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When Christopher Pelkey was killed in a road rage incident in Arizona, his family was left not only to grieve but also to navigate how to represent him in court. As they prepared to confront his killer, Gabriel Horcasitas, during sentencing, they made an unusual and deeply controversial choice: to have Pelkey appear to speak from beyond the grave. To do so, they turned to technology: An AI-generated video featuring a re-created voice and likeness of Pelkey was presented as a victim impact statement ahead of sentencing. The video showed a digitally resurrected Pelkey appearing to speak directly to the judge. Of course, the statement wasnt truly Pelkeys. He couldnt have possibly said those wordshe died the day Horcasitas shot him. Yet the judge accepted the AI-generated message, even acknowledging its effect. You allowed Chris to speak from his heart as you saw it, the judge said. Horcasitas was sentenced to 10 and a half years in prison. The extraordinary courtroom moment has sparked widespread discussion, not just for its emotional power but for the precedent it may set. Arizona’s victims rights laws allow the families of deceased victims to determine how their impact statements are delivered. But legal and AI experts warn that this precedent is far from harmless. “I have sympathy for the family members who constructed the video,” says Eerke Boiten, a professor at De Montfort University in the U.K. specializing in AI. “Knowing Pelkey, they likely had a preconceived view of how he might have felt, and AI gave them a way of putting that across that many found attractive and convincing.” Still, Boiten is uneasy about how the video has been interpreted by both the public and possibly the court. The video should be read as a statement of opinion from the family members, with AI providing a convincing presentation of that, he explains. Yet public reaction suggests it was taken as something more. The reactions show that it was taken as an almost factual contribution from Pelkey instead, Boiten says. The victims’ rights attorney who represented Pelkeys family told 404 Media that at no point did anyone try to pass it off as Chriss own words. Yet the emotionally charged format of presenting a deepfaked version of the deceased gives those words far more weight than if they had simply been read aloud. And its worth emphasizing: Pelkey could never have written them himself. Its an inappropriate use of AI which has no relevance and should have no role at sentencing, says Julian Roberts, emeritus professor of criminology at the University of Oxford and executive director of the Sentencing Academy. Data protection specialist Jon Baines of the firm Mishcon de Reya adds that the incident is profoundly troubling from an ethical standpoint. Roberts argues that using an AI-generated likeness of a victim oversteps the purpose of a victim impact statement. The victim statement should inform the court about the impact of the crime on the victim and advise of any possible impact of the imposition of a community order, et cetera, he says. It is not an exercise in memorializing the victim. In his view, thats exactly what the Pelkey video did. Roberts also criticized the content of the statement itself: The statement should contain information, not opinion or inventionhuman or AI-derived. Still, a precedent has now been setat least in Arizona. One that blurs the line between mourning and manipulation. One that allows people to speak from beyond the graveand could, in the future, influence the length of prison sentences in ways that justice systems may not yet be prepared to handle.
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E-Commerce
Influencers often face more negativity than most people experience in a lifetimeand with that comes a significant mental health toll. Now, a new therapy service has been launched specifically for content creators. CreatorCare, cofounded by digital creator Shira Lazar and backed by Creators 4 Mental Health and Revive Health Therapy, aims to break down both financial and systemic barriers to mental health care. While some creators earn millions of dollars, many struggle to make ends meet. To ensure therapy is accessible to all, CreatorCare offers sliding-scale rates starting at $60, with or without insurance. Launched initially in California, with plans for national expansion, the program provides licensed and associate therapists in person and via telehealth. These professionals specialize in cognitive behavioral therapy (CBT), eye movement desensitization and reprocessing (EMDR), acceptance and commitment therapy (ACT), and mindfulness-based therapy. With more than 200 million creators worldwide, the mental strain of this profession is often overlooked. Behind the scenes, creators deal with online abuse, constant pressure to stay relevant, and financial instabilitychallenges that rarely receive public sympathy. Discussions around burnout are frequently met with dismissive remarks urging influencers to get a real 9-to-5 job. But the numbers tell a different story. A 2023 Awin & ShareASale Influencer Survey found that nearly 80% of creators reported burnout, and 66% said it directly impacted their mental health. Nearly half rely on alternative income streams to reduce the pressure. Lazar, host of the talk show Whats Trending, is now helping to build a safety net for creators. The creator economy has exploded but the support systems havent kept up, she told Passionfruit. As more Gen Z step into this space professionally, we need to treat it like the real workplace it is. That means sustainable systems not just for monetization, but for mental health, too. Amy Kelly, cofounder of CreatorCare and CEO of Revive Health Therapy, echoed that sentiment: Social media is not just a platformits a recruiter,” she said, noting that 57% of Gen Z teens in the U.S. say they would become influencers if given the chance. Were grooming teens into a digital workforce with proven mental health hazardsthe modern equivalent of sending kids into coal mines without protective gear. CreatorCare isnt the only initiative addressing creators well-being. SAG-AFTRAs new influencer committee aims to expand labor protections, while the National Association of Broadcasters recently launched a Creator Council to amplify creators voices. The Creators Guild of America also released a contract rider to safeguard creators in brand partnerships. Because, yes, content creation is a real job.
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E-Commerce
If someone driving a new version of a Subaru Forester crashes into a cyclist, an airbag will immediately inflate on the hood to help protect the person on the bike. The SUV, which offers the feature only on vehicles sold in Japan, isnt the first Subaru to include an external airbag. The company started including pedestrian protection airbags on its Japanese cars nearly a decade ago. But the brand says the new design is the first in the world intended to also protect cyclists. Its a basic, commonsense idea. Airbags have been proven to be effective to protect the occupants in a vehicle, says Ben Crowther, policy director for America Walks, a nonprofit focused on walkability and safety. And theres plenty of testing to show that the same is true for people outside vehicles. The Foresters hood is also designed to have as few hard parts as possible, and to easily deform to help cushion the impact of a crash. But the bottom edge of the windshield and the pillars that go up to the roof have to stay rigid because theyre part of the frame. When a pedestrian is hit by a car, head injuries are most likely in those placesand thats where Subarus U-shaped airbag can help. In a crash, the cyclist usually ends up higher on the windshield. That’s why the company redesigned its airbag to cover a larger area. The system deploys when sensors detect a certain amount of pressure on the front bumper. The vehicle has a suite of other safety features. When a driver turns on the turn signal at a corner, for example, the headlights light up an area diagonally in front, making it easier to spot pedestrians or cyclists on the road. A set of three cameras and radar offer a wider-angle view than in the brand’s previous cars, so it’s more likely to spot other road users. The vehicle also aims to reduce blind spots in all directions. These are all efforts toward Subaru’s goal to have no traffic deaths involving its cars by 2030. Of course, it’s possible to go even furtherone of the best ways to make vehicles safer is to make them smaller. Beyond car design, infrastructure also obviously matters: With separated bike lanes, for example, a crash is less likely in the first place. Speed limits are critical. If youre a pedestrian who gets hit by a car going 20 mph, one study found that you have a 5% chance of being killed. If the car is going 30 mph, that chance jumps to 45%. At 40 mph, the pedestrians chance of being killed is roughly 80%. (Japan has lower average speed limits than the U.S., along with other policies that support pedestrian safety, and much lower fatality rates for pedestrians and cyclists in traffic accidents.) External airbags aren’t a panacea, but they can help. It’s probably unlikely, though, that they’ll show up in the U.S. anytime soon, especially as automakers are already struggling to deal with increased manufacturing costs because of tariffs. And while the Biden administration was working on safety issues related to vehicle design, it’s not clear what will happen with policy now. Secretary of Transportation Sean Duffy “has certainly touted safety as something that his U.S. DOT wants to pursue,” Crowther says. “But there’s a lot of mixed messages, particularly through the reducing in staff at the National Highway Traffic Safety Administration.” The cuts at NHTSA made by the Department of Government Efficiency earlier this year disproportionately affected employees working on vehicle safety, according to reports.
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E-Commerce
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