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In partnership with Omnicom, Jeff Beer sits down with Patty Morris, the head of brand at State Farm; Erwin Dito, the VP of global brand leadership at McDonalds; and Jae Goodman, the founder and CEO of Superconnector Studios, to discuss why effectiveness and efficiency are not the same thing in the advertising world.
Category:
E-Commerce
Jeff Beer speaks with Giles Hedger, the global consumer planning director at Diageo; Rachel Rix, the chief growth officer at Ketchum; and James Kirkham, the founder and CEO at Iconic, about how AI and algorithms are making culture vanilla.
Category:
E-Commerce
At Cannes, Fast Companys Jeff Beer sits down with Meghan Signalness (global head of media, marketing planning & operations and agency leadership at Philips), Rei Inamoto (founding partner at I&CO), and Erin Lanuti (chief innovation officer at Omnicom Public Relations Group) for a conversation on how marketing and product teams can work better together.
Category:
E-Commerce
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