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Amazon is in discussions with OpenAI to invest $10 billion in the company while supplying more of its AI chips and cloud computing services, according to The Financial Times. The deal would push OpenAI's valuation over $500 billion but is likely to raise more questions about the company's circular investment agreements involving chips and data centers. The two companies are also in talks about the possibility of OpenAI helping Amazon with its online marketplace, similar to deals it has made with Etsy, Shopify and Instacart. However, any agreement still wouldn't allow Amazon to market OpenAI's most advanced models on its developer cloud platform, as Microsoft holds the exclusive rights to those until the 2030s. OpenAI recently restructured its agreement with Microsoft to allow it to use data center capacity from other suppliers. Around the same time, it made a string of deals with NVIDIA, Oracle, AMD and others to build out data center capacity and acquire or rent AI chips. The new deal would require OpenAI to use Amazon's Trainium AI chips and rent more data center capacity from Amazon Web Services (AWS). That's on top of the $38 billion that OpenAI has already committed to renting servers from AWS over the next seven years. These deals have sounded alarms among investors considering their circular nature. In many of those, including this latest Amazon deal, OpenAI is taking investment money and then sending that cash back to the same company for infrastructure or chips. And the amounts are staggering, with just two companies, Softbank and Oracle, spending a combined $400 billion on new data centers for OpenAI's compute needs. And so far, OpenAI has lost more money than it makes. This article originally appeared on Engadget at https://www.engadget.com/ai/amazon-in-talks-to-invest-10-billion-in-openai-and-supply-its-trainium-chips-103653151.html?src=rss
Category:
Marketing and Advertising
Teslas sales in California should be suspended for 30 days because its marketing around Autopilot and Full Self-Driving misled consumers, a California administrative law judge has ruled. Back in 2022, the California DMV accused the automaker of using deceptive language to advertise those products and making it seem like its vehicles are capable of level 5 autonomous driving. Tesla has since added the word Supervised to the name of its Full Self-Driving assistance technology. As Bloomberg notes, the DMV asked the administrative law judge if a suspension is warranted based on the evidence it presented. Even though the judge has agreed that it is, the agency will give Tesla 90 days to explain its side and remove any untrue or misleading language in the marketing materials for the products. Teslas sales and manufacturing in California will only be suspended if it doesnt comply within that timeframe.Were really asking Tesla to do their job, as theyve done in other markets, to properly brand these vehicles, said California DMV director, Steve Gordon, in a statement.A suspension in California could be devastating for the automaker. While new Tesla registrations in the state plummeted earlier this year, Reuters says California accounts for nearly a third of the companys sales in the country. In addition, Tesla only manufactures its Model S and X vehicles in its Fremont plant, where it also produces Model 3 and Model Y units. This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/tesla-used-deceptive-language-to-market-autopilot-california-judge-rules-035826786.html?src=rss
Category:
Marketing and Advertising
Despite changing its name and using decidedly bird-free branding, X is trying to hold on to its original Twitter trademarks, TechCrunch reports. The xAI-owned social media platform has updated its terms of service to include references to Twitter after previously only mentioning X, and seemingly attempted to counter a startup's petition to cancel the company's Twitter trademarks with a petition of its own.The startup X appears to be responding to is Operation Bluebird, a company cofounded by former Twitter general counsel Stephen Coates that went public last week with plans to capture what remains of Twitter for its own use. The first step in that process was filing a petition with the US Patents and Trademark Office to cancel X's control of Twitters trademarks."The TWITTER and TWEET brands have been eradicated from X Corp.s products, services and marketing, effectively abandoning the storied brand, with no intention to resume use of the mark," Operation Bluebird explained in the petition. Petitioner seeks to use and register the TWITTER and TWEET brands for new products and services, including a social media platform that will be located at the website twitter.new."In fairness to Operation Bluebird, Elon Musk was very open about his plan to abandon the Twitter name and bird logo after he acquired the company in 2022. "And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk posted in July 2022, not long before Twitter was rebranded to X. Even after the platform rebranded, though, at least one remnant of the original Twitter brand has stuck around: Twitter.com still redirects to X.com.And soon we shall bid adieu to the twitter brand and, gradually, all the birds Elon Musk (@elonmusk) July 23, 2023 The updated terms of service TechCrunch spotted now say that as of January 16, 2025, "nothing in the Terms gives you a right to use the X name or Twitter name or any of the X or Twitter trademarks, logos, domain names, other distinctive brand features, and other proprietary rights, and you may not do so without our express written consent." The company's counterpetition also reiterates that the Twitter trademarks are X's "exclusive property."In a statement to Engadget, Coates said that Operation Bluebirds cancellation petition was based on well-established trademark law and that he believes the upstart will prevail. X legally abandoned the TWITTER mark, publicly declared the Twitter brand dead, and spent substantial resources establishing a new brand identity. Our cancellation petition is based on well-established trademark law and we believe we will be successful. They said goodbye. We say hello.At the time of writing, Operation Bluebird has convinced over 145,200 people to claim a handle on the company's new social platform. Maybe X sees that early interest as a threat, but it's just as possible Operation Bluebird's public comments were enough to tip the company off so it could try to hold on to trademarks it clearly believes still hold some value.Update, December 16, 2025, 4:13PM PT: This story was updated to add a statement from Stephen Coates.This article originally appeared on Engadget at https://www.engadget.com/social-media/x-was-spooked-enough-by-new-twitter-to-change-its-terms-of-service-231138305.html?src=rss
Category:
Marketing and Advertising
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