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Apple and Netflix have entered into a rather surprising partnership. The dynamic streaming duo will share Formula 1 programming, according to The Hollywood Reporter. The deal allows Netflix to stream the F1 Canadian Grand Prix in May, along with Apple TV. On the flipside, Apple TV and Netflix will both air season eight of the docuseries Drive to Survive. The Netflix-created series spotlights various F1 drivers and their teams. The season premieres at midnight on both platforms. Eddy Cue, Apples senior VP of services, said that Netflix "has played a pivotal role in growing F1 since the launch of Drive to Survive, and we're thrilled to make F1 content more broadly available to new and existing US fans." It seems like both companies stand to gain from this deal. Apple gets related F1 programming to air alongside the live races, and an expanded reach for these races. Netflix gets F1 races in the US, continuing the platform's strategy of frequently airing live events. Apple secured the rights to stream F1 races last year in a deal believed to be valued at around $150 million per year. The company has since been trying to expand the reach of the sport, and this Netflix deal is part of that effort. Apple has inked a deal with IMAX to simulcast some races live in theaters. It's also been reported that Tubi, Comcast, DirecTV and Amazon Prime Video will all have some access to select F1 content. This aggressive approach by Apple has led F1 CEO Stefano Domenicali to say that the sport will become bigger than it ever was while airing on ESPN. "It will allow us to enter in the houses of other people in a different way, in great quality that is very important for us. So, that is what I believe the Apple relationship will bring to us in the American market," he told Racer.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/apple-and-netflix-are-teaming-up-to-share-formula-1-programming-192829498.html?src=rss
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eBay announced that it is cutting about 800 jobs from its global staff. "We are taking steps to reinvest across our business and align our structure with our strategic priorities, which will affect certain roles across our workforce," the retailer said in a statement as reported by Bloomberg. This move will see about 6 percent of eBay's current full-time workers laid off. Bloomberg noted that eBay would continue hiring in "key areas" but did not specify what those fields are.The downsizing follows a week of business updates for eBay. On the same day it shared its latest financial results, the company announced that it would acquire Depop, a consumer-to-consumer secondhand fashion retailer, from Etsy. The Depop purchase carried a $1.2 billion price tag, which could put at least a small dent in the $11.1 billion it reported in 2025 full-year revenue.This article originally appeared on Engadget at https://www.engadget.com/big-tech/ebay-will-lay-off-800-workers-or-6-percent-of-its-staff-191500844.html?src=rss
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Weve known Apple would follow up its blockbuster film F1: The Movie with live coverage of F1 races in 2026. Now that were approaching the first grand prix weekend of the year, the company has provided details on what fans can expect to see inside the Apple TV app and beyond. Theres already a dedicated F1 channel in the Apple TV app, which is where youll stream races live when the time comes. You can also watch practice sessions, sprint races and both pre- and post-race coverage. Apple offers a number of additional F1 videos there (Id recommend watching the one on the new rules) and youll be able to stream the latest season of Drive To Survive on Apple TV as well. Apple will offer the F1 TV feed as the main broadcast alongside the Sky Sports feed for all races. If youll recall, ESPN used to show the Sky Sports feed with Skys commentary team for its coverage of F1. Apple says itll broadcast every grand prix in 4K (Dolby Vision) with 5.1 audio (no mention of Dolby Atmos). As part of Apples deal with F1, Apple TV subscribers get F1 TV Premium for the 2026 season. This gives you access to things like onboard cameras, team radios and live telemetry in addition to live coverage of the entire grand prix weekend. So, you can watch races on Apple TV or F1 TV, depending on your app preferences, or use the additional features of F1 TV Premium as a second (or third, etc.) screen setup. Netflix will also broadcast the Canadian Grand Prix in May as part of the deal that brought Drive To Survive to Apple TV. F1 TV PremiumF1Full replays for all sessions will be available in the Apple TV app as well. Apple will offer a condensed race in 30 minutes replay option too, and the company says its working to hide spoilers in case users are watching after the race begins or concludes. Apple has cooked up some new features for F1 grands prix as it takes over broadcast rights in the US. When you click on the F1 channel in the Apple TV app, the current grand prix weeks content is up top and you have the option to follow F1 so that you get notifications about the various events. Apple will provide a Driver Tracker, Driver Data and dedicated feeds for P1, P2 and P3. You can also watch the driver onboard cameras for each car in the Apple TV app. So, you dont necessarily have to venture out to F1 TV for those things. Apple will provide various Multiview options so you can put the main broadcast next to driver cams and race data. The company will offer some preset configurations, but you can make your own Multiview mix too. If you like Mercedes, for example, you can watch the main feed with driver cameras from Russell and Antonelli right beside it. Apple says Multiview will support up to five feeds at once (one main in the middle with two smaller ones on each side). The Formula 1 channel on Apple TVBilly Steele for EngadgetIf you can only listen to races, you can hear live coverage and commentary in Apple Music through a dedicated radio streaming channel. There are also updated features for Apple News, Apple Sports and Apple Maps, the latter of which will have detailed info for fans attending in-person so they can hopefully avoid any surprises like road closures on race day. The first race of the season is next week in Australia (March 6-8). Practice begins Friday with qualifying on Saturday and the grand prix on Sunday. Or if you live in the US, that will be Thursday night through Saturday night (race begins at 11PM ET). This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/everything-you-need-to-know-about-streaming-f1-on-apple-tv-190600771.html?src=rss
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