, smart rules can help demystify the landscape and signal that this is a legitimate, secure space to engage. Until policymakers and industry leaders work together to provide consistent guardrails, uncertainty will continue to cloud perception. Crypto has long been misperceived as a trustless system. But in reality, its adoption hinges on trust: People need to understand the technology before they can trust itand they need someone they trust to help educate them. Education is the infrastructure. And if the crypto industry wants to build for tomorrow, its time to lay that foundation today. Stu Alderoty is president of the National Cryptocurrency Association.


Category: E-Commerce

 

2025-08-07 23:00:00| Fast Company

Most of us are failingat AI. While nearly 90% of CEOs expect AI to transform their organizations, only 16-23% report seeing meaningful value today. As a result, employers and employees are losing out. Employees are significantly undertrained in AI. Yet, they feel the pressure to keep up. Only about one-third of workers report receiving employer-provided AI training, and of those who arent receiving training, 34% of them want their employers to provide it. Meanwhile, employers face unprecedented pressure to innovate fasterall while navigating rapid changes in technology and the economy. Boards and investors are urging fast adoption of AI, but many companies dont know how, given high expectations, questionable results, and a wildly uncertain future. The companies that will succeed are the ones that can integrate AI into their workflow. The rest will be left behind. By investing in training for their employees, employers can reap the benefits of AI almost immediately, while better preparing its teams, businesses, and communities for whatever the future holds. Here are three ways companies can harness the value of AI. 1. Use AI to unlock your talent pool Because Amanda, a Duckbill employee, lives with chronic pain, traditional job roles were unsustainable, and freelance work didnt offer reliable pathways to upskilling. Through structured training with Duckbills technology, Amanda was able to transition into a flexible, AI-integrated role. The result: Shes trained to take on future roles in tech that are accessible and flexible enough for her. As are all our other employees. 2. Invest in human-AI partnerships Elizabeth stepped back from her career to start a very difficult job: parenthood. She re-entered the workforce with a role at Duckbill, where she received tech training. As a Duckbill copilot, Elizabeth completes life administrative tasks for Duckbill members, using her knowledge to create real value for clients by combining AI-generated information and adding her lived experience and empathetic listening. For example, when a customer and fellow mother asked a parenting question, Elizabeth used AI to generate a research-backed foundation for an answer, then layered her own story, creating a richer, more meaningful connection while completing the members task. The result: When leadership prioritizes human-AI workflows, it delivers both efficiency and emotional intelligence. 3.  Embed AI training in career development Amanda is teaching both humans and AI at Duckbill. As a team leader, she onboards new copilots, teaching them how to use Duckbills proprietary AI technology, and in the process working with engineers to help develop better tools that serve both copilots and members efficiently. Amandas progression is part of a larger, employer-built framework: Every role is paired with built-in AI fluency milestones, career development paths, and mentorship programs. Embedding AI literacy into Duckbills career development, rather than treating it as a nice-to-have, turns training into infrastructure. The result: Adaptability isnt dependent on a few tech-savvy individuals; its systemic and sustainable, even in an uncertain economy. Its time to sink or swim AI skilling for non-technical employees benefits employers and drives immediate-term efficiency, efficacy, and engagement. AI skilling gives employees the best possible chance to keep up with the demands of an AI economy and helps to build tech that brings out the best in our human teams. The choice is yours: Reap the benefits of AI or get left behind like the other 84%. Meghan Joyce is cofounder and CEO of Duckbill.


Category: E-Commerce

 

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