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2025-08-26 04:30:00| Fast Company

Digital hoarders, unite! I have a game on my PC that I havent played in months, and its taking up more than 100 GB of disk space. There, I said it. This is a scenario most of us find ourselves in at one point or another. You’re happily using your computer, downloading things, saving files, installing apps, and then . . . a little red bar appears in File Explorer and your PC starts to feel as sluggish as a sloth in quicksand. Don’t worry. Windows 11 has some built-in tools to help you out. Here are three painless ways to get back some of that precious disk space. Set it and forget it with Storage Sense Windows 11 has a nifty little one-and-done feature called Storage Sense. This is the easiest method because once you turn it on, it takes care of things for you in the background. Itll automatically delete temporary files, empty the Recycle Bin, and get rid of old downloadsstuff like that. To activate Storage Sense: Go to Settings > System > Storage. Under the Storage management section, toggle on Storage Sense. You can click on Storage Sense to customize its behavior, such as how often it runs and what it cleans up. Use Cleanup Recommendations If you want to be a little more hands-on, Windows 11 also has a great tool for a onetime cleanup. This is especially useful if you’ve never done this before and want to see what’s taking up the most space. Heres how: Go to Settings > System > Storage. Click on Cleanup recommendations. Windows will scan your system and show you a list of things you can delete, categorized by Temporary files, Large or Unused files, and more. Review the recommendations and click on the Clean Up button for each category you want to empty. Uninstall space-hogging apps Not to insult your intelligence, but in the off chance you havent done this yet, well . . . sometimes the simplest solution is the most effective. Over time, youve undoubtedly installed a bunch of apps you used once or twice and then forgot about. Those can add up to a significant amount of space. The trick is to figure out which ones are taking up the most space. Here’s how: Go to Settings > Apps > Installed Apps. To see which apps are the biggest space hogs, click on the Sort by Dropdown menu and select Size (Large to Small). Go through the list and uninstall any apps you don’t use anymore. Just click the three dots next to the app’s name and select Uninstall. That’s it! With these three methods, you should be able to reclaim a decent chunk of space on your Windows 11 PC and get it running smoothly again.


Category: E-Commerce

 

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2025-08-26 04:11:00| Fast Company

An Illinois man keeps buying and returning 110-pound anvils on Amazonuntil someone does something about it, he says. The creator, who goes by Johnbo Stockwell on TikTok, went viral back in June after revealing hed spent the past eight months repeatedly buying and returning anvilseach one costing just under $230 and weighing 110 pounds. Because he is an Amazon Prime member, Stockwell takes advantage of the free shipping perk. So when his Vevor anvil orders arrive on his doorstep, he immediately ships them backalso for free. In one video, he scrolls through his Amazon order history, showing 10 anvil orders placed and returned within just a few weeks. @stocklett addressing some of the folks saying not so nice things A Summer Place – Hollywood Strings Orchestra Why is he doing this, many have asked? In another video, he says hes going to overthrow Amazon.com. Many, however, believe his stunt is misdirected. The carbon footprint from having the same anvil shipped over and over, one commenter chastised. Bro hates already overworked and underpaid Amazon employees, another wrote. Stockwell just laughs: Is it somehow wrong to help a minimum-wage worker hit their fitness goals? he asks. @stocklett addressing some of the folks saying not so nice things A Summer Place – Hollywood Strings Orchestra Amazons return policy states that most items can be returned for a refund or replacement/exchange within 30 days of delivery as long as they are in original or unused condition. Eligible items also qualify for free returns. Stockwell, who is also a stand-up comedian, hasnt actually shown anvils arriving at his doorstep, raising the question of whether the whole thing is just a bit. Either way, the stunt has worked: It went viral. (Fast Company has reached out to Stockwell for comment.) His antics have also spread to Reddit forums dedicated to Amazon employees and UPS drivers, who are equally unimpressed. This item (specifically the 110-lb model) is sold via a third party called Simplego, so this John Stockwell is probably just hurting a small business, all while likely still paying Amazons selling fees, one Reddit user wrote. Not the sharpest tool in the shed. Or, as another dubbed him: Mr. W LY Coyote.


Category: E-Commerce

 

2025-08-26 00:30:00| Fast Company

Product strategy is often shaped by people who don’t use the product. According to the 2025 State of Product Management Report, 31% of product professionals say their roadmap is driven mostly by senior leadership. And while those voices matter, they often overshadow the user. As a product company, we used to assume people would always show up as their best selves and follow every feature flow as intended. Trial and error taught us to stop building for ideal behavior. Here are seven core principles we follow and why empathy, not perfection, is at the heart of great products. 1. User personas (almost) never work In product development, we love personas. And somehow, they always turn out to be self-disciplined, goal-oriented, and conveniently enthusiastic about whatever were trying to sell. Personas are meant to make product decisions easier. In reality, they often do more harm than good by oversimplifying messy humans into tidy stereotypes. If Emily the marketer never skips a workout and welcomes every new feature because she loves change, then our product roadmap looks promising. The real Emily, though, is busy and unmotivated. Shes skeptical, too, because shes been pitched self-improvement from every screen she looks at. I’m not encouraging you to ditch personas altogether. But instead of writing a fictional biography for a stock photo model, find real users who represent your key segments. One of those users for us is Dora, a 35-year-old woman from Texas. Whenever someone on the team suggests incorporating AI or Web3, I ask, Will this help Dora? Dora doesnt really need the latest in tech. She needs support with motivation, emotional eating, and long-term habits. Thats who we build for. 2. Build with real users in mind It all starts with a mindset shift that lets go of perfection. We need to meet people where they are, not where we wish theyd be. For a wellness app, that means designing for those who skip workouts, forget to log meals, and lose motivation halfway through. We need to help them make progress even on their worst days. 3. Solve a real problem No pain, no sale. Call it a rule or the first building block of any product. Start with a problem many people face. Then, use tech and design to solve it, not the other way around. I grew up in a small town with limited access to wellness resources. Later, at the peak of my corporate career, I was stuck in a lifestyle that left me exhausted and unfulfilled. When youre going through something yourself, you become more attuned to seeing it in others. So I began to notice how many people were searching for a simple and effective way to get healthier. The first version of BetterMe: Health Coaching was born out of that shared struggle. 4. Put empathy behind every data point Data drives every decision we make. We track retention, drop-off points, emotional response, UX conflicts, and more. These metrics tell you whats happening inside the product. Real users tell you why. Ultimately, the goal is to look at the data through the empathy lens and see the real people, striving to lead healthier lives. That lens helped guide many of our best product decisions. While looking for ways to better motivate users to stick with their routines, we spotted a pattern. Those who bought BetterMe fitness equipment had higher 7- and 30-day retention and spent more time in the app. We built around that moment, syncing workouts to equipment and expanding the product line. The result was a win-win: healthier outcomes for users, higher long-term value for the business. 5. Listen all the way through Users are constantly giving feedback. You just have to be willing to hear them out. Look everywhere: Amazon and App Store reviews, Reddit, Facebook Groups, helpdesk tickets. If youre truly listening, even a quick comment can lead to meaningful product improvements. When we launched our iconic catsuita sleek, sculpting bodysuitit was an instant hit. Most users loved the product, but one piece of feedback kept coming up: How do you go to the bathroom in this? A seemingly minor inconvenience for a few revealed a usability issue. So we created the Catline collection with the same signature look, but redesigned as separate tops and leggings for greater flexibility. 6. Build minimum viable solutions, not minimum viable products Many product teams view MVPs as scrappy versions on the path to a final product. I think of them as diagnostic tools to test ideas quickly and decide whether something is worth building at all. Skip the over-polishing and launch useful and straightforward solutions. What youre looking for is proof that your idea solves a real problem for real people. BetterMe’s first MVP was a single scroll with video workouts and meal plans. No push notifications, streaks, or gamification. It got us 100,000 downloads in 10 days. The app resonated with people because it reduced decision fatigue and told them exactly what to do next. That MVP defined one of BetterMes core principles: Simplicity always wins. 7. Success starts with 95% of the wrong ideas In the first two years, we built everything from running programs to sleep trackers and meditation apps. Roughly 95% of those products didnt take off. But every flop revealed something the wins couldnt: things that dont fit into peoples lives. We stopped trying to fix users and started designing tools that work with real habits and real motivation levels. So test relentlessly. Learn from everything. Stay humble enough to admit you dont truly know your user. Because we humans are unpredictable by design. Victoria Repa is CEO and founder at BetterMe.


Category: E-Commerce

 

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