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OpenAI, the maker of ChatGPT, said on Friday it will start including ads for those who use the app for free, or have the cheapest subscription, ChatGPT Go. In the coming weeks, the company plans to start testing those ads in the U.S., which will directly relate to user prompts and conversations, “so more people can benefit from our tools with fewer usage limits or without having to pay,” the company said. According to OpenAI, the ads will be “clearly labeled” at the bottom of the chat and users can turn off personalization if they want. As for whether the ads will influence the answers ChatGPT provides, OpenAI said the “responses are driven by whats objectively useful, never by advertising,” and user data and conversations “are protected and never sold to advertisers.” ChatGPT Go, which launched in India last August and has since rolled out in 170 countries, is now coming to the U.S. and everywhere the AI chatbot is available. It’s ChatGPT’s fastest-growing plan, and OpenAI claims it is “among the most affordable AI subscriptions globally.” (Of course, many AI chatbots are free.) ChatGPT Go costs $8 a month, and offers access to its latest model, GPT5.2 Instant, giving users expanded access to messaging, image creation, file uploads, and memory, the company said in a statement. For those who want to avoid ads, more premium subscriptions such as ChatGPT Plus and ChatGPT Pro come ad-free. With this launch, ChatGPT now offers three subscription tiers globally: ChatGPT Go at $8 per month; ChatGPT Plus at $20 per month; and ChatGPT Pro at $200 per month.
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Stocks wavered in afternoon trading on Wall Street Friday as the first week of corporate earnings season closes out with markets trading near record levels. The S&P 500 rose 0.1% after shifting between small gains and losses. The Dow Jones Industrial Average fell 52 points, or 0.1%, as of 3:17 p.m. ET. The Nasdaq composite rose 0.1%. Technology stocks were the strongest forces behind the market’s moves. The S&P 500 has slightly more losers than gainers, but several big technology stocks made strong gains and countered losses elsewhere. Nvidia rose 0.4%, Broadcom rose 2.8%, and Micron Technology rose 6.8%. All three are semiconductor companies that are among several Big Tech companies with outsized valuations that often push the market higher or lower. A handful of regional U.S. banks reported their earnings following mixed reports from their larger peers. Pittsburghs PNC jumped 3.9% after it beat Wall Streets fourth-quarter targets, but Regions Financial fell 3% after reporting results that missed forecasts. Outside of the banking sector, transport company J.B. Hunt Transport Services fell 1% after reporting mixed quarterly financial results. The latest round of earnings updates from companies could help give Wall Street a better sense of how consumers are spending their money and how businesses are operating amid economic concerns brought on by inflation and tariffs. Results from the technology sector are being scrutinized by investors trying to figure out whether the high stock prices fueled by the craze around artificial intelligence are justified. Despite the strong start to 2026, we would not be surprised if markets experience volatility in the coming weeks as fourth-quarter earnings progress and the threat of escalating geopolitical tensions remains, wrote Doug Beath, global equity strategist at Wells Fargo Investment Institute, in a note to investors. Wall Street will have a broader mix of earnings to review next week, coming from airlines, industrial companies, and technology companies. United Airlines, 3M, and Intel are all scheduled to release their quarterly earnings results next week. Crude oil prices rose after dropping sharply on Thursday. The price of U.S. crude oil rose 0.4% to $59.44 and the price of Brent crude, the international standard, rose 0.6% to $64.13. Oil prices have been volatile amid widespread protests in Iran against that countrys leadership and President Donald Trump’s warnings that the U.S. will come to their rescue. Gold prices, which have also been volatile this week, fell. Prices for the precious metal, often viewed as a safe haven amid economic and geopolitical uncertainty, fell 0.6%, but are still up more than 5% so far in January. Treasury yields moved higher in the bond market. The yield on the 10-year Treasury rose to 4.23%, from 4.17% late Thursday. The two-year Treasury yield, which more closely tracks expectations for what the Federal Reserve will do, rose to 3.60%, from 3.57% late Thursday. The Fed’s next policy meeting on interest rates is in two weeks, and Wall Street is betting that it will maintain its current benchmark interest rate. The central bank is trying to balance a slowing jobs market with stubbornly high inflation. Updates on inflation this week showed that prices remain above the Fed’s 2% goal. The U.S. central bank will get one more update on inflation next week when the government releases the personal consumption expenditures price index, or PCE. It is Fed’s preferred measure for inflation. European markets fell, and markets in Asia were mixed. Taiwan’s benchmark index rose 1.9% after its government signed a trade deal with the U.S. China, which claims the self-governed island as its own territory, protested the agreement. The deal with Taiwan comes amid an ongoing trade war between the U.S. and much of the world. Uncertainty over tariffs have raised concerns about inflation and economic damage because of higher costs for businesses and consumers. Canada is the latest to shift its partnerships because of the uncertainty. It has agreed to cut its 100% tariff on Chinese electric cars in return for lower tariffs on Canadian farm products as part of the break with the U.S. Tesla rose 0.4%, and Rivian fell 2.6%. By Damian J. Troise, AP business writer
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The northern lights could light up the skies above several northern states this weekend. The aurora borealis will be visible Friday and Saturday nights over North America, and most prevalent for those states on the northern border of the mainland, according to a forecast from the National Oceanic and Atmospheric Administration (NOAA) Space Weather Prediction Center. Friday offers the highest odds of visibility for most Americans, with the northern lights potentially visible in those states stretching from Washington to Maine, and as far south as Iowa. And Fridays aurora could be brighter, with a score of 5 out of 9 on an index measuring the three-day geomagnetic forecast. For the aurora borealis fanatics, NOAA even offers a more detailed 30-to-90 minute forecast of the location and intensity of the lights. This weekend will mark the first in 2026 when the northern lights are predicted to be visible in the U.S. WHEN AND WHERE TO SEE THE NORTHERN LIGHTS Northern lights can bring vibrant greens and purples to the night sky, and the best aurora is typically in the 10 p.m. to 2 a.m. period. NOAA recommends facing north, in a spot away from light pollution for the best viewing. According to NOAA, the aurora borealis could be visible in up to 15 states on Friday: Alaska, Washington, Idaho, Montana, Wyoming, North Dakota, South Dakota, Minnesota, Iowa, Wisconsin, Michigan, New York, Vermont, New Hampshire, and Maine. If you seem to be seeing the northern lights more frequently than you recall in the pastor, at the very least, hearing about themits true: Theyve become a more common sighting in recent years. Thats because the sun is at the maximum of its 11-year solar cycle, according to astronomers. During solar maximum, the sun blazes with bright flares and solar eruptions, according to information from NASA about the current solar cycle that began in 2019. LOOK TO THE SKY The northern lights wont be the only highlight of the night sky this weekend: If you missed the optimal naked-eye viewing of Jupiter last weekend, when it was its biggest and brightest for the year, the largest planet in our solar system will also light up this sky this weekend with a bright orange color. With small binoculars, you may even be able to view Jupiters four moons. Saturn, Uranus, and Neptune will also be visible this weekend, according to The Sky Live. And while far fewer people will get to see this, SpaceX has a rocket launch planned for Friday evening from the Vandenberg Space Force Base, a military base near Santa Barbara, California. The launch will send the twelfth batch of satellites into orbit as part of a reconnaissance satellite constellation built by SpaceX and Northrop Grumman.
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