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Some good news for moviegoers: Cinemark announced on Wednesday it plans to add 18 new panoramic, 270-degree ScreenX movie theaters in the U.S., with six slated to open in 2025, and the remaining next year. The deal expands Cinemark’s existing partnership with South Korea-based CJ 4DPlex to a total number of 26 Cinemark theaters. It will also add two more theaters in Latin America in 2026, introducing ScreenX to that region’s audiences for the first time. The two companies first partnered in 2022, with the launch of their initial ScreenX locations in California and Texas. Thats been a big goal for us, to get as many theaters open for the last part of the year for Wicked: For Good and, of course, Avatar: Fire and Ash, which is such a seminal movie for all of the industry, Don Savant, CEO of CJ 4DPlex Americas, told CNBC. ScreenX creates a dynamic, 270-degree panoramic field of view by extending movie screens onto the left and right walls of the auditorium, filling the audience’s peripheral vision. Fast Company reached out to Cinemark for a list of new locations, but it said it is unable to share further information at this time, as it is “currently in a quiet period before reporting company earnings.” Movie theater attendance has fallen since the pandemic, with audience habits shifting to streaming home entertainment. According to Octane Seating, 63% of Americans now watch movies at home, as more people turn to their smartphones and other digital devices to consume movies and video instead of a trip to the multiplex.
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Tesla launched ride-hailing in San Francisco’s Bay Area on Thursday but did not mention using self-driving robotaxis for the service. California has not permitted Tesla to offer robotaxi service, and the limited rollout highlights the regulatory hurdles the company faces as it looks to pivot to robotaxis amid cooling electric vehicle sales. The state’s rules could potentially delay Musk’s target of deploying robotaxis across half the U.S. by year-end. The California Public Utilities Commission (CPUC) said last week that Tesla was not allowed to “test or transport the public” with or without a driver in a self-driving vehicle. Tesla had notified the CPUC of its intent to include friends and family of employees, plus select public participants in the Bay Area service, but only in human-operated vehicles. But the regulator reiterated that Tesla must first complete a pilot phase without charging customers before pursuing full-autonomous permits, a process that has taken competitors such as Alphabet’s Waymo years to navigate. “You can now ride-hail a Tesla in the SF Bay Area, in addition to Austin,” Musk said in a post on X, without adding other details. Tesla, in a post on X, showed the service area would include the San Francisco area, San Jose and Berkeley. Tesla only has a permit from California’s Department of Motor Vehicles to test self-driving vehicles with a safety driver on public roads. It does not have the permits needed to collect fares in robotaxis. For the Bay Area service, Tesla may be able to use its Full Self-Driving (Supervised) feature, which can perform many driving tasks but requires a human driver to pay attention and be ready to take over at all times. A CPUC spokesperson last week did not respond to a question on whether Tesla could use that feature, but such technology does not require an autonomous vehicle permit in California because the human driver is expected to be in control at all times. Tesla did not immediately respond to a Reuters request for additional details. The EV maker will require permits from the CPUC and California’s Department of Motor Vehicles to launch a ride-hailing service competing with Waymo, Uber and Lyft, though the regulatory approval process is lengthy and can stretch for years. Tesla’s launch pits the company against Waymo on its home turf. The Alphabet unit surpassed Lyft’s market share in San Francisco this year, making it the city’s second-largest ride-hailing provider behind Uber, according to data from analytics firm YipitData. Musk said last week that Tesla was aiming to get the regulatory permission to launch robotaxis in several states, including California, Nevada, Arizona and Florida, but did not provide details on the approvals it was receiving. Gnaneshwar Rajan, Akash Sriram and Gursimran Kaur, Reuters
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E-Commerce
Whats your elephant? Maybe youve heard that old saying: How do you eat an elephant? One bite at a time. The idea is that the best way for tackling large, overwhelming tasks or projects is to break them down into smaller, more manageable steps. But that doesnt address the obvious problem: Nobody wants to actually “eat the elephant. So, how do you motivate yourself to actually get started? I learned a great trick some years ago from fellow Inc. columnist Jeff Haden, author of The Motivation Myth. Its a technique founded on principles of emotional intelligence, the ability to identify, understand, and manage emotions effectively. Best of all, its far simpler than you might expectas you can tell from its name: The Two-Week Rule. Whats the Two-Week Rule, and how can it help you beat procrastination, find motivation, and reach your biggest goals? It all comes down to the psychology of how motivation works, and how that knowledge can help you manage your emotions. (Sign up here for my free email emotional intelligence course.) How to use the Two-Week Rule to reach your biggest goals Over the years, Hadens had the chance to interview successful people like Shark Tank investor and billionaire Mark Cuban, NBA superstar Shaquille O’Neal, and professional tennis great Venus Williams. Through those interviews, Haden learned some interesting things about the psychology of motivation. Motivation isnt something you get from the outside, nor is it something you find within, Haden told me in a recent interview. Motivation is something you create through a cycle of a little bit of effort, a little bit of success that feels goodbecause it always feels good to get better at somethingand that gives you enough motivation to get you to the next day. That cycle just continues to repeat, and it can take you a really long way,” says Haden. In other words, while motivation is part of the cycle, its not the beginning of the cycle. And heres where the two-week rule comes in. The two-week rule is about as simple as it sounds: Commit yourself to a project for two weeks. Then, evaluate your progress and decide whether you want to move forward. To illustrate, Haden uses the following example: Let’s say you want to run a marathon. At the beginning, you may only be able to run a mile; still, you commit to training for two weeks. After day one, you’re thinking there’s no way you’re ever going to be able to run the full race. This thing is hard, much harder than you anticipated. That fact alone is so overwhelming, you’re tempted to give up. But you’ve committed to a full two weeks, so you force yourself to keep going. After a week, you still haven’t seen much improvement. Im sore,” you think to yourself. “Im tired. My knees hurt. I dont really enjoy this.” But you also think: “Thank God I only have another week to go.” At the end of two weeks, though, things look different. You’re a little faster. A little fitter. You’ve developed a new routine and you’ve found your flow. Now you say to yourself: Hey, Ive actually gotten somewhere. Im not at 26 miles yet, but Im much better than when I started. And that progress may be all you need to keep going. Why the Two-Week Rule works The beauty of this rule is you can commit to almost anything for two weeks. At the end of that time, you’ll have data you can actually use to make a decision about moving forwardand many times, the motivation you need, too. But what if you cant even get yourself to commit for two weeks? Or, what if you try, and discover its not really something you want to do? Then its probably not a goal you wanted to achieve anyway, Haden says. And thats a good thingbecause if you try it and find out you dont really want it, it comes off your list of things you want to do. You get rid of the guilt associated with not doing it.” “And now, you can focus on some of the things you really want to do instead. So, whatever major project you’re trying to tackle, try the two-week rule: Commit to doing it for just two weeks. Once you do, you’ll finally have gotten started eating the elephant. And at the end of those two weeks, theres a good chance youll have improved your efforts, you’re starting to see progress, and most importantly, you’ve found the motivation to keep going. By Justin Bariso This article originally appeared on Fast Company’s sister publication, Inc. Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy.
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