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In the midst of economic uncertainty, polarizing politics, global conflict and a future that is largely out of focus, many consumers are continuing to fight the good fight when it comes to using their dollars to drive positive change. It’s the 13th year that I have helped run an annual survey on the momentum of socially responsible spending, nonprofit giving, and earth friendly practices, called the Conscious Consumer Spending Index. This year we found that despite a worsening view of the state of the world, consumers are holding firm in their support of conscious brands: A majority of respondents said they were actively supporting purposeful companies, while roughly a third plan to increase the amount they spend on socially responsible products and services in 2026. Digging deeper into the data, we identified several questions that are worth serious consideration. Below are four mission critical issues that purpose-driven individuals and organizations should meditate on as we enter a new year. 1: Is being socially responsible an all or nothing proposition? In our study, one third of consumers reported boycotting specific companies or brands because they were not socially responsible, and 31% said they had encouraged family or friends to avoid a company or product because it was not socially responsible. In spirit, this enthusiasm is a positive. However, it is important to evaluate where we are setting the bar for brands. While there are examples of companies who have clearly crossed lines and are easily categorized as not socially responsible, there are many organizations who are on a journey toward being a good company and experiencing setbacks and growing pains along the way. There is a big difference between a company who has no moral compass and no regard for whats best for its people, the community and the environment, compared with a company who is pure in its intentions to be more purposeful but not yet perfect in its execution. As a result, we must strike a balance: holding companies accountable to a set of meaningful standards without being elitist and too quick to cancel a brand for not yet checking all the boxes when it comes to being socially responsible. Set the bar too low, and the bar means nothing. Set the bar too high, and many organizations might decide being a good brand is out of their reach. 2: Should we separate politics from purchases when it comes to socially responsible brands? Consumers want good brands to take stands. When asked if socially responsible brands should weigh in on cultural and political issues, 36% said yes. Another 34% said it depends on the specific situation. Only 21% percent of respondents said no, while 9% had no opinion on the matter. Those who want brands to choose sides represent the most conscious of consumers. More than half (55%) plan to increase their spending on socially responsible goods and services in 2026. This mindset is potentially polarizing and counterproductive when it comes to advancing the conscious consumerism movement. Showing preference to brands who prioritize their community, their workers, the environment and society at large is different from aligning with these same brands based on their activism on specific issues. We are experiencing an unprecedented divide when it comes to politics in this country. It is worth debating whether it is wise to mix political leanings with mission and purpose when evaluating whether a company is socially responsible. At the end of the day, should socially responsible behaviors be a partisan issue? 3: Are we doing enough to raise awareness and understanding of brands doing good? On the whole, awareness remains a key issue when it comes to socially responsible brands. Collectively, those who are a part of this movement should consider doubling down on efforts to spread the word and educate consumers. As an example, our research shows that 75% of Americans still arent familiar with the concept of a B Corp. While weve made progress on this front in the last decade, we are still falling far short of where we need to be to advance the overall movement and reinforce the right behaviors. In addition to raising general awareness, we also need to help consumers identify specific brands to support. Most consumers can accurately articulate what makes a company socially responsible, but when they find themselves in real world consumption scenarios, the good choice is not obvious enough. When we ask consumers to name a company or organization that is socially responsible, Amazon and Walmart continue to dominate responses. Brands like Patagonia and Ben & Jerrys are also popular answers, but overall this data point reinforces the fact that most consumers do not have a working filter for separating purposeful brands from those who are not actually mission driven. The most frequent way consumers make this decision is by reading packaging labels. We need to equip them with better tools and encourage them to be more proactive if they are serious about being purposeful when shopping. 4: Is increasing interest in conscious consumerism bad news for nonprofits? When comparing nonprofit giving trends with the trajectory of conscious consumerism, the CCSIndex data shows that charitable donations have lagged behind socially responsible spending since 2017. The gap is widening, driven by a youth movement that is more likely to do good by shopping responsibly versus making financial contributions to causes. For Americans ages 18-34, 31% prefer to give back by buying socially responsible products and services instead of donating to charity, compared to 27% of those who are 35-54, and 17% of Americans who are 55 or older. The youngest cohort was the least likely to have contributed financially to a charity in the previous year. While some of this can be chalked up to financial constraints for younger individuals, that likely isnt the entire story. Historically, giving levels have increased as individuals move into older age brackets and are more financially able to give. Evidence suggests a shift is occurring among Millennials and Gen Z toward alternative giving channels, and that this shift might just stick as they age. Specifically, it seems clear that younger Americans favor conscious consumerism over charitable donations. Its less clear what should be done about this trend. Regardless, charities should be paying close attention to where things are headed and how their fundraising strategies can evolve.
Category:
E-Commerce
If youre in an unfulfilling job or are dissatisfied with your work, its possible to get a fresh start no matter what the season. In fact, there are a few strategies that can help you find meaning and enhance your experience even as you slog forward. A lack of fulfillment in your job can have intense effects. It can derail your motivation, your energy, and even your performance. And these, in turn, get in the way of your happiness at work and can impact your overall happiness outside of work too. For many people, it’s hard to find meaning at work. In fact, half of workers in the U.S. reported that they lacked satisfaction in their work, and 38% said their job was just a way to get by, according to the Pew Research Center. In addition, half of people globally say their job fails to give them a sense of meaning, based on a survey by PwC. So how do you create meaning when you lack it? And how do you set up the conditions for fulfillment in your work? Here are a handful of strategies that will make a difference. Stay dedicated One of the key ways to improve your experience at work is to stay dedicated to it. Its tempting to check out, and it can be tough to devote yourself emotionally to a job that isnt satisfying. Still, do your best to perform well, participate in meetings, show up on time, and follow through on your work. Sometimes we wait to feel satisfied with our jobs before we get motivated to perform well, but research published by the Association for Psychological Science shows that employees who approach their work with optimism, dedication, and focus are more productive and more engaged. Their positivity ends up creating an upward spiral. When you repeatedly behave with dedication, it will become a habit, with each action taking less conscious effort. Youll also send yourself a message that your work matters. And even more importantly, that you matter. In addition, behaving with dedication will affect how you perform and how others evaluate your contributions. When these are positive, it will pave the way to your next role and the greater meaning it will bring. Find allies Another surefire way to increase the meaning in your work is to connect with colleagues and build a sense of community. One of the primary symptoms of work that feels unfulfilling is being disconnected from others. If you dont know your coworkers well or dont feel like they know you or your work, it can make the work itself feel empty. Having friendships with colleagues is tremendously helpful for finding satisfaction and happiness at work. A study published in the Journal of Theoretical Educational Science found that friendships are strongly correlated with both happiness and satisfaction, explaining more than a quarter of the differences felt by happy and satisfied people. Additional research from KPMG finds that 84% of people say friends at work are very important to their mental health on the job. In addition, there is a 20% friendship premium in salary to have friends at work: Specifically, 57% of people would choose a role that pays 10% below the market instead of a role that’s 10% over the market for the opportunity to work with close friends. Find people that you can admire and learn from. Invite them to coffee and consider asking them to mentor you or provide advice focused on your future. Also look for colleagues with whom you have things in common. Connect based on your shared interests or the projects youre working together on. Set goals and take action It can also help to reframe your current role as a stepping stone. Identify where you want to go next and how this role helps you get there. It may be teaching you skills that can help you in your next job, and it could even be an opportunity to learn more about what you dont want as you move forward. Both of these are constructive as you expand your self-awareness and your focus on whats next. Consider what else you need to learn, both in terms of more formal education like classes or informal approaches such as learning on the job or from others. The process of taking action is also helpful to your mental health because it reinforces your agency and helps you feel more empowered. Persevere through todays challenges and focus on the future so you can keep moving forward. Focus on the holistic Another way to bring more meaning to your work, surprisingly, is to create the conditions for happiness outside of work. In fact, there is a proven spillover between life and work. In a longitudinal study of almost 162,000 people published in the Journal of Organizational Behavior, those who were happiest outside of work perceived greater happiness with their work as well. The bottom line is that you can increase happiness and satisfaction in your work by considering your life as a whole and finding meaning and joy outside of work. Do things you love with your family, enjoy time with friends, volunteer in your community, mentor youth in your area. These kinds of activities will contribute to your overall sense of meaning and positively affect your perceptions of work as well. Ultimately, having a greater sense of meaning at work is one of the most important experiences to be concerned about, given how much time we spend working. We all have an instinct to want to matter, so when you stay dedicated, find allies, persevere, and think holistically, youll improve not only your work but your life as a whole.
Category:
E-Commerce
Having a baby isn’t cheap, but sometimes, even the delivery alone can be a crushing burden on families. According to a new survey, even moms who are insured can end up saddled with medical debt that adds to the financial stress of growing a family. What To Expect, a website that provides new and expecting parents with resources, surveyed 3,285 women on their experiences with labor and delivery charges. The research found that one in four moms have gone into debt due to the costs associated with giving birth. The survey found that, on average, moms are leaving the hospital with around $3,000 in debt. And that’s before the baby expensesdiapers, formula, daycare!start piling up. According to the respondents, even women with insurance are ending up with hefty tabs from the hospital. Almost half (48%) with self-purchased insurance plans say theyve gone into debt due to the costs. Almost a third (32%) of moms with employer-provided plans had the same experience. Furthermore, 18% of moms with Medicaid ended up with debt from out-of-pocket labor and delivery expenses, even though Medicaid is designed for low-income families. While worrying about how you might pay off a rather large and unexpected hospital bill is something a lot of families aren’t prepared for, new moms have another consuming task (aside from trying to figure out how to care for a new human 24/7): the weight of deciding when to go back to work. Given there is no federally mandated maternity leave that ensures moms have time to rest, recover, and bond with their new babies in the U.S., for many, a return to work happens quickly. According to a 2024 report from the Policy Center for Maternal Mental Health, one in four new mothers go back to work just 10 days after giving birth out of financial necessity. Aside from the strain on their bodies, which are still recovering, that early return isn’t great for new moms’ mental health, either. Women who return to work before the 12-week mark are at an increased risk for developing postpartum mental health challenges, like postpartum depression, according to a 2021 study from Harvards T.H. Chan School of Public Health. Women who have at least 12 weeks of paid leave were 30% less likely to report depressive symptoms, the study found. In most other countries, returning to work almost immediately is practically unheard of. In fact, the U.S. practically stands alone in its lack of mandated leave for new mothers. On average, moms receive 19 weeks of paid maternity leave, according to a 2023 study of Organisation for Economic Co-operation and Development (OECD) countries, including the United States. The United States is the only country of OECDs 38 member countries that does not guarantee any paid maternity leave.
Category:
E-Commerce
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