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Apple will host its annual fall event on September 9, according to an invite on Tuesday, where the company is expected to unveil new iPhones, watches and other devices. The event will be held at the Steve Jobs Theater at Apple’s headquarters in Cupertino, California and serve as a showcase of the company’s efforts to integrate artificial intelligence into its devices. It will be closely watched by investors worried about the company ceding ground to faster-moving rivals in the race to deploy AI technology. Media reports have said Apple will also unveil a slimmer version of its latest iPhone, possibly branded as the iPhone Air, echoing its iPad Air and MacBook Air lines. The company is also expected to showcase new entry-level, high-end Apple Watches, upgraded iPad Pros and a faster version of the Vision Pro headset, Bloomberg News has reported recently. Under pressure from the Trump administration, Apple has boosted its already hefty investment in the U.S. to $600 billion over the next four years, creating jobs and shifting some work there in the hopes of sidestepping potential import duties. Apple faces pressure from tariffs imposed on U.S. imports from countries including its production hubs, China and India. In June, Apple announced a slew of AI and software features, along with an overhaul of its operating system redesigning its icons and menu to resemble what it calls “liquid glass.” However, Apple’s delay in embracing the AI market has left it trailing Big Tech stalwarts. Smartphone maker Samsung and Chinese firms Honor and Huawei have taken advantage of the gap Apple left in the industry, luring customers with their own AI offerings. Zaheer Kachwala, Reuters
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E-Commerce
It’s been a long time coming: Taylor Swift’s and Travis Kelce are finally trying the knot. In a joint Instagram post captioned “Your English teacher and your gym teacher are getting married,” the couple announced their engagement, set to the tune of Swift’s song “So High School.” The post, which features five photos of the couple in a rose garden, has amassed almost 4 million likes in its first 30 minutes. View this post on Instagram A post shared by Taylor Swift (@taylorswift) The pair first started dating in the summer of 2023, at the height of Swift’s record-breaking Eras Tour, thanks in part to Kelces attempt at giving the singer a friendship bracelet (a concert tradition). Since going public in September 2023, the pair has routinely attended each others concerts and games, with the Kansas City Chiefs star even performing alongside Swift during one of her shows. The courtship has certainly been a fruitful one for the NFL, with Taylor Swifts stardom reportedly bringing in $1 billion worth of revenue and publicity to the league. While the singer is now in a happy relationship, her early reputation for writing breakup songs still resonates with fans who, immediately after the announcement was posted, took over social media to celebrate how far Swift has come. “Me going out to tell everyone that Taylor Swift is getting married,” one user posted on X, alongside an image of Paul Revere atop a galloping horse. Yo saliendo a contarle a todo el mundo que se casa taylor swift pic.twitter.com/QpgvdApKiL— Florchuta (@afterglowflor) August 26, 2025 Other users also jokingly acted as if the announcement came from a close friend, a nod to their devotion to the artist. “I’m so happy for my close and personal friend Taylor Swift,” one user posted on X. Another user wrote: “not to be parasocial but hearing that taylor swift is engaged genuinely made me so happy like.. shes marrying the man shes been writing songs about since she was a teenager. not to be parasocial but hearing that taylor swift is engaged genuinely made me so happy like.. shes marrying the man shes been writing songs about since she was a teenager immmmm pic.twitter.com/qFeXKFeC2s— Jana (@dyinofthelight) August 26, 2025 On TikTok, users are posting their reactions to the announcement, with one user posting a video of them rolling on the ground and rolling on the couch, captioned “POV: you found out Taylor Swift got engaged.” @sophiacuerquis NOT ON MY BINGO CARD FOR TODAY OH MY GAWDD #taylorswift #engaged original sound – ron.clipped Of course, not everyone is celebrating Kelce and Swift, with one user mocking the pair by linking them to notoriously cringe characters from the show Glee. But at least everyone can agree that the news traveled blazingly fast. “I’m getting more texts about Taylor Swift’s engagement than I would ever get about my own,” a user said on X.
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E-Commerce
Meta is setting up a new California-focused political action committee (PAC) to back state-level candidates favoring lighter regulation of technology, particularly artificial intelligence, Politico reported on Tuesday. The group, named Mobilizing Economic Transformation Across (Meta) California – a ‘super’ PAC, will support candidates for state offices from either party who advocate AI innovation over stringent rules, the report said. The Facebook and Instagram parent plans to spend tens of millions of dollars through the PAC, potentially positioning the company among the state’s top political spenders ahead of the 2026 governor race, Politico said. Meta did not immediately respond to a request for comment. Reuters could not independently verify the report. Jaspreet Singh, Reuters
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E-Commerce
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