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To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that's called Universal Commerce Protocol (UCP). In brief, it's a framework that combines the power of AI agents and online shopping platforms to help customers buy more things. Thanks to the introduction of UCP, Google is offering three new online shopping features. To start, Google's AI mode will have a new checkout feature that allows customers to buy eligible products from certain US retailers within Google Search. Currently, this feature works with Google Pay, but it will soon add PayPal compatibility and incorporate more capabilities, like related product discovery and using loyalty points. On the merchant side, the UCP also established the Business Agent feature, which Google said will be "a virtual sales associate that can answer product questions in a brands voice." The Business Agent will launch tomorrow with early adopters including Lowes, Michaels, Poshmark, Reebok and more. Also for retailers, the UCP is responsible for the new Direct Offers feature, which lets companies advertising with Google to "present exclusive offers for shoppers who are ready to buy, directly in AI Mode." The Direct Offers feature will work in tandem with the ads in AI Mode that Google is testing. With UCP, Google Search, retailers and payment processors are joining forces to make online shopping even easier, whether it's figuring out what product to buy, completing the purchase or offering "post-purchase support." According to Google, UCP is compatible with existing industry protocols, like Agent2Agent, Agent Payment Protocols and Model Context Protocol. UCP was even co-developed with industry giants like Shopify, Etsy and Walmart, and was endorsed by even more companies in the commerce ecosystem, including Macy's, Stripe, Visa and more.This article originally appeared on Engadget at https://www.engadget.com/big-tech/googles-new-commerce-framework-cranks-up-the-heat-on-agentic-shopping-212433122.html?src=rss
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Marketing and Advertising
The loss of the federal EV tax credits may have been a huge blow to prospective buyers, but California wants to fill that gap for its residents. Governor Gavin Newsom's proposed budget for 2026-2027, which was released on Friday, includes a "light-duty zero-emission vehicle (ZEV) incentive program" that details a one-time infusion of $200 million. According to the budget summary, this incentive program is "a critical part of the Administration's strategy to keep ZEVs affordable and accessible for all." The proposed budget still has to make it through the state's legislature later this year, but if passed, the new incentive would help continue the momentum of EV adoption across California. In the third quarter of 2025, the state saw almost 30 percent of auto sales being EVs, according to the California Energy Commission. There are no details in the budget summary outlining how exactly the $200 million would break down on a per-vehicle basis, but USA Today reported that the rebate would be an "on the hood" instant discount for EVs. Previously, buyers would get up to $7,500 back in federal tax rebates on new EV purchases and up to $4,000 on used EVs. For California's proposed incentives, the chairwoman of the California Air Resources Board, Lauren Sanchez, told USA Today that the state is still trying to figure out if it will offer tax credits for those who buy used EVs.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/californias-governor-plans-to-set-aside-200-million-for-state-ev-tax-credits-194446449.html?src=rss
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Marketing and Advertising
Don't be surprised if you see even more drones delivering groceries across the US since the Alphabet-owned Wing announced another service expansion with Walmart over the next year. The partnership said that drone delivery services will be available at 150 more Walmart locations in Los Angeles, St. Louis, Cincinnati, Miami and more metros that have yet to be announced. According to Wing, its top 25 percent of customers have ordered its delivery drones up to three times a week. To meet growing demand, Wing and Walmart said it will serve up to 40 million US customers and build up a network of 270 delivery locations by 2027. The partnership launched its service in August 2023 with the inaugural deliveries offered to the Dallas-Fort Worth customer base. In June 2025, Wing and Walmart increased drone delivery coverage to 100 more stores across Atlanta, Charlotte, Houston, Orlando and Tampa. Last month, the two companies launched their delivery service in Atlanta and are planning to kick off deliveries in Houston on January 15. Before Walmart, Wing broke into the US market by working with Walgreens to deliver health and wellness products in April 2022. Since then, the Alphabet subsidiary has partnered with DoorDash and Apian, a London-based healthcare logistics company. Besides its commercial partnerships, Wing has been working on a larger delivery drone that will be able to fly at up to 65 mph and carry up to five pounds, or double its current capacity.This article originally appeared on Engadget at https://www.engadget.com/transportation/wings-drone-deliveries-are-coming-to-150-more-walmarts-180708189.html?src=rss
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Marketing and Advertising
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